Experian broke out mobile video viewing in their latest report along with some info on what ages are watching, when they watch, where they watch (as in site and app) and whether or not they feel video ads on smartphone or tablet are useful. Want to put a wager on which demographic thought them most useful and which said least?
Lots of things are influencing cord cutting. In this recent Experian report we find out that we can start putting together a profile of the cord cutter household and it includes young adults and a subscription to Hulu Plus or Netflix. Find out what other details have emerged on this all important video consuming crowd within!
Facebook introduced video ads, and of course, they made them auto play. We show you how to turn off auto play videos as much as possible through the standard web browser interface and the main mobile apps on Android and iOS. It's not all 100% thing on mobiles, but at least you can cut down on it. However, you will need to do it for each device and browser you access Facebook through.
Digital was once prophesied to be the death of TV with all ad dollars pouring out of TV and into online video. It was video killed the radio star all over again, except, it hasn't. In fact, there's now a major synergy between TV content and digital video content which we have an inside glimpse into now thanks to Think with Google.
Live video viewing per play is outstripping VOD by an extremely large margin across most screens. The question is what are people watching for that long that is live and where are they getting it? Or is the question, are you already monetizing live streaming or placing your ads against live streaming content? Because if not, you may want to look into it when you see these engagement numbers from Ooyala.
Ooyala's Q4 2013 Video Index gave us some insight into the viewing time for long form content across devices and it is definitely growing. That screen size equals content length statement of old is now history. We pull in some other research to give you a quick look at who it might be that is watching this long form content on those smaller screens, in case you need a direction for your online campaigns.
Mobile video adoption is rapidly accelerating and viewing on mobile devices is consuming more and more share of all views and viewing time. But publishers aren't quite sure who it is that is watching their content on these mobile devices. Is this a problem of reporting or is it just that they have not done enough research into the topic? If you're pitching a mobile video initiative to a publisher, how are you presenting the audience break down and what kinds of questions are they asking? Perhaps, no one is asking the right ones.
Pixability compiled some YouTube viewing numbers and then broke them down into device-specific categories to show that some screens get more views and viewing time. When it comes to mobile devices, Android and iOS dominate their competitors.
The most viewed YouTube video ad in Brazil in February featured a Brazilian rock legend, dead some 23 years, and his time-travelling journey back to ancient times to explain the internet, and the technology surrounding it. Sounds an unlikely premise for a viral hit, but nearly 12 million people tuned into watch it last month.
Twitter is rolling out a new one-click video playback feature on its mobile feed for Android and iOS users. It believes that giving users a chance to click straight through to video content will increase CTR for brands and marketers.