mobile

Video Ads Land on Flipboard and They Wont Auto play flipboard video ads 360x240

Video Ads Land on Flipboard and They Won't Auto-play

Hot on the heels of Spotify, another mega-site is embracing video advertising via its mobile app. This time it's Flipboard, the content curation social platform with 100 million active users. And, unlike Facebook, the video ads won't auto-play so the user will have the option whether to view them or not.
Videos Are Coming to the App Store: Tips for Marketers and Developers app previews coming thumb 360x240

Videos Are Coming to the App Store: Tips for Marketers and Developers

With more than 1.2 million iOS apps now available in the App Store, many developers struggle to stand out from the crowd. Many have used video to build awareness for their app outside the App Store, but to woo potential users inside the store, their medium has been text and images only. Apple is changing all that with the launch of iOS 8. From September 17th, App developers will be able to upload a 30-second video and App Store visitors will start seeing thumbnails of these videos.
Facebook Video Auto play Driving Up Mobile Costs (How to Stop That) facebook video ads mobile phone costs 360x240

Facebook Video Auto-play Driving Up Mobile Costs (How to Stop That)

Facebook’s video auto-play feature has had a mixed reception from users who either welcome its convenience, or who find the whole format to be incredibly intrusive. No matter which camp your feet are firmly planted in, if you have the feature enabled, videos that start to play automatically as you scroll through your News Feed could led to increased cell phone costs.
Spotify To Run Video Ads in Exchange for 30 Mins of Free Music  spotify video ads free listening 360x240

Spotify To Run Video Ads in Exchange for 30 Mins of Free Music

Lovers of free music should be thrilled to hear that Spotify will be rolling out a half hour of it via its mobile app in exchange for simply watching a video ad. In a new trial, due for release later this year, anyone using the iOS or Android Spotify app will be given the option to also watch a 15-30 second video ad in return for 30 minutes of ad-free listening.
Facebook Users Watch 1B Videos Per Day, 65% Via Mobile facebook 360x240

Facebook Users Watch 1B Videos Per Day, 65% Via Mobile

Facebook's drive to make video content an integral part of everyone's New Feeds is paying off handsomely as the site has reported that users of the social network watch an average of 1 billion videos per day. Video views have increased by an incredible 50% between May and July of this year, and around two-thirds of daily views are via mobile devices.
32 Amazing YouTube Facts & Stats to Tweet & Share [Updated] every second one hour video uploaded to youtube 360x240

32 Amazing YouTube Facts & Stats to Tweet & Share [Updated]

Ever wondered how many hours of video are uploaded to YouTube every 10 seconds? Or how many billions and billions of hours of cat videos, how-tos, music videos, beauty tutorials, and unboxings we watch every month? YouTube is an amazing space and so generates some incredible stats - we bring you 33 of them. Enjoy!
Back to School Trends on YouTube are a Lesson in Holiday Marketing youtube trends influence back to school purchases 360x240

Back to School Trends on YouTube are a Lesson in Holiday Marketing

The back to school season is becoming the unofficial start to holiday shopping. According to a new Google survey, 15% of consumers start shopping for the holiday season in July, and another 5% were expected to start before Labor Day. Video Marketers now have an earlier look at what consumers might be interested in this holiday season, and that means more chances to capture interest with ads, promotions, discounts and more.
Why Video Has Earned its Place at Every Stage of the Customer Journey video across the buyer cycle 360x240

Why Video Has Earned its Place at Every Stage of the Customer Journey

As video evolves, there are incredible opportunities in leveraging that content as a communications tool to help guide the customer or buyer’s journey through the entire business life-cycle. Video can be used to engage new prospects, as well as your current client base, business partners and more.
Americans Spend 33 Minutes a Day Watching Video on Smartphones video ad optimum length 360x240

Americans Spend 33 Minutes a Day Watching Video on Smartphones

Not only do Americans spend 33 minutes per day watching videos on their mobile devices, but they are willing to sit through video ads of between 15-30 seconds in return for free TV or movie content. In the UK, 32% of adults in the UK use their Smartphones every month to make a purchase, and 53% of adults are on their mobile devices while watching their TV screens.
BuzzFeed Video Shares Its Formula for Video Content Marketing buzzfeed video strategy 360x240

BuzzFeed Video Shares Its Formula for Video Content Marketing

If you are in the business of content marketing, or are active on social media, then you'll be familiar with BuzzFeed, arguably the site with the most shareable content on the web. Jonathan Perelman, BuzzFeed’s GM of Video & VP of Agency Strategy, gave attendees at the 2014 ReelSummit a glimpse into the video marketing strategy the brand employs. particularly how BuzzFeed views and categorizes consumable vs. shareable content.
Three Ways to Optimize Your Videos for Mobile optimize mobile video 360x240

Three Ways to Optimize Your Videos for Mobile

To get the most out of your video marketing, you need to discover where your target audience is and hang out in the spaces where they get their resources and information. Much of that audience will browse the web on mobile devices throughout their day, so you need to ensure that every video campaign you create can be viewed properly on every device size.
5 Benefits of Having a Mobile TV App Over a YouTube Channel mobile tv app youtube 360x240

5 Benefits of Having a Mobile TV App Over a YouTube Channel

While the go-to for your video “brand” has historically been to create your own YouTube channel, this may no longer be the best option in terms of brand exposure. Going forward, creating your own mobile TV App may be a more viable option, whether you’re a YouTube sensation or a casual video creator. Let us examine why…
Creator Studio App for iOS: One Stop Shop for YouTube Creators YouTube Creator Studio app 360x240

Creator Studio App for iOS: One Stop Shop for YouTube Creators

Google has released the Creator Studio app for iOS devices and this app is no slouch. With the increasing importance of mobile in the video market, this app provides a one stop shop for creators to see all of the most important details about their channel on the go.
YouTube Rolling Out 60FPS Video, New Creator Tools  YouTube Broadcast Yourself 360x240

YouTube Rolling Out 60FPS Video, New Creator Tools

YouTube has announced lots of new features, and the site's new functionalities include the ability to upload video at 48 and 60 frames per second, something that the video-game streaming community has long been calling for. There's a raft of new tools for creators too, including more opportunities to monetize.
49% of 30 to 49 year olds Watch Online News Video online video news

49% of 30-to-49-year-olds Watch Online News Video

According to a recent report, 36% of all U.S. adults, catch up on their news via online video, with those under age 50 the heaviest consumers of digital news videos. In fact, 48% of 18-to-29-year-olds, and 49% of 30-to-49-year-olds now watch online news video. But should traditional broadcasters be worried?