Topic - Online Video & Mixpo

The Xspot – Local TV & Online Video Ad Convergence

Even though some consumers may be turning to the Internet more and more to watch television, TV is not going away anytime soon. For me, I need it to fall asleep  Likewise, local television ad spending is not going away anytime soon either.  Advertisers are familiar with the medium, have existing creative assets, and like the brand building power that it provides.

However, television advertising lacks interactivity and measurability and this is where extension into online video advertising naturally comes in to play.  I think the opportunity that exists to build this bridge between local TV advertising and Internet advertising is an obvious one, and so do our friends at Mixpo.

NCC Extends Advertiser Options Through Mixpo Technology

Mixpo is working to extend the reach of cable TV ad campaigns by taking them online and turning them into interactive ads. It seems that advertising is converging faster than television and the Internet are, or is it? Mixpo just signed a deal with NCC that includes regional as well as national campaigns being extended to their [NCC's] websites.

Interactive Video Ads Increase Effectiveness?

Late last year, Marketing Sherpa, released an in-depth report geared on the fast-growing landscape of video marketing titled, “Marketing With Video Report: Online, TV & Mobile.” In their research for the report, they asked a sample of marketers using video advertising, either online or on TV, what effect various tactics would have on their video ads.  The answer was a resounding, “We Want More Interactivity in Video Ads.”

73% of video marketers agree that adding interactivity to a video ad will increase the effectiveness of the ad.  And thank God for that answer.  I do wonder about the other 27% who disagree.  I mean, how the heck would you get the idea that incorporating greater interactivity might not increase conversions/effectiveness/etc…?  Not to say that the question shouldn’t have been asked.  Clearly it is important for companies in the video advertising space to understand what is most important to the marketers that are leveraging video advertising.

Mixpo Rocks $4M Investment and Rolls to AlwaysOn OnMedia NYC

Today, Anupam Gupta, the CEO for Mixpo, an online video advertising platform that we’ve covered in-depth, will be accepting the OnMedia 100 award at the AlwaysOn OnMedia NYC Conference.  In addition, the company announced today that it had received a $4 million follow-on investment, led by Madrona Venture Group.  Today’s news comes on the heels of five new partnerships with local media publishers, including leaders such as NBC Local Media, Tribune and Freedom Communications, announced last week.

Mixpo Partners with Major Media Publishers to Bring Online Video Marketing to Local SMBs

As newspapers and media companies continue to struggle with overall revenue declines and as the economy has many small and medium sized businesses watching their advertising budgets much more closely, it is critical that media publishers diversify their interactive product portfolios in such a way that they focus on offering the local SMBs competitive, effective and measurable interactive advertising solutions.

For many media publishers, and newspapers in particular, a large majority of the interactive revenues that are generated are tied to either classified advertising products (which continue to suffer against strong competition like craigslist, autotrader, etc…) and static display banner advertising sales.  This is important to mention because there has been a multitude of research published in the last year that points to a coming steep decline in the popularity of online static display banner ads.

Jivox Video Advertising for SMBs Named AlwaysOn OnMedia 100 Winner

Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, has been named a winner of theAlwaysOn OnMedia 100. The OnMedia 100 Award is given to private,emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. Jivox was selected by the AlwaysOn editorial team based on demonstration of growth, market opportunity, quality of innovation and customer traction.

Interview with Mixpo’s CEO Anupam Gupta – Video Marketing for SMBs

Back in November, we were fortunate to be the media sponsors for The BIA Kelsey Group’s Interactive Local Media Conference where we caught up with several of the leading local online video platforms focused on providing online video marketing and video production services for small and medium sized businesses (SMBs).  One of the premiere platform solutions in the space that we have covered previously, is that of Mixpo.

Online Local Video Explosion – Kelsey Group ILM:08 Video SuperForum

SuperForum II: Local Video Explosion - This is the Kelsey Group’s ILM:08 conference session that we were most excited about covering.  This is a great panel session with several leaders in local online video marketing solutions.

Brad Inman, Chairman and Founder of TurnHere is up first. TurnHere has created more than 11,000 ads for small and medium sized businesses (SMBs) since they started. As you likely already know, TurnHere is really the behemoth in the room.

Brad’s presents “25 things that TurnHere has learned” about local video production and video marketing for businesses:

The Local Video Explosion – The Kelsey Group’s ILM:08 Conference This Week

ReelSEO.com is a proud media sponsor of the Kelsey Group’s Interactive Local Media 2008 conference happening this week, Nov. 19th-21st at the Hyatt Regency in Santa Clara, California.

While the conference doesn’t focus completely on search engine optimization or internet video, it does have some interesting sessions that pertain to local online video and video marketing for small and medium sized businesses (SMBs).

Recent findings from The Kelsey Group’s Local Commerce Monitor study reveal that 26% of SMBs plan to take advantage of online video on their Web sites in the next year.

Television ads to Video SEO – the Comcast-Mixpo partnership

Mixpo, an online video advertising company for small-to-medium businesses and Comcast Spotlight, the advertising sales division for Comcast cable, yesterday announced the their partnership allowing Comcast Spotlight to turn clients’ existing on-air video advertising assets to online video ads, using the Mixpo video publishing platform. Grant Crowell interviews Mixpo’s Marketing Director Glen Pingul on the expanded opportunities for small and mid-size advertisers, and bringing sales reps up to speed on video these new opportunities.

SMX Session Preview: Interview with Mixpo CEO on Video Solutions for SMBs

Attendees of today’s Search Marketing Expo Local-Mobile conference in San Francisco who want solutions for how to be more effective with their online marketing should check out the end-of-day panels featuring video solutions providers. The sessions are titled,  Local Search 3.0: Engaging the Community; and Targeting Locals in a Blended Search World.

One of the notable SEO benefits of the Mixpo platform: Multiple videos can be developed from a single original client video, allowing for an easier assembly of video content applied for both search optimization and video advertising.

I had the opportunity to interview one of the speakers Anupam Gupta, President and CEO of the Mixpo – just prior to his session. 

General Advice & Concepts for Video Search Optimization

Glenn Pingul, a friend of ours, and the VP of Marketing at Mixpo, wrote a great post this week on iMediaConnection.com that offers some great general advice and tips to help with video search engine optimization (SEO).  Glenn offers some general advice that help with online video marketing tactics and offers some background with regard to specific campaign results that they have observed at Mixpo.