Mixpo Articles

Auto Makers Latest to See Value in Personalized Video Ads

Over the past few months I've talked about personalized video ads from products like Mixpo's SmartVideo and now Eyeview, who's been pulling down some serious investor cash to develop its personalized video advertising technology which has not caught on among auto industry leaders like Mazda, ...

Mixpo Mixes In Measurement With New Mixpo BrandMeasure Product

The big question that all of us have been thinking about and many have asked is; what is the video ad campaign impact on brands. Today, Mixpo is helping us determine the answer to that very question as they release information on their new Mixpo ...

Follow Up With Mixpo On New Frameworks Interactive Ads

If you read my previous article about Mixpo's new interactive video ads, called Frameworks (formerly Project Matisse I'm told), you know I had some questions I thought might need some expansion to get a better grip. So I went straight to the source, Walter Harp, ...

Mixpo SmartVideo Helps Maximize Video Advertising Personalization & Impact

I sat down with Walter Harp, VP of Marketing, from Mixpo to talk about their new SmartVideo product. The Mixpo SmartVideo product combines interactivity with full multi-platform compatibility in what is one of the more interesting video advertising services I have seen in a while. ...

The Sunday News Reel – Week of 11-17 October, 2010

Hey hey! Another week in the books as we wind down summer in the Northern Hemisphere and rapidly hurtle toward lower temps and the holiday season. Here in my part of the world the leaves are falling along with the temps. So it's time once ...

The Xspot - Local TV and Online Video Ad Convergence

Even though some consumers may be turning to the Internet more and more to watch television, TV is not going away anytime soon. For me, I need it to fall asleep ;-)  Likewise, local television ad spending is not going away anytime soon either.  Advertisers are ...

NCC Extends Advertiser Options Through Mixpo Technology

Mixpo is working to extend the reach of cable TV ad campaigns by taking them online and turning them into interactive ads. It seems that advertising is converging faster than television and the Internet are, or is it? Mixpo just signed a deal with NCC ...

Interactive Video Ads Increase Effectiveness?

Late last year, Marketing Sherpa, released an in-depth report geared on the fast-growing landscape of video marketing titled, "Marketing With Video Report: Online, TV & Mobile.” In their research for the report, they asked a sample of marketers using video advertising, either online or on TV, what effect various ...

Mixpo Rocks $4M Investment and Rolls To AlwaysOn OnMedia NYC

Today, Anupam Gupta, the CEO for Mixpo, an online video advertising platform that we've covered in-depth, will be accepting the OnMedia 100 award at the AlwaysOn OnMedia NYC Conference.  In addition, the company announced today that it had received a $4 million follow-on investment, led ...

Mixpo Partners With Major Media Publishers To Bring Online Video Marketing To Local SMBs

As newspapers and media companies continue to struggle with overall revenue declines and as the economy has many small and medium sized businesses watching their advertising budgets much more closely,it is critical that media publishers diversify their interactive product portfolios in such a way that ...

Jivox Video Advertising for SMBs Named AlwaysOn OnMedia 100 Winner

Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, has been named a winner of theAlwaysOn OnMedia 100. The OnMedia 100 Award is given to private,emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. Jivox was selected ...

Interview With Mixpo's CEO Anupam Gupta - Video Marketing for SMBs

http://www.reelseo.com/anupam-gupta/ I had the pleasure of catching up with Anupam Gupta, the CEO of Mixpo.com to talk to us about video marketing solutions for small and medium sized businesses. Mixpo is an online video marketing/advertising platform that is designed to provide turnkey video marketing solutions for small and medium-sized businesses. Mixpo has developed a proprietary technology platform that leverages the power of video to drive action and deliver measurable results for SMBs.

Online Video Explosion - Local Video Production and Marketing for Businesses

SuperForum II: Local Video Explosion - This is the Kelsey Group's ILM:08 conference session that we were most excited about covering.  This is a great panel session with several leaders in local online video marketing solutions. Brad Inman, Chairman and Founder of TurnHere is up ...

The Local Video Explosion - The Kelsey Group's ILM:08 Conference This Week

ReelSEO.com is a proud media sponsor of the Kelsey Group's Interactive Local Media 2008 conference happening this week, Nov. 19th-21st at the Hyatt Regency in Santa Clara, California. While the conference doesn't focus completely on search engine optimization or internet video, it does have some ...

Television Ads To Video SEO - The Comcast-Mixpo Partnership

Mixpo, an online video advertising company for small-to-medium businesses and Comcast Spotlight, the advertising sales division for Comcast cable, yesterday announced the their partnership allowing Comcast Spotlight to turn clients' existing on-air video advertising assets to online video ads, using the Mixpo video publishing platform. ...