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Online Video Viewers Stable, Average Video Length Up, Average Minutes Down in June

Online Video Viewers Stable, Average Video Length Up, Average Minutes Down in June

As the summer heat beats down upon us it seems that it's driven a lot of us indoors and into the cool embrace of online video. Over 180 million Americans tuned int to see 33 billion "videos" last month (June 2012) and a new record …

Online Video Weekly News Round Up – Storm the Bastille Edition

Online Video Weekly News Round Up   Storm the Bastille Edition

It's Bastille Days here in Milwaukee, celebrating the beginning of the French Revolution, an event which my family was on the wrong side of back then (yeah, I'm a blue blood, doesn't it show?). But the rest of the country is simply carrying on with …

Online Video Viewing Dips Slightly, Average Length Up Again in May

Online Video Viewing Dips Slightly, Average Length Up Again in May

It's time once again for comScore's monthly estimates of the online video viewing numbers. I say estimates because, as we all know, they have a particularly quirky way of counting up videos and views in general. I guess the major milestone this past month was …

Online Video Advertising Adapts to the TV Advertising Game

Online Video Advertising Adapts to the TV Advertising Game

It's that time of the year again, the birds are singing, the flowers are blooming and advertising are writing checks. Wait, what? Yes folks, it's TV upfront season, that time when the broadcasters show off what they've got in terms of content for placing ads …

April is Another Record-Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served

April is Another Record Breaking Month for Video Advertising: 9.5 Billion Online Video Ads Served

Holy mackerel! That's a whole lotta online video ads man! In fact, it's actually 20% of all videos viewed online roughly. That is if you remember that those ads are actually intersecting pieces of video content which then gets tallied as multiple videos by comScore. …

Why You Should Be At Streaming Media East Next Week

Why You Should Be At Streaming Media East Next Week

Streaming Media East is ready to hit New York City next week and we've got the top reasons why you should be attending. As an added bonus, we've also got a discount code for you to shave off a bit of the price to make …

Microsoft Expands Video Ad Offerings on Xbox LIVE Run of TV Apps

Microsoft Expands Video Ad Offerings on Xbox LIVE Run of TV Apps

Microsoft is looking to expand the amount of video advertising on its Xbox 360 console and its video entertainment partner apps including ESPN, CBS, Gamespot, Last.fm, Manga Entertainment and MUZU.TV who all joined the new Xbox LIVE Run of TV Apps program. The ads are …

Video Ad Impressions Reach Record Numbers in March 2012

Video Ad Impressions Reach Record Numbers in March 2012

Toot the tooters and clink the clinkers, honk the honkers and hoot the hooters, it's comScore video metrix time again. OK, maybe skip the hooters. Did you know that 181 million Americans watched video online in March? Did you know that online video advertising impressions …

Firefox to Stop Pushing WebM and Give in to H.264? What’s that Mean to You

Firefox to Stop Pushing WebM and Give in to H.264? Whats that Mean to You

It's a dark day indeed for online video, H.264 has seemingly won the war without any real battles being fought. Google has yet to remove H.264 from Chrome and now someone high up at Firefox has pretty much stated that they're throwing in the towel …

MPEG DASH Gains Industry Support As “Streaming Media Standard”

MPEG DASH Gains Industry Support As Streaming Media Standard

Well, it seems some companies, including Netflix and Microsoft, have got together behind a single format for media streaming. The format, MPEG DASH, now has its own Promoters Group. DASH, or dynamic adaptive streaming over HTTP, was just finalized in November and allows for, obviously, …

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