mobile video advertising Articles

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Interactive Mobile Video Ads – Tapjoy Offers Ad Choice & Real-Time Bidding

Interactive Mobile Video Ads   Tapjoy Offers Ad Choice & Real Time Bidding

Mobile video ads, ad choice, real-time bidding and interactive video ads on mobile? It's like, my visions of the future have come to pass! Tap your toes for Tapjoy, they seem to be on the verge of something as epic as that peanut butter and …

TubeMogul Jumps Into Real-Time Bidding For Mobile Video Ads With Nexage

TubeMogul Jumps Into Real Time Bidding For Mobile Video Ads With Nexage

Early in the year I had an article series (2011 Video Advertising Trends Part I and Part II) with some big names online video ads looking to the future. Tod Sacerdoti (sup Tod) from Brightroll said it would be mobile, Iggy Fanlo of AdBrite believed …

The Weekly Online Video News Round Up – July 3-9 2011

The Weekly Online Video News Round Up   July 3 9 2011

If you're like me, then last week was a terribly busy week. But these days, with online video's quickening pace, they all seem that way anymore. Even when you're paying close attention, it can be easy to miss a great video or an important news …

Rhythm Reports 36% Growth in Q1 Mobile Video Advertising

Rhythm Reports 36% Growth in Q1 Mobile Video Advertising

Rhythm New Media have put out their Q1 2011 Mobile Video Ad Report and there are some very large numbers in it that show mobile video advertising is on the up and up and is definitely poised to continue that growth trend. Of course, those …

The Online Video Weekly News Reel – 13 March 2011

The Online Video Weekly News Reel   13 March 2011

This was a busy week as I was in both Prague and Hamburg. Then when I returned the Wisconsin government had gone and done something illegal, Japan had been hit by a massive earthquake and then a tsunami and well, the world just seemed to …

Mobile Video Is 25% More Sticky Than Online Video?

Mobile Video Is 25% More Sticky Than Online Video?

Rhythm NewMedia recently released their Mobile Video Advertising Report for Q4 2010 which had some interesting findings in it. However, they are the largest mobile video ad network and all of the findings in the report are based on metrics from their network so a …

The Biggest Trends in Mobile Video Advertising for 2011

The Biggest Trends in Mobile Video Advertising for 2011

I reached out to some thought leaders at the end of the year about what they saw as being the biggest trend in mobile video ads for 2011. Many didn't respond, most likely enjoying a lengthy holiday since they're all upper level execs and even …

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