metadata Articles

The term metadata is ambiguous, as it is used for two fundamentally different concepts (types). Although the expression “data about data” is often used, it does not apply to both in the same way. Structural metadata, the design and specification of data structures, cannot be about data, because at design time the application contains no data. In this case the correct description would be “data about the containers of data”. Descriptive metadata, on the other hand, is a...

YouTube Marketing Tips for Partners: Use Annotations and Playlists To Get More Views

YouTube Marketing Tips for Partners: Use Annotations and Playlists To Get More Views

YouTube knows that their future success lies in the success of their current users.  If they want to be profitable, they need all their users to do well and enjoy the experience—not just the viewers, but the advertisers and partners as well.  If YouTube video ...

Behind-the-Scenes With Coincident TV – Tying Content Together in Creative, Interactive Ways

Behind the Scenes With Coincident TV – Tying Content Together in Creative, Interactive Ways

Coincident TV, like Qoof, wants to make your video content more interactive. However, unlike Qoof who was aimed more at eRetailers, Coincident TV is aiming to bring more content into the video viewing experience and integrating other content as well. I did not get to ...

How To Optimize YouTube Videos - YouTube Optimization Tips

How To Optimize YouTube Videos   YouTube Optimization Tips

Last week I had the privilege of speaking, along with Lane Shackleton of YouTube, at the Dallas Fort Worth Search Marketing Association. The topic was YouTube - why YouTube, and how to market YouTube videos, optimize YouTube videos, and advertise video content on YouTube so ...

Kaltura's New Exchange Lets Developers Strut Their Stuff

ReelSEO's Grant Crowell interviews Kaltura CEO Ron Yekutiel at the National Association of Broadcasters conference in Las Vegas, to share about their new Exchange program connecting online video application providers to publishers.

11 Predictions for The Online Video Industry In 2010

Everyone is giving their predictions for the Internet marketing and online video space in 2010 and I thought I'd better jump on the bandwagon with my 2 cents...  Granted, I certainly have some more insightful predictions that I could provide but I figured it's New ...

EveryZing Moves To RAMP Focus On Content Optimization

Yesterday, EveryZing, a company that we have profiled in the past, has re-branded themselves as RAMP.com. They made a name for themselves by helping companies optimize their video content for search discovery through speech to text recognition technology and they are now moving beyond video

Search Engines Are Just Waiting for Your Video Content

Today I wanted to share an interview with media agency executive Robert Davis, Interactive Marketing Director/Leader of Interactive Video for Ogilvy Interactive.  Robert tells Andy Plesser of Beet.tv that they have seen a tremendous rise in traffic to video content coming from search engines, especially over the ...

On Video Cloud 9 - Video and Cloud-based Computing

Video can sometimes require a large amount of resources. So it's no wonder that with the ever-increasing popularity of cloud-based computing that someone realized it might be a good way to go with online video. This past week, FierceOnlineVideo published a good post that looks ...

Digitalsmiths Lets You Search Inside Video

Digitalsmiths claims to have a so-called 'skin detection algorithm' that will allow users of the video search engine to search for dialogue, nude scenes and more... How peculiar.

Vobile and YuMe Expand Agreement

YuMe, is said to be the largest video advertising network with over 500 premium video sites and 500 million monthly streams. That sounds pretty large to me and might very well be the largest. They've recently teamed up with Vobile who provides video content identification ...

↑ Top