metrics

A metric is a measure for quantitatively assessing, controlling or selecting a person, process, event, or institution, along with the procedures to carry out measurements and the procedures for the interpretation of the assessment in the light of previous or comparable assessments.
Metrics are usually specialized by the subject area, in which case they are valid only within a certain domain and cannot be directly benchmarked or interpreted outside it. This factor severely limits the applicability of metrics, for instance in comparing performance across domains. The prestige attached to them may be said to relate to a ‘quantifiability fallacy’, the erroneous belief that if a conclusion is reached by quantitative measurement, it must be vindicated, irrespective of what parameters or purpose the investigation is supposed to have.
In business, they are sometimes referred to as key performance indicators, such as overall equipment effectiveness, or key risk indicators. In the field of…

comScores New Metrics Mean Little for Video Marketers or Advertisers video metrics 360x240

comScore's New Metrics Mean Little for Video Marketers or Advertisers

comScore's plan to expand its cross-platform digital measurement service promises new metrics for advertising and mobile video based on content and audience. But without measuring engagement in these areas, how can the new features really help video marketers or advertisers?
Pepsi and Coke Fail to Make Top 10 Most Shared Super Bowl Brands super bowl 2014 coca cola pepsi 360x240

Pepsi and Coke Fail to Make Top 10 Most Shared Super Bowl Brands

Volkswagen top the list of the most shared Super Bowl ads of all time, ahead of Budweiser, Universal Pictures and Doritos. Soft drink giants Pepsi and Coca-Cola don't make the top ten, and now Pepsi are taking a different approach for the 2014 big game.
Leverage the Power of Video and Sell B2B with Vidyard and Salesforce vidyard salesforce 360x240

Leverage the Power of Video and Sell B2B with Vidyard and Salesforce

Video marketing platform Vidyard have teamed up with Salesforce to enable brands to leverage video content for the B2B market. Their new tool allows businesses to see who watched what, for how long and from which location. That's a lot of very useful data for any sales team.
VideoLC Brings Video A/B Testing to YouTube abtest youtube1 300x240

VideoLC Brings Video A/B Testing to YouTube

A/B Testing is a simple yet powerful way to measure how your online content is performing but it's been difficult to implement this for YouTube. However, a new tool to market does just that which means that creators can confirm what is working best for them in terms of optimization.
YouTube Set to Allow External Ad View Tracking via Nielsen, comScore YouGoo nielsen castle 360x240

YouTube Set to Allow External Ad View Tracking via Nielsen, comScore

From 2014, Nielsen, alongside comScore, will be tracking advertising views on YouTube videos. Why? Because buyers want access to the metrics that both of these companies can provide. But is Google serious about being transparent or do they just want the advertising revenue?
The Video Metrics That Matter. Hint: Its Not Views [Panel Discussion] tools metrics panel 360x240

The Video Metrics That Matter. Hint: It's Not Views [Panel Discussion]

The final panel of the ReelSEO Video Marketing Summit was "Video Metrics that Matter and Tools I Wish I’d Created." There are some really cool tools out there for brands to really interact with their community. That is, if they decide to do YouTube the right way.
Tips and Best Practices to Optimize Your Video Advertising Campaign [Video] video advertising opportunity session 360x240

Tips and Best Practices to Optimize Your Video Advertising Campaign [Video]

Our next-to-last panel at the ReelSEO Video Marketing Summit was "Best Practices to Optimize the Video Advertising Opportunity," and we had experts from TubeMogul, Google, Essence, and Mediasmith telling us all about the best practices when it comes to advertising in online video.
The 5 Best Benefits of Real Time Video Ad Buying real time 360x240

The 5 Best Benefits of Real-Time Video Ad Buying

The benefits of buying video ad space in real time are laid out. With real-time buying set to increase 57 percent by 2014, and will make up 25 percent of the entire online video spend, it's time to learn what exactly is attractive about programmatic real-time ad buying.
The Cure for Videos Suffering from Television Syndrome and Viralitis videomarketingfunnel 360x240

The Cure for Videos Suffering from Television Syndrome and Viralitis

Brands often suffer from "Television Syndrome" and "Viralitis" when it comes to creating video, expecting the things that work on TV to work on YouTube, or shooting for a viral video when "virality" is more for entertainment value than brand lift. So what's the cure?
3 Proven YouTube Best Practices to Drive More Views online video audience 360x240

3 Proven YouTube Best-Practices to Drive More Views

We talk to Rob Sandie at vidIQ about three simple practices that can help drive views. While good content is a great place to start, this is how you can position it to thrive. And there's all sorts of statistics to back it up. Boom.
YouTube Brings Us Stats For Nerds youtube nerd stats 360x240

YouTube Brings Us Stats For Nerds

Another week, another YouTube tweak. This time it's the removal of the 'stop download' feature on both Flash and HTML5 players and the introduction of 'Stats for Nerds' which gives you info on video speed, frames per second and resolution should you be in desperate need of it.
Three Key Reasons To Attend The Reel Video Marketing Summit

Three Key Reasons To Attend The Reel Video Marketing Summit

Who will you see at the Reel Video Marketing Summit, and why should you attend? Here's a good three reasons why, and like successful video itself, it all comes down to content. What kind of content will you be seeing at the Summit? Read on.