Videos App & Android Market Updates Roll-Out For Android Phones
Back in July, Google updated the Android Market with a new completely new look and new functionality. They also announced that they'd begun a phased roll-out of this new Market to all Android devices version 2.2 and higher. As a person with an Android 2.2 phone, I waited and waited to receive the update. Now, ...
The Social Video Blueprint, Part 5: Social Video Case Studies & Examples
Welcome to Part 5 of our ongoing Social Video Blueprint series. In the last three installments, we've looked at how social video differs from traditional video advertising campaigns. Content is valued over ads, views are valued over impressions, and shares carry more weight than clicks. Now that we've set forth a definition of what social ...
Video Ads Are The Most Effective, Move 41% of Affluents to Take Action
I will attempt to refrain from commenting on the socio-economic state of the world and just give the facts, and nothing but the facts, according to a report by the IAB and Ipsos Mendelsohn anyway. One of their latest research reports states that some 41% of affluent people who saw video ads then took an ...
YouTube Android App Update: Playlist Creation, New Upload UI, Information Editing
There's a brand new YouTube app for Android users, with the updated version fixing a number of minor issues and bugs. In addition to letting users edit description and other video information, it also allows for the uploading of longer videos, even over the 3G networks.
YouTube Promoted Videos Now Showing Up In Google Video Search Results
Google took to their Adwords blog today (with another mention on the YouTube blog) to tell the world about some major new changes to the YouTube Promoted Videos program. Promoted Videos is a way for businesses and video creators to get paid placement on YouTube that help drive views to a specific video. Now, however, ...
Women, African Americans, & Older Americans Watch The Most Video
Nielsen has published the results of a study into the demographic breakdowns of video viewers. The study covers traditional television, time-shifted TV, DVR playback, online video, and mobile video. So basically... it covers all kinds of video. The aim? To break down the viewing habits by race, gender, and age. And the results might surprise ...
India, iPhone Top VuClip Mobile Video Usage
While the latest report from VuClip is entitled Global Video Insights, it only applies to users of VuClip, which is a mobile video service that works on any phone, with any carrier, and in any country. So I would not say these numbers or results are indicative of the global mobile video viewing audience but ...
Android Market Update Brings Video Rentals To Mobile Devices
Today's a big day for Android phone users, particularly those with version 2.2, which I understand to be a great many of them (including myself). Google's Android Market has received an overhaul. There's a brand new interface, which reminds me a bit of the latest stuff I've seen from Windows 7 phones. But the biggest ...
Sneaky Employees Watching Mobile Online Video In The Workplace
Qumu is a "video platform provider," and they've just released a new version of their platform, version 6.0. To help celebrate and kick-off the launch, they've also released the findings of a very interesting study about online video in the workplace. They looked at how online video impacts the work environment, and found that men ...
Video Advertising and Mobile Apps – A Match Made in Heaven
Branded video as a monetization medium in online games is a lucrative channel for advertisers looking to achieve better performance. Distributing video through an offer-based payments platform enables brands to not only present targeted content to highly engaged users in an unobtrusive manner but also avail of methods to guide post-view user action.
Online Video Lets You Live Through The Arizona Sand Storm Vicariously
Online video is the new newsroom. Citizen journalists are recording video of breaking news events with smart phones, Flip cameras, and Canon 5D's. They're uploading video in near real-time to platforms like YouTube and Vimeo, and using social media outlets like Twitter and Facebook to spread the word. And before too long, this process will ...
Next Week's "Awesome" Announcement Will Be Facebook Video Chat
Facebook CEO has said that his company will make a major announcement next Wednesday, and that it will be "awesome." And that's pretty much all it takes to get the tech world buzzing. It promises something big, but also keeps things mysterious so we can all speculate. And just as I was writing a post ...
Video Is A Huge Part Of The Google Plus Social Network
I somehow landed on the Google Plus social network page when the sign-up process was open, and managed to get set up. Sadly, registration has been closed again already, and the sending of invites has been temporarily disabled. I've played around with it a bit today and this evening, and one thing's pretty clear: video ...
Consumption Of Nomadic Online Video To Outpace Home & Mobile Users
The NPD Group, who I like for their monthly video game sales charts, have thrown their hat into the online video research arena. They've just released a new report called Broadband Video: On Demand, On the Go, and On the Rise in conjunction with Connected Intelligence, which states that nomadic online video consumption will rise ...
The Golden Age For Consumers, But Will It Be The Dark Ages For Marketers?
The term Golden Age comes from past mythology and refers to the first in a sequence of the ages of man. Typically it’s used retrospectively about a period of peace, harmony, stability and prosperity. However, last week PwC included it in their Global Entertainment and Media Outlook report which concluded that the next four years ...
