mobile advertising Articles

Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing.
Some see mobile advertising as closely related to online or internet advertising, though its reach is far greater – currently, most mobile advertising is targeted at mobile phones, that came estimably to a global total of 4.6 billion as of 2009. Notably computers, including desktops and laptops, are currently estimated at 1.1 billion globally.
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YouTube Triples Mobile Ad Sales; 250 Million Watch Via Smartphones [Infographic]

After a move that was never going to do anything but pay off, YouTube's break away from Apple and the release of its own standalone app has contributed to an estimated mobile ad revenue of around $350 Million for the company in the last six months.

Online Video Weekly News Round Up - Storm the Bastille Edition

It's Bastille Days here in Milwaukee, celebrating the beginning of the French Revolution, an event which my family was on the wrong side of back then (yeah, I'm a blue blood, doesn't it show?). But the rest of the country is simply carrying on with ...

Brightroll & Google Team Up for Video Advertising in Mobile Apps

Google and Brightroll today announced a new partnership that will see Brightroll pre-roll video advertising inventory being pulled into mobile apps through the AdMob SDK and the Brightroll AdMob Adapter. This makes Brightroll the first video advertising network to be integrated with the AdMob product.

TubeMogul Jumps Into Real-Time Bidding For Mobile Video Ads With Nexage

Early in the year I had an article series (2011 Video Advertising Trends Part I and Part II) with some big names online video ads looking to the future. Tod Sacerdoti (sup Tod) from Brightroll said it would be mobile, Iggy Fanlo of AdBrite believed ...

paidContent Mobile Conference Will Highlight Emerging Trends In Mobile Video

The paidContent Mobile 2011 conference is fast approaching, and we wanted to take a minute to let you know about the event. Held May 18 in New York City, the conference will feature some heavy hitters in the online media space, and a lineup jam-packed ...

Rhythm Reports 36% Growth in Q1 Mobile Video Advertising

Rhythm New Media have put out their Q1 2011 Mobile Video Ad Report and there are some very large numbers in it that show mobile video advertising is on the up and up and is definitely poised to continue that growth trend. Of course, those ...

Pharma and Retail Top Video Advertising Completion Rates Says PointRoll

PointRoll delivers interactive video, rich media, social and mobile advertising. Their report on 2010 Rich Media Benchmarks is mostly about display ads. However, there is some small portion of it about video which I found interesting. For example, Pharma video ads (for whatever reason) reach ...

Weekly Web Video Industry News Reel - Super Bowl Edition!

I just want to start this off with a simple: GO PACK! The Super Bowl is nearly upon us. Teams are ready, stages are set and the ads are produced, bought and paid for... No matter how they produce, the results on the field are ...

Small Businesses Plan to Embrace Online Video in a Huge Way

Small businesses are about to jump into online video in a major way.  A new study from Ad-ology, entitled 2011 Small Business Marketing Forecast, found that 45% of small businesses are planning to increase their companies' resources for online video in the coming year--that's nearly ...

2011 Online Video Advertising Trends & Predictions - Part I - Branded, Interactive, and Mobile

I reached out to the biggest names in the online video advertising industry to get their replies to just a couple questions about what they believe 2011 will hold for online video advertising. The responses were so good and expansive that I decided to run ...

ReelSEO Weekly Web Video Industry Newsreel - 11 Dec 2010 - The Prague Edition

So, I'm in Prague, which isn't all that big of a deal as I live about 100km from it. For you what it really means is that this is going to be short, sweet and to the point. What it means for me is that ...

AdMob Begins Running Interactive Video Ads On Android Devices

Google has begun integrating interactive video ads from their most recent acquisition, AdMob, into apps on Android phones.  Those of you with iPhones have probably already seen these ads, as they've been running on your device for some time now, but the rollout to Android ...