mobile video advertising

Video Advertisers: Your Target Audience is Watching and Engaging via Mobile mobile video advertising 360x240

Video Advertisers: Your Target Audience is Watching and Engaging via Mobile

Did you know that more than half of YouTube views and 65% of Facebook video views occur on mobile devices? The ever-increasing overlap between mobile usage and video consumption means that the top 3 priorities of video advertisers and marketers should really echo those of YouTube CEO Susan Wojcicki - mobile, mobile, and mobile.
Video Advertising on Increase, Winning the Budget Away from TV Ads [Report] TV Resources Going into Digital Video 360x240

Video Advertising on Increase, Winning the Budget Away from TV Ads [Report]

The new 2015 Video Industry Report from AOL claims that agencies and brands are spending less and less on TV ads spots, with a sizable portion of those dollars and resources now being reallocated to video advertising. Spending on US digital video ads grew by 42% to $7.46 billion in 2015, but that number is expected reach over $13 Billion by 2019.
Leveraging YouTube’s Top Three Priorities: Mobile, Mobile and Mobile Youtube and mobile video 360x240

Leveraging YouTube’s Top Three Priorities: Mobile, Mobile and Mobile

YouTube’s CEO Susan Wojcicki recently confirmed that the site's three main priorities are “Mobile. Mobile. Mobile". That shouldn't come as a surprise to video marketers or advertisers as consumers are watching around 40 minutes of video on their mobile devices everyday, with Millennials embracing the medium more than any other demographic.
Video Ads Land on Flipboard and They Wont Auto play flipboard video ads 360x240

Video Ads Land on Flipboard and They Won't Auto-play

Hot on the heels of Spotify, another mega-site is embracing video advertising via its mobile app. This time it's Flipboard, the content curation social platform with 100 million active users. And, unlike Facebook, the video ads won't auto-play so the user will have the option whether to view them or not.
Americans Spend 33 Minutes a Day Watching Video on Smartphones video ad optimum length 360x240

Americans Spend 33 Minutes a Day Watching Video on Smartphones

Not only do Americans spend 33 minutes per day watching videos on their mobile devices, but they are willing to sit through video ads of between 15-30 seconds in return for free TV or movie content. In the UK, 32% of adults in the UK use their Smartphones every month to make a purchase, and 53% of adults are on their mobile devices while watching their TV screens.
Late Night Best Time for Mobile Video Ad CTR, Completion Rate on Phones ctr of mobile video ads 360x240

Late Night Best Time for Mobile Video Ad CTR, Completion Rate on Phones

Wondering when to place that mobile video ad? Is morning, afternoon or late night best for you? It totally depends on what you are looking for. Do you want more people to see the ad? More to watch the whole thing? Or are you looking for more clicks? Recent research shows the perfect daypart to put that mobile video ad in front of the audience you are looking for.
Skippable Mobile Video Ad Completion Rates Low, CTR Near Non skippable mobile devices

Skippable Mobile Video Ad Completion Rates Low, CTR Near Non-skippable

The Mobile Marketing Association has put out its first report on mobile video benchmarks. As a first go round it's not bad and offers some interesting insights, while lacking some more specific information. Still, it does a decent enough job of looking at CTR and completion rates for skippable and non-skippable mobile video ads in three major formats, linear video, interstitial and value exchange (incentivized).
2014 World Cup: Greatest Video Advertising Opportunity Ever? brazil 2014 world cup video advertising 360x240

2014 World Cup: Greatest Video Advertising Opportunity Ever?

The 2014 FIFA World Cup is only 6 months away and it's already gearing up to be one of the biggest video advertising opportunities ever, perhaps the biggest we've ever seen. Brands have a golden opportunity to reach their target audience like never before.
YouTubes Mobile App Gets New Video Ad Format   And Its Native  youtube native mobile app 257x240

YouTube's Mobile App Gets New Video Ad Format - And It's Native

YouTube appear to be rolling out a version of their video masthead ad format to mobile devices. However, instead of the usual banner design, viewers to the "What to Watch" section of the app, will see an ad that looks like an a regular video tagged with an 'Ad' identifier.
Video Ad Spend Up, Display And TV Ad Budgets Suffer [Report] adapttv report 360x240

Video Ad Spend Up, Display And TV Ad Budgets Suffer [Report]

Brands and agencies are more inclined than ever to throw their advertising budgets at online video advertising. 7 out of 10 marketing agencies are investing in mobile video ads on behalf of their clients and 43% of brands are using mobile videos to promote their products and services.
Facebook Launches Video Ad Format Option For Mobile News Feed  facebook video ads feature 326x240

Facebook Launches Video Ad Format Option For Mobile News Feed

We know Facebook are eager to incorporate video into their advertising offering and their latest upgrade sees the introduction of video ads in the news feeds of their iOS and Android mobile apps. They are also offering a new price structure for advertisers based on installs rather than clicks.
Bandwidth Aware Mobile Video Ads with GoldSpot Slide Html5Richmedia 350x240

Bandwidth Aware Mobile Video Ads with GoldSpot

Normally, if you're on a mobile phone, you don't want to be bothered with video ads. On top of that, most big networks are now going to bandwidth capping, even ...