User-generated content delivers 26 times more views for Microsoft on YouTube than their own videos do. With the release of the Xbox One, fan uploads of the unboxing and set up of the console are a huge contributory factor to the brand’s visibility online.
The IAB has released the final version of their Digital Video Rising Stars Style Guide and Technical Specifications. The guidelines are designed to standardise digital formats for brand advertising, including video ads.
Vine is finally coming to Microsoft’s Windows phone almost 11 months after it was released on Android and iOS. It gets all the same features but also a couple of extras exclusive to this new roll out. Users will be able to use the Window’s “lenses” to capture footage and they’ll also be able to pin their Vine account to the home screen.
Maker Studios get a new chief content officer who comes fresh from heading up the video division at Yahoo, PS4 launch a killer unboxing video and an anti-YouTube video is going viral on YouTube. These stories and more from the day in online video from ReelSEO.
This was the week that Twitter and Comcast cuddled up together to bring us TV tweets, YouTube was voted the favourite youth brand, Philly deFranco launched yet another YouTube channel and the never ending saga of the Microsoft YouTube app rolled on.
In an unexpected move, YouTube have announced that they are going to allow the downloading of video content via their various mobile apps and make those videos available to the viewer even without an internet connection. Due for roll out in November, it heralds a major change in YouTube’s attitude to downloads from their site.
Microsoft and Google have been arguing for months over the YouTube app available to Windows Phone users. Taken off the market in May, it’s now back in the Windows store – with ads but without the ability to download videos. Some nice new extra features too.
It’s a holiday weekend for many of us so it’s the perfect time to release 15 episodes of a much loved and missed comedy all at once….but is binge watching our favourite shows the harmless activity we think it is? I wonder just how many of us will watch video content via our mobile devices this weekend too?
Google and Microsoft have been facing up to each other all week over the Windows YouTube app which has yet to be settled – although Google’s ‘Cease & Desist’ letter might hasten Microsoft’s decision about whether to allow ads and prevent downloads. In other news, YouTube’s ‘Comedy Week’ starts tonight – we can’t wait!
Microsoft has created a YouTube app for Windows Phone that blocks ads and allows users to download videos. While these things are frowned upon by YouTube API standards, the question becomes, “Is Microsoft breaking the law by doing this?”