HTML5 is widely considered to be the new standard for rich content and video advertising because of its advantages over Flash but there is still a long way to go in terms of mass adoption. With little incentive for publishers to change, Google themselves have addressed the barriers surrounding the new mark up language.
78% of Americans watch online video and 31% of them are uploading videos to sites like YouTube or Facebook. 5% confirmed that they regret doing this while a third hope to go viral with their video creation. Learn more from the Pew Online Video Report for 2013.
As we surge towards the internet of things, where the digital touchpoints to a consumer outnumber the digits they have to touch them, is it becoming increasingly difficult for the media advertising industry to remain in control?
Online video consumption continues to grow at an extraordinary rate and smartphones and tablets are becoming the norm for watching both live streamed and VoD content. A new report from Ooyala confirms our viewing habits for Q2 of this year and what that means for brands and marketers.
Brands should let their customers do the talking by becoming brand advocates and sending their own user-generated video content through social media to spread the word. There are a number of ways to get your fan base excited about doing this for you, and how it can be a fun and cost-effective method of advertising.
Fullscreen just launched the Fullscreen Creator Platform, which will give their members a ton of new features, including better analytics, a better idea of your video and channel's earnings, how your videos are performing, and better interaction between other creators.
Video gaming is huge on YouTube: videos with reviews, previews, announcements, walkthroughs, parodies, and more are just extremely popular, especially when you look at the stats for video gaming channels near the top and on the rise. Google's new Think Insights breaks it down.
YouTube is making some changes to how the watch page and everything else that has to load before you actually watch a video, cutting the time from clicking to watching to something they hope gets around 200 ms, the time at which the human brain still detects a delay.
Major tennis tournament Wimbledon is being streamed on YouTube this year, starting today. See the likes of Roger Federer, Serena Williams, Andy Murray and a whole lot more compete for a championship on your desktop or mobile device.
YouTube's InVideo Programming is now on mobile. Introduced to the mothership back in October, the feature allows creators to bring up a thumbnail during a video that either connects to another video or displays the channel's branding.