mobile Articles

Mobile ( /moʊˈbiːl/ moh-BEEL) is the third most populous city in the U.S. state of Alabama and is the county seat of Mobile County. It is located on the Mobile River and the central Gulf Coast of the United States. The population within the city limits was 195,111 during the 2010 census. It is the largest municipality on the Gulf Coast between New Orleans, Louisiana, and St. Petersburg, Florida. Mobile is the principal municipality of the Mobile Metropolitan Statistical Area, a region of ...

Insights Into When to Publish and How to Advertise for Mobile Video [Report Analysis]

Following up on the IAB Mobile Video Diaries piece from last week I wanted to more closer at when mobile users watch video and why they do it. We already looked at the results in terms of what they're watching (music videos, movie trailers) and ...

Mobile Video Sharing High, Content Mostly Professional, Short-Form [Report Analysis]

It's strange, but it seems that the majority of mobile phone video viewing is done at home. Counter-intuitive? Absolutely. I don't ever use my mobile to watch video at home because I have the other three screens on which to watch it. However, that appears ...

NextUp at YouTube, Shows Takeoff to New Destinations, & More... [Reel Web #69]

In this week's Reel Web, we take a look at several online video related news items including: new mobile video apps released for Vimeo and YouTube, details about YouTube's newest NextUp competition program and its focus on collaboration, the pros vs. cons of using YouTube ...

The Weekly Online Video News Round Up - Final Cut Edition

This week I've got to get the final cut of the pilot episode over to the contest people. But, as always, I've been keeping an eye on the industry to see how things are going and this week there's some interesting stuff from the likes ...

Original Video Content Impacts Technology Purchasing (REPORT ANALYSIS)

A recent consumer survey by IDGTechNetwork showed that video plays a vital role in the purchasing decisions of today's electronics and technology consumers. But it's not just standard video advertising that we are talking about. They look for a variety of content that will help ...

Mobile Video Viewing Expected to Lead the Way in 2013

If you've not got mobile in your ad or marketing mix it might be the time to start doing that as eMarketer predicts massive growth in mobile video viewing next year. That means it's time to really start making sure you're targeting those mobile devices ...

Record Year for Video Down Under - Online Video Market in Australia Explodes with Opportunity

Hey all you Bruces and Shielas, listen up, things are changing down in Australia and the masses are starting to consume far more online video than ever before. How much more? How about year-to-year growth of 58% for the online video advertising market - quicker than ...

Cinemek Storyboard Composer: Mobile Storyboarding iPad App Review [ReelRebel #26]

One of the most important aspects of pre-production is to create a storyboard.  While having a script perfected is important, it is just as important to have a storyboard before you start shooting so you don't miss any essential shots.  This will prevent you from ...

Browser Adoption of HTML5 Video Continues to Grow, But Still Not Complete

LongTail Video just released the update to their longstanding State of HTML5 Video which gives everyone a clear cut, easy to read guide to what parts of the HTML5 <video> tag are supported, by what browser and to what extent. At present, 79% of the ...

Battle of the Mobile Brands Dominates YouTube Top 10 Rankings

Yes, the contest to win the World Series starts on Wednesday. And, yes, the struggle for the White House looks like it will be won or lost in 10 battleground states. But the competition that online video marketers are watching like a hawk is the ...

Online Video Viewing in Latin America is Evolving, Rápidamente!

comScore just put out some numbers for Latin America in regards to online video. I figured it's entirely possible that some of our readers have interest in the region and so I compiled a couple releases to take a look at how online video viewing ...

Cool New Fujitsu Technology Will Allow Video Screen to Beam Info to Mobile

OK, so remember when I was talking about second screen experience, and how there needed to be a way to be able to sync content from the TV to the second screen? No? Well, I was. Anyway, I said that it was probably being done based on ...

Pre-roll Video Ads Dominate, 15-Sec Ads Completed Most Often at YuMe

YuMe has put out their Q2 2012 Video Metrics report that shows a good deal of information about the video advertising that they served up for the quarter. They found that pre-rolls still dominated with massive percentages of all ads shown with other formats like ...

Tips for Optimizing Video Ad Campaigns on Tablets

Rhythm put out their Q2 2012 Insights report which looks at advertising that's delivered to tablets and mobiles and they found some interesting things in regards to tablets, in my opinion. It seems that many tablets commonly have more than one user, so if you're ...

REVIEW: New YouTube App for iPhone and iOS Devices [Reel Web #57]

This week on the Reel Web we review some of the features of the new YouTube app available for mobile devices as well as what seems to still be missing.  We also discuss a few more YouTube channel updates that make it easier for the casual viewer ...