January didn't quite compare to December in the comScore Video Metrix numbers, but it was still a good start to the new year. One thing to always keep in mind here is how comScore defines a video and the fact that Netflix isn't included in these reports. Still, SpotXchange did themselves proud and topped the video ad property list clearing AOL and the rest by a good margin. Google remained top site overall and MCN VEVO reigned in the YouTube Partner Channels area.
Chromecast may be as cheap as chips to buy, but not every TV, cable, or other broadcast provider is on board, and many may never be. Amazon, Apple, Microsoft, Sony and Comcast have their own plans for distribution, and Chromecast probably isn't on any of their lists.
Price changes may be coming to Netflix, there could be a new Apple TV on the way soon, and a wireless 4K TV is being developed. Catch up on the latest news snippets from the world of online video, cable, technology, advertising, and marketing in the past few days.
A leaked report suggests that Microsoft struck a deal with gaming MCN Machinima to promote the Xbox on YouTube with the proviso that creators did not disclose details of any payments received. That potentially violates FTC rules for the companies involved.
2013 was a huge year for OTT (Over The Top) devices and content providers, but that's nothing compared to the growth of original content that Amazon, Hulu and Netflix are promising for 2014, alongside some exciting developments in OTT technology.
User-generated content delivers 26 times more views for Microsoft on YouTube than their own videos do. With the release of the Xbox One, fan uploads of the unboxing and set up of the console are a huge contributory factor to the brand's visibility online.
The IAB has released the final version of their Digital Video Rising Stars Style Guide and Technical Specifications. The guidelines are designed to standardise digital formats for brand advertising, including video ads.
Vine is finally coming to Microsoft's Windows phone almost 11 months after it was released on Android and iOS. It gets all the same features but also a couple of extras exclusive to this new roll out. Users will be able to use the Window's "lenses" to capture footage and they'll also be able to pin their Vine account to the home screen.
Maker Studios get a new chief content officer who comes fresh from heading up the video division at Yahoo, PS4 launch a killer unboxing video and an anti-YouTube video is going viral on YouTube. These stories and more from the day in online video from ReelSEO.
This was the week that Twitter and Comcast cuddled up together to bring us TV tweets, YouTube was voted the favourite youth brand, Philly deFranco launched yet another YouTube channel and the never ending saga of the Microsoft YouTube app rolled on.