Google is caving in to pressure over its internal metrics and allowing comScore to integrate directly into another product. This time, it's DoubleClick getting some TV-like metrics as well as some brand lift surveys and measurement, all in real-time. This could ultimately allow for broad spectrum, cross-platform, cross-media programmatic buying thanks to comparable metrics in one interface.
TV Everywhere is increasing according to Adobe who tracked 574 million-plus TV Everywhere video streams, more than doubling the amount of streams they tracked in 2012. Mobile devices are leading the way and iOS takes the largest portion of the views, of course.
For the third year in a row a broadcaster will stream the Super Bowl free online as FOX uses it's Sports Go app to show providers and viewers what it has to offer. It won't have the same ads, it won't be available on smartphones and it's most likely a ploy by FOX to get more providers to pick up their FOX Sports channels.
Supernovae explode, flare up and then fade quickly, so it's an apt name for the company formerly known as Viddy, which was just purchased by YouTube Partner and MCN Fullscreen. I go beyond the dollar amounts to look at what it could all mean for Fullscreen.
Wearable technology might have an affect on how we talk on the phone or access information, but it could have drastic impacts on not only when and where we watch digital video, but how we utilize digital video across a wide range of industries.
According to a new report from AdAge, marketing budgets are going to increase for video, digital, and mobile in 2014 while more 'traditional' forms of advertising are set to get around the same spend as 2013. Respondents confirmed increased budget for video content ahead of search and banner ads.
2013 was a huge year for OTT (Over The Top) devices and content providers, but that's nothing compared to the growth of original content that Amazon, Hulu and Netflix are promising for 2014, alongside some exciting developments in OTT technology.
The insanely rapid growth of second screen and other connected devices means that we could see video-streaming devices outpacing the population of the planet by 2017, with tablets and smartphones grabbing nearly 70% of the market share.
Digitalsmith's Q3 2013 Video Discovery Trends Report confirms that Netflix holds the lion's share of the Subscription Video on Demand market with 41% - no surprise there. Redbox Kiosks have the largest share of the Pay-per-Rent services market at 16.5%.
80% of browsers support HTML5 video technology and Chrome has a 33% share of that market, the biggest piece of the pie compared to others like Firefox and IE9+ which only have a 14% share. On the mobile front iOS and Android account for 8% each of total HTML5 browser installs.