mobile

tv viewing loses out to online video streaming 2014

Online Video Streaming Up 60%, TV Consumption Down But Not Out [Report]

A new report from Nielsen confirms that digital TV consumption is growing at a phenomenal rate, while traditional broadcast TV viewing is on the decline. That being said, TV still accounts for an average of about 141 hours watched each month, compared to 11 hours a month for online content.
mobile video views 2014

Tablets and Smartphone Video Views Up by 400% on 2012 [Report]

Viewers watching video via their mobile devices account for 30% of all video views, an increase of 200% compared to this time last year, and a jump of 400% on Q3 2012. The mobile share of video consumption is predicted to increase to 50% by 2015.
tube-talk

How-to Use YouTube's InVideo Programming to Promote Your Channel

InVideo Programming allows you to add some interactivity to your YouTube videos, like a branded watermark, image, or feature video or playlist. On this week's TubeTalk podcast, we discuss the ways in which InVideo Programming can help promote your YouTube channel.
social video trends 2015

What are the Top Six Social Video Trends for Brands in 2015?

Brands, agencies, and video marketers should already be gearing up for next year's campaigns, but what are the top social video trends of 2015, and how can brands take advantage of the opportunities around them?
video marketing hyperlapse app

5 Ways to Use Instagram's Hyperlapse for Video Marketing

Instagram's Hyperlapse app allows you to create amazing time-lapse videos on your smartphone, and upload them to social networking sites. In this week's Creator's Tip, we discuss the ways you can use this app to create engaging marketing videos.
youtube traffic 50% mobile

It's Official: 50% of YouTube Traffic Now Comes from Mobile

YouTube CEO Susan Wojcicki has confirmed that 50% of traffic to the site now comes from mobile devices. More and more viewers are watching YouTube video content via their tablets and smartphones, and this trend has led to an increase in watch time on the site by 50% per year. Oh, and a new ad-free subscription service may be on the way.
An illustration picture shows a projection of text on the face of a woman in Berlin

Online Video Views Jump 43% in One Year, Internet TV by 388% [Report]

The growth of online video continues, as the latest benchmark report from Adobe confirms that we watched 38.2 billion videos in Q2 2014, an increase of 43% year-on-year. Thanks to major sporting events, online TV views increased by a staggering 388%.
“Frankie Stein Monster High Doll Costume Makeup Tutorial for Halloween”

Why Mobile Video is The New Makeup Counter for Generation C

Did you know that searches on Google for makeup hit a high in October as millions of people search for inspiration and ideas in the run-up to Halloween? And that Generation C turn to YouTube for their makeup tutorials, and their mobile devices to get product reviews as they shop for cosmetics? We bring you the latest on how video is changing the way we search and shop.
window shopping youtube

YouTube Shopping is the New Window Shopping, Especially at Night

According to a new study, a third of all shopping searches on Google happen between the hours of 10 p.m. and 4 a.m. Consumers are using YouTube to research products, and as we are on the brink of the holiday season, video marketers should already have their strategy in place.
facebook most popular site personal video sharing

Facebook Most Popular Social Network For Video Sharing [Study]

Consumers are turning to video to capture those special moments in their lives, and they are using Facebook, and YouTube to share that content with their friends and family. Video is also being used as a medium by consumers to capture milestone events and document them for the future.
Creators Tip 161 - How To Optimize Videos for Mobile Devices

3 Ways to Optimize Videos for Mobile Devices

On this week's Creator's Tip, Jeroen "JW" Wijering, the co-founder of JWPlayer, and one of the world's leading experts on optimizing video for mobile, shares some very useful tips on how to optimize video content for on-the-move consumption.
weather online video views

Rainy Days & Big Screens Push Online Video Engagement

According to a new report, the weather plays a big part in our online video viewing habits. Online video engagement surges on rainy days, when viewers are 40% more likely to stay indoors and watch content on larger screens. However, when it's sunny, we are 6x more likely to watch "snack-sized" videos on our mobile devices.