metrics Articles

A metric is a measure for quantitatively assessing, controlling or selecting a person, process, event, or institution, along with the procedures to carry out measurements and the procedures for the interpretation of the assessment in the light of previous or comparable assessments.
Metrics are usually specialized by the subject area, in which case they are valid only within a certain domain and cannot be directly benchmarked or interpreted outside it. This factor severely limits the app...

Unruly Unveils Top Vine Metrics and 100 Most Tweeted Vines

Unruly has come out with their "100 Most Tweeted Vines" list. 5 Vines are shared every second and are 4 times as likely to be shared than branded online videos. What this means is incredible opportunities for brands to take advantage of the 6-second platform.

The Video SEO War is Over … and YouTube Won!

When it comes to finding your videos on your own personal website in Google search, you're best off having a YouTube video embedded there, according to data discovered by Searchmetrics. This might shock you, but videos from pretty much any other source don't rank too well.

How YouTube TrueView Affects Brands and TV Advertising [Creator's Tip #86]

YouTube's TrueView ads are all the rage for advertisers and viewers, because they are skippable. And anyone who watches the ad chooses to do so. And also, brands can use TrueView to test market ads before they hit TV. The IAB recently conducted a study that shows you really should be doing digital and TV ads.

Native Video Ads Outperform Pre-Roll Ads [Study]

That pre-roll ad is not helping your brand, according to a new study by Sharethrough and Nielsen. Native ads, ads that conform to the publisher's page and seamlessly blend with the rest of the content and the overall look of the page.

Recognizing the Signal and the Noise in Online Video Rankings

What can Nate Silver's "The Signal and the Noise" teach us about online video metrics? While Silver's book doesn't talk about the subject specifically, we can use concepts lined out in the book to better separate the signal from the noise when it comes to the often confusing measurement of online video numbers.

Social Snap: The Sharpest Social Media Analytics Tool in the Shed

We interviewed Nan Dawkins, founder and CEO of Social Snap, a service that measures unique metrics such as True Twitter Network Size, Average Engagement per Facebook Post, and Blog Comment to Post Ratio as well as YouTube Total Post Likes.

Big TV Ad Buyers Still Not on Board with Online Video Advertising?

Tsk, tsk... Can you believe that almost 75% of major TV advertisers aren't using online video advertising yet? Well, what Kantar Media said was that nearly a quarter of the top brands are using it, but really, it means the same thing. Clearly, they have ...

What You Should Offer as a Buyer or Seller of Online Video Ads

SpotXchange has some pretty cool tech. Now, they're working on helping everyone get the most out of that technology by offering a series of informational articles in their Digital Video Survival Guide. The newest chapter, is all about Buy and Sell Sides, Roles and Responsibilities.

Video in Email Doubles CTR for Ragan Communications [Case Study]

Ragan Communications and Marketing Sherpa recently released a case study that looked at the effectiveness of their video email marketing campaign which had an interesting data point in it, the fact that the video emails had double the clickthrough rate as two other types of ...

The Rise of Long Form Video Demands New Advertising Strategies [Report]

In the Ooyala Q2 Global Video Index, we found out that Length, Size, Going to Completion Matter. Now, it's time to take a look at Q3 and see how things are shaking out. As you can tell from the title, long form online video content ...

TED Outlines Formulas for Winning Video Ad Campaigns in Ads Worth Spreading Report

For the third year, TED and YouTube will be looking for the top 10 global ad campaigns in the Ads Worth Spreading Initiative.  And while TED does a good job of finding and showing ads that truly hit the mark, they didn't stop there.  They ...

Weekly Online Video News Round Up - Autumn Begins Edition

I had to turn on the heat on Monday, wake up was 61 degrees in the house and that was enough to make me fire it up. It might not last as it seems like we might get some indian summer here. Tuesday could be ...

Pre-roll Video Ads Dominate, 15-Sec Ads Completed Most Often at YuMe

YuMe has put out their Q2 2012 Video Metrics report that shows a good deal of information about the video advertising that they served up for the quarter. They found that pre-rolls still dominated with massive percentages of all ads shown with other formats like ...

What Makes a Video Go Viral? 3 Unruly Tips for Social Video Success

Unruly Media announced the world's first social video lab last Wednesday and we were able to ask Dan Best, Unruly's Planning Director, some questions about it.  It's a lab that was created to turn the virality of a video from a question to a science, to give brands ...

Nielsen Says 163.5M Watched Online Video in May, I Say We Need Reporting Standardization

Nielsen has released their online video numbers for May 2012 (which directly compete with comScores but are like apples to oranges) in which they say just 163.5 million Americans watched online video. That's some 16.5 million below comScore's estimates (or actually quantified numbers, I'm not ...