Mixpo Mixes In Measurement With New Mixpo BrandMeasure Product
The big question that all of us have been thinking about and many have asked is; what is the video ad campaign impact on brands. Today, Mixpo is helping us determine the answer to that very question as they release information on their new Mixpo BrandMeasure (I told you something big was coming from them).
Follow Up With Mixpo On New Frameworks Interactive Ads
If you read my previous article about Mixpo's new interactive video ads, called Frameworks (formerly Project Matisse I'm told), you know I had some questions I thought might need some expansion to get a better grip. So I went straight to the source, Walter Harp, Head Product Marketing dude (and main artful project namer?!), who ...
Mixpo SmartVideo Helps Maximize Video Advertising Personalization & Impact
I sat down with Walter Harp, VP of Marketing, from Mixpo to talk about their new SmartVideo product. The Mixpo SmartVideo product combines interactivity with full multi-platform compatibility in what is one of the more interesting video advertising services I have seen in a while. It allows the advertiser a high level of customization along ...
The Sunday News Reel – Week of 11-17 October, 2010
Hey hey! Another week in the books as we wind down summer in the Northern Hemisphere and rapidly hurtle toward lower temps and the holiday season. Here in my part of the world the leaves are falling along with the temps. So it's time once again for your to warm up with a cup of ...
The Xspot - Local TV and Online Video Ad Convergence
Even though some consumers may be turning to the Internet more and more to watch television, TV is not going away anytime soon. For me, I need it to fall asleep ;-) Likewise, local television ad spending is not going away anytime soon either. Advertisers are familiar with the medium, have existing creative assets, and like ...
NCC Extends Advertiser Options Through Mixpo Technology
Mixpo is working to extend the reach of cable TV ad campaigns by taking them online and turning them into interactive ads. It seems that advertising is converging faster than television and the Internet are, or is it? Mixpo just signed a deal with NCC that includes regional as well as national campaigns being extended ...
Interactive Video Ads Increase Effectiveness?
Late last year, Marketing Sherpa, released an in-depth report geared on the fast-growing landscape of video marketing titled, “Marketing With Video Report: Online, TV & Mobile.” In their research for the report, they asked a sample of marketers using video advertising, either online or on TV, what effect various tactics would have on their video ads. The answer was ...
Mixpo Rocks $4M Investment and Rolls To AlwaysOn OnMedia NYC
Today, Anupam Gupta, the CEO for Mixpo, an online video advertising platform that we've covered in-depth, will be accepting the OnMedia 100 award at the AlwaysOn OnMedia NYC Conference. In addition, the company announced today that it had received a $4 million follow-on investment, led by Madrona Venture Group. Today’s news comes on the heels ...
Mixpo Partners With Major Media Publishers To Bring Online Video Marketing To Local SMBs
As newspapers and media companies continue to struggle with overall revenue declines and as the economy has many small and medium sized businesses watching their advertising budgets much more closely,it is critical that media publishers diversify their interactive product portfolios in such a way that they focus on offering the local SMBs competitive, effective and ...
Jivox Video Advertising for SMBs Named AlwaysOn OnMedia 100 Winner
Jivox, the online video advertising service that helps small and medium-sized businesses reach local customers, has been named a winner of theAlwaysOn OnMedia 100. The OnMedia 100 Award is given to private,emerging technology companies in the advertising, publishing, marketing, branding and public relations spaces. Jivox was selected by the AlwaysOn editorial team based on demonstration of growth, ...
Interview With Mixpo's CEO Anupam Gupta - Video Marketing for SMBs
http://www.reelseo.com/anupam-gupta/ I had the pleasure of catching up with Anupam Gupta, the CEO of Mixpo.com to talk to us about video marketing solutions for small and medium sized businesses. Mixpo is an online video marketing/advertising platform that is designed to provide turnkey video marketing solutions for small and medium-sized businesses. Mixpo has developed a proprietary technology platform that leverages the power of video to drive action and deliver measurable results for SMBs.
Online Video Explosion - Local Video Production and Marketing for Businesses
SuperForum II: Local Video Explosion - This is the Kelsey Group's ILM:08 conference session that we were most excited about covering. This is a great panel session with several leaders in local online video marketing solutions. Brad Inman, Chairman and Founder of TurnHere is up first. TurnHere has created more than 11,000 ads for small ...
The Local Video Explosion - The Kelsey Group's ILM:08 Conference This Week
ReelSEO.com is a proud media sponsor of the Kelsey Group’s Interactive Local Media 2008 conference happening this week, Nov. 19th-21st at the Hyatt Regency in Santa Clara, California. While the conference doesn’t focus completely on search engine optimization or internet video, it does have some interesting sessions that pertain to local online video and video ...
Television Ads To Video SEO - The Comcast-Mixpo Partnership
Mixpo, an online video advertising company for small-to-medium businesses and Comcast Spotlight, the advertising sales division for Comcast cable, yesterday announced the their partnership allowing Comcast Spotlight to turn clients' existing on-air video advertising assets to online video ads, using the Mixpo video publishing platform. Grant Crowell interviews Mixpo's Marketing Director Glen Pingul on the ...
SMX Session Preview: Interview With Mixpo CEO On Video Solutions for SMBs
Attendees of today’s Search Marketing Expo Local-Mobile conference in San Francisco who want solutions for how to be more effective with their online marketing should check out the end-of-day panels featuring video solutions providers. The sessions are titled, Local Search 3.0: Engaging the Community; and Targeting Locals in a Blended Search World. One of the ...
