metrics Articles

A metric is a measure for quantitatively assessing, controlling or selecting a person, process, event, or institution, along with the procedures to carry out measurements and the procedures for the interpretation of the assessment in the light of previous or comparable assessments.
Metrics are usually specialized by the subject area, in which case they are valid only within a certain domain and cannot be directly benchmarked or interpreted outside it. This factor severely limits the app...

Relax, People, Bing Isn't Overtaking Google Anytime Soon

Relax, People, Bing Isnt Overtaking Google Anytime Soon

New data this week from Hitwise shows Bing on a pretty impressive upswing in the search engine market share race. And while that's definitely something worth pointing out and taking notice of, it's not really earth-shattering. It's definitely not a sign that Bing is about ...

Video Ad Spending to Increase 22% in 2011 says IAB Survey

Video Ad Spending to Increase 22% in 2011 says IAB Survey

The IAB (Interactive Advertising Bureau) recently released some survey results that they did at the end of 2010, An Inside Look at Demand Side Perceptions of Digital Video Advertising which was conducted, analyzed and prepared by Advertiser Perceptions. The survey hit up people who are ...

Choice is Basis for New Social Video Ad Seeding Network: Viewable Media

Choice is Basis for New Social Video Ad Seeding Network: Viewable Media

I am a proponent of choice. Give me a choice of something or another and I'm a happy camper. Give me a choice in which ad to watch and when? Well, I might actually tolerate sitting through the ads and not get up and run ...

Nielsen and comScore Row Over Patents

Nielsen and comScore Row Over Patents

Nielsen, who was previously sued by and then paid $15 million to Jupiter Media Metrix for patents regarding  the collection, analysis and reporting of information concerning computer activity is now suing comScore for pretty much the same thing. Uh oh, someone is angry over someone ...

Affected By Google's Recent Algorithm Change? Tell Them!

Affected By Googles Recent Algorithm Change? Tell Them!

Google made waves last week with a pretty major update to their algorithm. Perhaps you read about it? At least 12% of all search queries had their results affected by this update. The goal? To remove some of the so-called "content farms" from the top ...

Web Video + Social Media Together Drive The Most Brand Engagement

Web Video + Social Media Together Drive The Most Brand Engagement

We've been talking about the expansive eMarketer report, "7 Trends For Online Video Advertising Engagement," for most of this week, breaking down the first four trends they've outlined over two articles (part 1 & part 2). This is our third and final look, focusing on ...

How Targeted Online Video Advertising Impacts Audience Engagement

How Targeted Online Video Advertising Impacts Audience Engagement

We're back with Part 2 of our look at eMarketer's exhaustive study, "7 Trends For Video Advertising Engagement." In Part 1, we looked at the recent changes in how advertisers measure engagement as well as some of the reasons for those shifts, such as an ...

Video Ad Engagement Metrics Are Changing & Consumer Choice Is A Factor

Video Ad Engagement Metrics Are Changing & Consumer Choice Is A Factor

There's a new report out from eMarketer called "7 Trends for Video Advertising Engagement." It's a 23-page affair examining the ins and outs of video marketing engagement---how to engage viewers, how to measure engagement levels, and much more. It's exhaustive on the topic of online ...

Auto-Optimizing Video Ad Campaigns Gets a Hero in SpotXChange's Otto

Auto Optimizing Video Ad Campaigns Gets a Hero in SpotXChanges Otto

Like Otto von Bismarck, SpotXchange's Otto wants to rule the world. Well at least the world of online video ad campaigns and I don't know that Bismarck was bent ruling anything more than the German Empire. But hey, two dudes named Otto. Sure I could ...

Brightroll Earmarks $1 Million for Online Video Research

Brightroll Earmarks $1 Million for Online Video Research

Tod Sacerdoti just recently announced that Brightroll would bankroll $1 million for industry research. Oddly and independently, Mark and I were just talking about getting into the industry research business. I smell a plan percolating in my head. Until that becomes a fresh-brewed cup of ...

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