Vid.ly Pro Gets Cool New Analytics On Video Views Through API
I like analytics, analytics are cool. If they were a hat they'd be a fez, because fezzes are cool. If they were a piece of neck wear, they'd be a bow tie, because bow ties are cool, or at least that's what Doctor Who has to say about those clothing bits. What has all that ...
Cross Platform Campaigns Boost Brand Recall 9 Times; Mobile Bumps Interaction 4 Times
Advertising is becoming increasingly interconnected this year and more marketers are pushing out innovative cross platform campaigns, but how does each medium perform? They’re not all created equally and mobile phones generate a much higher click through - or interaction rate - 4 and a half times -- that online video does. For more details ...
How Lean-Back Viewers Affect Your Video Engagement - The Reel Web Episode #24
This week on The Reel Web we share with you guys several updates that have happened on YouTube that were overlooked, as well as a complete overhaul that's coming to Vimeo's website sometime soon. We also discuss YouTube's new announcement of having 60 hours of video uploaded to their site every minute and we go ...
The State Of HTML5 Video - Growing, But Also Kind Of A Mess
Remember all the hustle and bustle there was to get HTML5 off the ground and implement immediately even though there was no standard codec, it lacks tons of functionality and all that? LongTail Video does and they broke down just where it all stands now in a nice, informative way in the LongTail Video State ...
Android Video Viewing Gaining On iOS Devices
Encoding.com just released new numbers pulled from Vid.ly which show that Android is gaining on iOS in terms of video viewing. It's no surprise as the operating system has been steadily stealing market share quarter after quarter and is available on far more different devices than iOS. Since Vid.ly is a universal URL for videos ...
How Consumers Use Tablets & Mobile Devices In The Home
Like most TV networks, Scripps Networks has launched programming on mobile devices and tablets. So far, the programmer has found that tablet usage is four to five times that of the other devices. We caught up with Scripps executive Jeff Meyer and he shared insights on what this means and where networks will go next ...
Video Marketing Done Right - Google+ Teases Google Map Video Game
Google is hoping that games can do for Google Plus what they did for Facebook--get people hopelessly addicted until they're spending every waking moment playing social network games and annoying friends with automated status updates based on meaningless gameplay objectives. Um... sorry... guess I have some personal issues on that particular subject. Now where was ...
The Weekly Online Video News Round Up - 2012 Edition
After a week or two off for the holidays, we're back with the first online video news round up of the new year. What were the biggest stories in video over the first week of 2012--what were you talking about? In our collection, we've got some exciting predictions for online video ad spend, a host ...
5 Tips For Optimizing Videos For Mobile Viewers - Reel Video Producer Tips #20
With more and more people viewing videos on their mobile devices, it's becoming more and more important for video producers to ensure that their content is optimized for mobile viewing. Not just in how the videos are formatted, the bitrate it uses, or the video dimensions, but in how we shoot and edit our video ...
Pre-roll & Mobile Video Ads To Drive Online Video Spend 40% In 2012
After a robust 2011, online video should enjoy another year of rapid growth. eMarketer has said online video ad spend should rise 40% this year. Marketers say they'll move money from TV budgets and non-video display budgets, but they're also expecting organic growth, according to a Break Media report. Look for pre-roll formats and mobile ...
Online Video Predictions For 2012 - The Reel Web #20
This week in our look at the Reel Web we talk about how mobile viewers are watching our videos longer than desktop views are and how Facebook dominates Twitter in video sharing. Also, we review YouTube's new "Slam" voting feature and what they're doing to start fixing the publishing issue that's all too common for ...
How to Customize Your YouTube RSS Feeds - Reel Video Producer Tips #19
We're all pretty familiar with YouTube's subscription feature that lets viewers easily subscribe to our channels and new content we upload here to YouTube, but what if most of our audience is outside of YouTube? What if YouTube subscribers isn't really the best option for our video content? Thankfully, there's another way viewers can subscribe ...
Why Mobile Video Advertising Is Good For Small Businesses
One thing that can have a major impact on the success of a small business is advertising. Obviously, there are many different forms that advertising can take. Physical advertising, such as the type found on billboards, is still very much present in this day and age. However any business that restricts itself to this form ...
Mobile Video App MoviePal Is Shazam For Movie Trailers
The simplest concepts I've long held that Shazam is quite possibly the most useful smart phone app on the planet--it's certainly the one I used the most out of all the apps I've ever downloaded. It's definitely a simple concept (hear a song you want to know more about, press the button on the app, ...
Sponsored Videos Gaining Ground In Video Advertising For Online Gaming
Some interesting information that was sent to me recently pertains to how favorable online game players are toward sponsored videos so that they can continue to play a game for free. Then again, the study was done by SponsorPay and they are a provider of that sort of video advertising service so, you'll need a ...
