Wondering when to place that mobile video ad? Is morning, afternoon or late night best for you? It totally depends on what you are looking for. Do you want more people to see the ad? More to watch the whole thing? Or are you looking for more clicks? Recent research shows the perfect daypart to put that mobile video ad in front of the audience you are looking for.
The Mobile Marketing Association has put out its first report on mobile video benchmarks. As a first go round it’s not bad and offers some interesting insights, while lacking some more specific information. Still, it does a decent enough job of looking at CTR and completion rates for skippable and non-skippable mobile video ads in three major formats, linear video, interstitial and value exchange (incentivized).
The 2014 FIFA World Cup is only 6 months away and it’s already gearing up to be one of the biggest video advertising opportunities ever, perhaps the biggest we’ve ever seen. Brands have a golden opportunity to reach their target audience like never before.
YouTube appear to be rolling out a version of their video masthead ad format to mobile devices. However, instead of the usual banner design, viewers to the “What to Watch” section of the app, will see an ad that looks like an a regular video tagged with an ‘Ad’ identifier.
Brands and agencies are more inclined than ever to throw their advertising budgets at online video advertising. 7 out of 10 marketing agencies are investing in mobile video ads on behalf of their clients and 43% of brands are using mobile videos to promote their products and services.
We know Facebook are eager to incorporate video into their advertising offering and their latest upgrade sees the introduction of video ads in the news feeds of their iOS and Android mobile apps. They are also offering a new price structure for advertisers based on installs rather than clicks.
That was the week that YouTube announced its Music Video Awards (please bring Miley and Sinead together), Vevo launched in Germany, GoPro unveiled a better, smaller camera, Netflix brought HD to iOS and everyone made an “I Quit” dancing video and uploaded it to YouTube.
After a move that was never going to do anything but pay off, YouTube’s break away from Apple and the release of its own standalone app has contributed to an estimated mobile ad revenue of around $350 Million for the company in the last six months.
Normally, if you're on a mobile phone, you don't want to be bothered with video ads. On top of that, most big networks are now going to bandwidth capping, even on their so-called 'unlimited' data plans. So the last thing you want is advertising to …
One thing that can have a major impact on the success of a small business is advertising. Obviously, there are many different forms that advertising can take. Physical advertising, such as the type found on billboards, is still very much present in this day and …