metadata Articles

The term metadata is ambiguous, as it is used for two fundamentally different concepts (types). Although the expression “data about data” is often used, it does not apply to both in the same way. Structural metadata, the design and specification of data structures, cannot be about data, because at design time the application contains no data. In this case the correct description would be “data about the containers of data”. Descriptive metadata, on the other hand, is a...

Popcorn Framework Brings Interactive Video To The People’s Choice Awards

Popcorn Framework Brings Interactive Video To The Peoples Choice Awards

A few weeks ago, we discussed Mozilla's interactive video framework, Popcorn.js, an HTML5 application that will allow for content creators to provide context links and information to their videos.  It was test-driven with documentary films.  Now, with the support of content optimization company RAMP, and …

The Weekly Online Video News Round Up – Video + Social Edition

The Weekly Online Video News Round Up   Video + Social Edition

This week's round up of the online video news highlights includes a little extra dose of the social. Many video experts agree that social enhancements and integration could be the next great evolution for online video as a format. Of course, we also saved room …

The Role Of Metadata In Video SEO, Part 2: The YouTube Creator Playbook

The Role Of Metadata In Video SEO, Part 2: The YouTube Creator Playbook

In Part 1 of our coverage of the YouTube Creator Playbook's metadata section, we discussed the general overview of how titles, tags, and descriptions help people find your video through YouTube's search engine.  We also talked about how good metadata isn't the main way people …

The Weekly Online Video News Round Up – The Future Of Online Video Edition

The Weekly Online Video News Round Up   The Future Of Online Video Edition

There's a lot of speculation on the future of online video in this week's round up, on everything from cable to Hollywood to advertising to TV. We also recap all the rest of the week's biggest stories in the world of online video, including news …

The Role Of Metadata In Video SEO, Part 1: The YouTube Creator Playbook

The Role Of Metadata In Video SEO, Part 1: The YouTube Creator Playbook

One of the great mysteries among those who don't work inside Google headquarters is how a search engine decides who the cool kids are on the Internet.  The top few links you get from a search engine are also going to be the ones that …

How to Track Your Video With YouTube Insight Analytics: The YouTube Creator Playbook

How to Track Your Video With YouTube Insight Analytics: The YouTube Creator Playbook

In almost every section of YouTube Creator Playbook, they have provided a tip on using the audience tracking tool, YouTube Insight (YouTube Analytics).  Insight is YouTube's massive test audience, everyone who uses YouTube is represented in these statistics.  You can figure out the basic age of your …

5 Video SEO Tips to Help Elizabeth Warren Beat Scott Brown

5 Video SEO Tips to Help Elizabeth Warren Beat Scott Brown

I liked Grant Crowell's article, "5 Reasons the Latest Michele Bachmann Political YouTube Video Sucks!”  And I want to get on the bandwagon by providing five video SEO tips to help consumer advocate Elizabeth Warren beat US Senator Scott Brown in Massachusetts next year.

Adobe Edge: Animated Web Content With HTML5, CSS3 & JavaScript

Adobe Edge: Animated Web Content With HTML5, CSS3 & JavaScript

Adobe is all about Flash, or are they? While supporting their existing products, they are also taking on an approach to allow it [Flash] to co-exist with HTML5. Gaming, media and data-driven applications are all done in Flash already, so in HTML5 they want to …

PBS Picks RAMP for Expanded Video and Content Navigation

PBS Picks RAMP for Expanded Video and Content Navigation

PBS, the Public Broadcasting Service, just chose RAMP as its service of choice for video navigation and search. I hope RAMP gave them a good deal since public broadcasting is likely to lose much of its Federal Funding if certain members of the US Government …

Dear Google… I Love You BUT, You Could Do A Better Job With Video Search

Dear Google... I Love You BUT, You Could Do A Better Job With Video Search

Dear Google… I've had a crush on you since our very first encounter in 1998.  You mesmerized me with your quick and efficient search results.  It almost seemed like you were telepathic.  I would never have to go beyond the first page of search results …

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