User-generated content delivers 26 times more views for Microsoft on YouTube than their own videos do. With the release of the Xbox One, fan uploads of the unboxing and set up of the console are a huge contributory factor to the brand's visibility online.
The IAB has released the final version of their Digital Video Rising Stars Style Guide and Technical Specifications. The guidelines are designed to standardise digital formats for brand advertising, including video ads.
Vine is finally coming to Microsoft's Windows phone almost 11 months after it was released on Android and iOS. It gets all the same features but also a couple of extras exclusive to this new roll out. Users will be able to use the Window's "lenses" to capture footage and they'll also be able to pin their Vine account to the home screen.
Maker Studios get a new chief content officer who comes fresh from heading up the video division at Yahoo, PS4 launch a killer unboxing video and an anti-YouTube video is going viral on YouTube. These stories and more from the day in online video from ReelSEO.
This was the week that Twitter and Comcast cuddled up together to bring us TV tweets, YouTube was voted the favourite youth brand, Philly deFranco launched yet another YouTube channel and the never ending saga of the Microsoft YouTube app rolled on.
In an unexpected move, YouTube have announced that they are going to allow the downloading of video content via their various mobile apps and make those videos available to the viewer even without an internet connection. Due for roll out in November, it heralds a major change in YouTube's attitude to downloads from their site.
Microsoft and Google have been arguing for months over the YouTube app available to Windows Phone users. Taken off the market in May, it's now back in the Windows store - with ads but without the ability to download videos. Some nice new extra features too.
It's a holiday weekend for many of us so it's the perfect time to release 15 episodes of a much loved and missed comedy all at once....but is binge watching our favourite shows the harmless activity we think it is? I wonder just how many of us will watch video content via our mobile devices this weekend too?
Google and Microsoft have been facing up to each other all week over the Windows YouTube app which has yet to be settled - although Google's 'Cease & Desist' letter might hasten Microsoft's decision about whether to allow ads and prevent downloads. In other news, YouTube's 'Comedy Week' starts tonight - we can't wait!
Microsoft has created a YouTube app for Windows Phone that blocks ads and allows users to download videos. While these things are frowned upon by YouTube API standards, the question becomes, "Is Microsoft breaking the law by doing this?"
Investigative Spider Webbing sounds odd but it's a term that video creators should be aware of when it comes to understanding how users use their smartphones and tablets to access further information online. Microsoft tell us all about it in their new study.
There's been a lot of news about this week and we catch up with some of the stories that we didn't cover in depth. We love the look of the new Roku 3 and it's on our shopping list for next month. We also catch up on the fascinating story of steaming media which is a big grown up 8 years old this year.
The year is still young, but one month into 2013, the Unruly Viral Video Chart has already seen some impressive new ads. While there are some tough old veterans clinging on, the most shared ads of January are mostly fresh-faced new ads, making their mark on the ad world.
comScore released the Video Metrix late last week but I didn't have time to get it as I was deep in post production on something. From looking at the numbers a lot of people were online watching video last month but it didn't translate into ...
I'm in LA this week for Streaming Media West and I haven't got my spreadsheets with me for the month to month numbers I've been keeping. I'll get them input when I get back to Milwaukee, if the 13,000 canceled flights don't stop me from ...