mobile

Top YouTube Videos, Ads, and Game Trailers of 2015 top youtube videos 2015 360x240

Top YouTube Videos, Ads, and Game Trailers of 2015

It's that time of the year again, where we take a look back at some of top YouTube videos, ads, and game trailers of 2015. This review gives video marketers the chance to glean any strategic insights or spot any trends in the online video marketing, and advertising for the coming year.
YouTube, Facebook and India: Online Videos Biggest Sleeping Giant? youtube india 360x240

YouTube, Facebook and India: Online Video's Biggest Sleeping Giant?

India is already the second largest market, after the United States, for YouTube, Facebook, and many other video platforms. But with 37% year-on-year growth in Internet users, the potential audience for online video content in India could go off the charts.
How Marketers Can Blend Video & Shopping This Holiday Season video marketing holiday season 360x240

How Marketers Can Blend Video & Shopping This Holiday Season

Consumers are becoming more reliant on video than ever when it comes to researching, and purchasing products during the holiday season. We look at some of the ways innovation in online video can benefit both video marketers, and shoppers.
New YouTube Sponsored Cards Offer Extra Income for Creators youtube sponsored cards ads 360x240

New YouTube Sponsored Cards Offer Extra Income for Creators

YouTube has introduced Sponsored Cards, a new ad format that gives creators an additional revenue stream for their video content. The new Cards will appear on relevant videos and feature products or services that closely match those being featured.
Why Video Marketing is About the Audience Not the Marketers Video Marketing Digital Social Contract 360x240

Why Video Marketing is About the Audience Not the Marketers

A new hard-hitting industry report argues that marketing agencies, and brands, along with old-school broadcasters and media companies are so out of touch with the new social and digital rules that they risk ending up as outcasts. Marketing is all about the audience - not the marketers.
Facebook Hits 8B Video Views Per Day, Wants To Be Best Site to Watch and Share Video facebook 8 billion video views a day 360x240

Facebook Hits 8B Video Views Per Day, Wants To Be Best Site to Watch and Share Video

Facebook has fired its biggest shot across the bow to YouTube, promising to innovate the platform so the site becomes the best place to watch and share videos. With more than 8 billion video views every day on Facebook, the site is taking its investment in video, mobile and advertising very seriously indeed.
Video Advertisers: Your Target Audience is Watching and Engaging via Mobile mobile video advertising 360x240

Video Advertisers: Your Target Audience is Watching and Engaging via Mobile

Did you know that more than half of YouTube views and 65% of Facebook video views occur on mobile devices? The ever-increasing overlap between mobile usage and video consumption means that the top 3 priorities of video advertisers and marketers should really echo those of YouTube CEO Susan Wojcicki - mobile, mobile, and mobile.
YouTube: Mobile Watch Time, Programmatic Ad Revenue on Increase YouTube and Mobile Advertising Growth 2015 360x240

YouTube: Mobile Watch Time, Programmatic Ad Revenue on Increase

Alphabet, the parent company of Google, has announced its financial results for Q3 2015 and YouTube is one of the stars of the show. Mobile watch time, particularly via the YouTube app, is on the increase, and YouTube's earnings from advertising has also shown a significant increase.
64 Percent of Consumers Use YouTube to Review Electronics Before Purchase Consumers Use YouTube For Shopping 360x240

64 Percent of Consumers Use YouTube to Review Electronics Before Purchase

Consumers are turning to YouTube as part of the buying process with 1 in 4 using the site for advice, inspiration, or to search for product reviews. 26% of shoppers confirm that they use online video for gift ideas, and 64% those looking to purchase new tech will watch video content about the electronic product as part of the purchase cycle.
Why Micro Moments Matter for Facebook, YouTube, and Twitter Video video marketing micro moments 360x240

Why Micro Moments Matter for Facebook, YouTube, and Twitter Video

Google, Facebook, and Twitter have all recently released guidelines around micro moments. Micro moments are events that really matter to people like births, and marriages, or memorable sporting events. Video marketers need to be ready to make content that taps into these special moments in people's lives.
Facebook Micro Moments: How Video Marketers Can Make the Right Connections facebook video marketing mobile devices 360x240

Facebook Micro Moments: How Video Marketers Can Make the Right Connections

Did you know that new parents spend 1.4X more time on Facebook mobile than non-parents. Or that conversations about lost phones can generate over 51 million posts, comments, shares, and likes in an average month? Facebook does - and that's a goldmine of information for video marketers.