mobile

YouTube Q2 Report: What Marketers Need to Know   HUGE ↑ Watch Time, Mobile & Ad Spend youtube mobile watch increases 100 percent 360x240

YouTube Q2 Report: What Marketers Need to Know - HUGE ↑ Watch-Time, Mobile & Ad Spend

Google just announced its results for Q2 2015, and every video marketer should be aware that, on mobile, the average session time is now 40 minutes. That's the fastest growth rate in viewing time the site has seen in 2 years. Watching YouTube via a mobile device is also proving a bit hit with users, as the platform attracts more viewers via tablets and smartphones than any U.S. cable network.
Leveraging YouTube’s Top Three Priorities: Mobile, Mobile and Mobile Youtube and mobile video 360x240

Leveraging YouTube’s Top Three Priorities: Mobile, Mobile and Mobile

YouTube’s CEO Susan Wojcicki recently confirmed that the site's three main priorities are “Mobile. Mobile. Mobile". That shouldn't come as a surprise to video marketers or advertisers as consumers are watching around 40 minutes of video on their mobile devices everyday, with Millennials embracing the medium more than any other demographic.
Maybe Vertical Video Isnt That Evil After All? vert vid syndrome 360x240

Maybe Vertical Video Isn't That Evil After All?

For years, video footage shot in vertical or portrait mode has had a terrible rap. But with so much user-generated video being filmed via portrait-friendly mobile devices these days, perceptions may finally be changing.
How Expedia Tapped into the Emotional Power of the Travel Video [Case Study] expedia video marketing strategy 360x240

How Expedia Tapped into the Emotional Power of the Travel Video [Case Study]

Video is undoubtedly one of the most effective marketing vehicles for the travel industry. As part of its successful 'Find Yours' campaign, Expedia leveraged both user-generated and professionally-produced video content to communicate the emotional journey that travel can unlock.
How to Master the Facebook Video Algorithm: 3 Winning Tactics Facebook video marketing hacks 360x240

How-to Master the Facebook Video Algorithm: 3 Winning Tactics

There is enormous potential for brands to leverage their video content on Facebook, however ensuring those videos get seen can be tricky. We offer three tips to mastering the Facebook video algorithm and achieving maximum organic reach for your video marketing efforts.
Your Quick & Handy Guide to 360 Degree Video on YouTube 360 degree video youtube tips 360x240

Your Quick & Handy Guide to 360 Degree Video on YouTube

360 degree video support is up and running on YouTube, but what do you need to create videos in that format, what are the best ways for viewers to watch them, and what kind of content can you use them for?
Have a Break, Have a YouTube Video with KITKAT YouTube My Break KITKAT video marketing 2015 360x240

Have a Break, Have a YouTube Video with KITKAT

Nestlé and YouTube are partnering on a new advertising campaign for the KITKAT chocolate bar in the UK. But it is the confectionary brand's collaborations with well-known YouTube creators that is driving real engagement online.
YouTube Celebrates 5 Years of TrueView With New Interactive Cards youtube trueview interactive cards mobile annotations 360x240

YouTube Celebrates 5 Years of TrueView With New Interactive Cards

YouTube are introducing Interactive Cards for TrueView ads, a new feature which will make video ads a much more engaging, and interactive experience for viewers. The Cards will work across all screens and all devices, including mobile.
How to Get the Most Out of YouTube Interactive Cards tube talk 360x240

How-to Get the Most Out of YouTube Interactive Cards

YouTube Interactive Cards enable creators and brands to add an extra layer of interactivity to their videos. We discuss how to get the most out of this new feature in this week's ReelSEO TubeTalk video marketing podcast.