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Ad Viewing on Long-Form Video Grew 86% in 2013 [Report]

Ad Viewing on Long Form Video Grew 86% in 2013 [Report]

FreeWheel brings a close to 2013 with its Q4 2013 Video Monetization report that shows online video is starting to look more and more like TV, long-form ad monetization is growing and mobile devices are continuing to make an impact on how we watch content.

Pre-roll Ads Most Tolerable Video Ad Format [Report]

Pre roll Ads Most Tolerable Video Ad Format [Report]

Yahoo! reports that 22% of people find pre-roll video ads acceptable. But is that an acceptable number based on the research? Half of the same audience also believes that ads should be more interactive, more relevant and that they should be given a choice in the ads they see.

Viewers Tolerate Mid Roll Video Ads More Than Pre-Roll [Report]

Viewers Tolerate Mid Roll Video Ads More Than Pre Roll [Report]

Viewers are more likely to watch a mid roll video ad, particularly if they are engaged with the original video content, then they are a pre roll ad. Post roll ads fare even worse. Viewers also have very little patience for slow loading videos and video ads, particularly sports fans who are 5 x more likely to abandon before a slow video loaded.

The Rise of Long Form Video Demands New Advertising Strategies [Report]

The Rise of Long Form Video Demands New Advertising Strategies [Report]

In the Ooyala Q2 Global Video Index, we found out that Length, Size, Going to Completion Matter. Now, it's time to take a look at Q3 and see how things are shaking out. As you can tell from the title, long form online video content ...

Tips for Optimizing Video Ad Campaigns on Tablets

Tips for Optimizing Video Ad Campaigns on Tablets

Rhythm put out their Q2 2012 Insights report which looks at advertising that's delivered to tablets and mobiles and they found some interesting things in regards to tablets, in my opinion. It seems that many tablets commonly have more than one user, so if you're ...

4 Tips for Optimizing Your Online Video Ad Campaigns

4 Tips for Optimizing Your Online Video Ad Campaigns

Ooyala put out their Global Video Index for Q2 2012 recently and Longtail Video dropped some stats about video consumption through their products. I've been digging through the data trying to glean some interesting insights and I've got a handful for you today, video viewing ...

List of Connected TV Video Advertising Networks, Services, and Offerings

List of Connected TV Video Advertising Networks, Services, and Offerings

I've been telling everyone to get on board the connected TV advertising train for some time, but then I never gave you a list of all of the places that are doing connected TV advertising. My apologies, I've been remiss in my duties. So here ...

A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

A Comprehensive List of Online Video Ad Types and Formats, Pros and Cons

The online video advertising offerings continue to expand and I thought I would go through the whole list of them and give some of my thoughts on the pros and cons of each. I won't go too deeply into specific products from ad networks, just ...

Long-Form Online Video Content Wins Out Across Platforms

Long Form Online Video Content Wins Out Across Platforms

Ooyala (yo!) put out their Global Video Index Report for Q1 2012 and it seems that long-form content is on the up, up and away route to fame and fortune. For content creators, like myself, who are working on generating new long-form content, that's awesome ...

The Rise of Mid-Roll Means Good Things for Video Advertising

The Rise of Mid Roll Means Good Things for Video Advertising

I was just perusing a report from FreeWheel that pertains to online video monetization for Q1 2012 and there were some surprising things in it. For example, mid-roll video ad placements are on the rise, but mostly due to more long form video content being ...

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