metrics Articles

A metric is a measure for quantitatively assessing, controlling or selecting a person, process, event, or institution, along with the procedures to carry out measurements and the procedures for the interpretation of the assessment in the light of previous or comparable assessments.
Metrics are usually specialized by the subject area, in which case they are valid only within a certain domain and cannot be directly benchmarked or interpreted outside it. This factor severely limits the app...

Get Your Online Marketing Degree Next Week At 2011 OMS

Get Your Online Marketing Degree Next Week At 2011 OMS

It's that time once again to head into San Diego and check out what's new and exciting in the world of online marketing with the 2011 Online Marketing Summit. The speaker list reads like a who's who in online marketing. Heck, even I recognize some …

In-depth Review of ButoTV Video Platform: Interactivity Meets Simplicity

In depth Review of ButoTV Video Platform: Interactivity Meets Simplicity

Online video platforms (OVPs) are springing up all over the place. It's like the Dawn of Web 2.0 all over again and Buto.tv (prounounced boo-toe I think) is getting in on it as well (and have been for some time). However, they might be taking …

Brightcove 5 Enhancements Create More Robust and Efficient Platform

Brightcove 5 Enhancements Create More Robust and Efficient Platform

Brightcove put out the newest major release of their online video platform. As I've been immersed in several different OVPs of late I was looking forward to all of the new features that they've got going here and I'm going to try and get in, …

TubeMogul Finds That Most Viewers Never See Pre-Roll Video Ads

TubeMogul Finds That Most Viewers Never See Pre Roll Video Ads

TubeMogul does some fairly interesting research from time to time. This time they embarked on a journey of discovery in regards to how many unique visitors to a media company homepage will watch a pre-roll video ad. As we don't always go to broadcaster sites …

Kantar Videolytics – Track, Syndicate, Optimize – An In-depth Review

Kantar Videolytics   Track, Syndicate, Optimize   An In depth Review

Kantar Videolytics recently trotted out a long list of premier partners which included some of the major players in online video (Brightcove, Brightroll, Adap.tv, LiveRail, Tremor, ScanScout, you get the picture) for their new Videolytics (video analytics) offering. So what better reason to get on …

Post-Roll Video Ads More Engaging Than Pre-Roll Says HealthiNation

Post Roll Video Ads More Engaging Than Pre Roll Says HealthiNation

The digital health network HealthiNation has learned that viewers are actually more likely to finish watching an ad all the way if the ad is placed after the content. Completion rates for HealthiNation ads that run after a video have averaged 60%, twice as high as …

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