Here are five reasons why interactive pre-rolls (Polite Pre-Roll, Ad Selectors, and In-Stream Takeovers) are redefining what video can achieve and why advertisers should continue to adopt these units.
In terms of volume of traffic to US homes, video is the star of the internet with over half of mobile and fixed data usage attributable to video content alone. Netflix and YouTube lead the way, of course, with YouTube now responsible for over 20% of mobile downstream traffic in North and Latin America and Europe.
Microsoft has created a YouTube app for Windows Phone that blocks ads and allows users to download videos. While these things are frowned upon by YouTube API standards, the question becomes, "Is Microsoft breaking the law by doing this?"
Mobile video is on the rise, and that's not a shock. But the rate at which it is going up is: it's becoming increasingly important to know who is watching mobile video and why. Also, the rise of tablets as a major video consumption device is a big reason to understand mobile viewing habits.
The U.S. Digital Video Benchmark 2012 Report from Adobe takes an in-depth look at how video content encourages strong viewer engagement and how mobile devices are becoming an essential part of the viewer experience.
There are some whispers about the availability of YouTube Live Stream for everyone. No, no...we must settle down. Only people who already have it can use it, and it's merely improvements to the service as-is. Still, we'll discuss why this rumor took shape.
Increases in audience across the board for the NCAA Men's Basketball Tournament, as TV and especially live streams increased their total audience by a staggering margin over 2012. The continued success for all formats with big sporting events is key for continued viability. of live sports streaming.
We like YouTube, we really do. They meddle too much in things that don't need to get fixed, though, and let other things slide. That's why we've created a YouTube Wish List. Now, we may not have the power to get these things, ever, but it would be awesome if even one of these things were becoming a reality soon. And this is just Part 1.
YouTube is working on adaptive bitrate streaming for mobile and TV, because buffering is awful. Buffering and other kinds of interruption caused $2.16 billion in lost revenue last year for the online video industry, and people tend to leave after a couple of seconds of bad video.
Getting your ad on all the devices out there can be hard. Scaling and measuring it can be even harder. We talked to Chip Scully, the VP of Online Video Advertising at Extreme Reach and got some insights on how they make it easy for their clients.