metrics

A metric is a measure for quantitatively assessing, controlling or selecting a person, process, event, or institution, along with the procedures to carry out measurements and the procedures for the interpretation of the assessment in the light of previous or comparable assessments.
Metrics are usually specialized by the subject area, in which case they are valid only within a certain domain and cannot be directly benchmarked or interpreted outside it. This factor severely limits the applicability of metrics, for instance in comparing performance across domains. The prestige attached to them may be said to relate to a ‘quantifiability fallacy’, the erroneous belief that if a conclusion is reached by quantitative measurement, it must be vindicated, irrespective of what parameters or purpose the investigation is supposed to have.
In business, they are sometimes referred to as key performance indicators, such as overall equipment effectiveness, or key risk indicators. In the field of…

March 2014 Online Video Rankings: 47 Billion Videos Watched In U.S. comscore online video metrix march 2014 360x240

March 2014 Online Video Rankings: 47 Billion Videos Watched In U.S.

comScore's Online Video Rankings are out for March 2014, and they confirm that 187 million Internet-connected Americans watched 46.6 billion online videos, including 28.7 billion video ads. VEVO, ZEFR, Maker and Disney were the top YouTube channels for unique viewers.
YouTube to Advertisers: Commit to Us and Well Guarantee the Views  youtube video advertising 360x240

YouTube to Advertisers: Commit to Us and We'll Guarantee the Views

With Yahoo rumored to be launching its own YouTube-like service in the coming months, a platform that could lure top talent away from YouTube with the promise of more ad revenue, Google is going to make a number of changes to the way it sell ads.
How Video is Changing the Way We Teach Children [Report] online video in education 2014 360x240

How Video is Changing the Way We Teach Children [Report]

Although video is a relatively new addition to the classroom, it is being adopted by many educational facilities not only as a teaching tool, but also as a medium for more effective communication. The way we teach children, and adults, in the U.S. is changing rapidly and video is a significant part of that change.
Stop Setting Unrealistic Goals for Your Video Marketing Campaign video marketing strategy goals 346x240

Stop Setting Unrealistic Goals for Your Video Marketing Campaign

Most companies have long-established ideas about how to set attainable goals for more traditional campaigns such as newsletters, event sponsorships and emails, but online video marketing campaigns are a fairly new addition to the toolkit and sometimes there are unrealistic expectations for this medium. Find out how to set more realistic goals.
Pixability Announces ÜberTube Event for YouTube Brand Marketing ubertube 360x186

Pixability Announces ÜberTube Event for YouTube Brand Marketing

Big Data software Pixability has announced the ÜberTube 2014 Brand Summit, which is timed to provide critical YouTube data and insight to brands making ad allocation decisions for both the TV Upfronts and Digital Newfronts. The event will provide an opportunity for digital marketing professionals to collaborate with their peers and learn how to leverage YouTube for maximum brand impact.
TrueView Video Ad Campaign Reports Coming to Google Analytics trueview google analytics 345x240

TrueView Video Ad Campaign Reports Coming to Google Analytics

Reporting on the ROI of YouTube video advertising is about to get a little easier for brands and marketers as Google is implementing a new 'Video Campaigns' report in Google Analytics for its TrueView advertising campaigns. Indirect traffic will also be taken into consideration when it comes to tracking conversions.
NCAA March Madness 2014 Wins Big With Streaming Video streaming fire b ball 360x240

NCAA March Madness 2014 Wins Big With Streaming Video

March Madness is burning up bandwidth as Turner Sports reports massive growth over last year for just three days. With Gators and Great Danes, Bearcats and Huskies battling it out, it's no wonder they are seeing such success. After all, they've hit upon the streaming video trifecta...read more to find out what it's all about!
Exploring the New World of YouTube with Generation C 2 search model 1 2 360x240

Exploring the New World of YouTube with Generation C

YouTube has altered the map of content, and social media marketing, and influencers, like Generation C, are right at the center of discovering new videos and sharing them with others. Marketers and brands need to understand the new model to be successful.
Video Content Marketing vs Static Content Marketing video content marketing1 360x240

Video Content Marketing vs Static Content Marketing

Content marketing is the buzzword of the moment but what's the big difference between static content marketing and video content marketing? Well, one is highly engaging and effective and gives you the ideal opportunity to reach your target audience. And the other is static.
IAB Refines Digital Video In Stream Ad Metric Definitions video ad metrics 360x240

IAB Refines Digital Video In-Stream Ad Metric Definitions

Since brands, agencies and marketers aren't digital video ad gurus the IAB figured they needed a set of documents to help them understand all that mumbo jumbo we video ad nerds were talking about. Today, they updated the Digital Video In-Stream Ad Metric Definitions and we cover the changes.
A Crash Course in Video Marketing: Make The Most of Your Campaign crash course 360x240

A Crash Course in Video Marketing: Make The Most of Your Campaign

In just about every marketing blog, we are told that we must incorporate short promotional videos within our digital marketing strategies. Meanwhile brands and businesses are often unsure how to optimize their marketing efforts with video content. Here's a crash course on how to promote your videos online.
Nearly All Agencies Want Online Video, 40% Want Hulu Inventory online video 360x240

Nearly All Agencies Want Online Video, 40% Want Hulu Inventory

STRATA recently reported that pretty much all ad agencies are interested in online video, but a good portion of them don't see the value, or are unsure of the value. So that means we have some work to do as an industry in terms of showing them some cold hard facts about the effectiveness of online video and advertising. So let's get moving!
TV like Metrics Hit Display Ads with Google/comScore Deal google comscore 360x240

TV-like Metrics Hit Display Ads with Google/comScore Deal

Google is caving in to pressure over its internal metrics and allowing comScore to integrate directly into another product. This time, it's DoubleClick getting some TV-like metrics as well as some brand lift surveys and measurement, all in real-time. This could ultimately allow for broad spectrum, cross-platform, cross-media programmatic buying thanks to comparable metrics in one interface.