metadata Articles

The term metadata is ambiguous, as it is used for two fundamentally different concepts (types). Although the expression “data about data” is often used, it does not apply to both in the same way. Structural metadata, the design and specification of data structures, cannot be about data, because at design time the application contains no data. In this case the correct description would be “data about the containers of data”. Descriptive metadata, on the other hand, is a...

How to Tag & Title Your Videos for Search: The New Media Minute Farewell Episode

How to Tag & Title Your Videos for Search: The New Media Minute Farewell Episode

This is the last and final farewell episode of the New Media Minute. Today's episode is focused on the age-old question for those involved with online video - what best practices can one follow to make sure videos are easily discoverable in search? I interviewed ...

Caption This! Bits On The Run Now Features Built-in Video Captioning

Caption This! Bits On The Run Now Features Built in Video Captioning

All hail the power of online video! Bits on the Run announced that video captioning is now built into its online video platform. That means even more accessibility for that all-important online video presence, if you so choose to use them. Bits on the Run ...

Rebel Brings Us Version 2 Of The YouTube Creator Playbook

Rebel Brings Us Version 2 Of The YouTube Creator Playbook

Over the weekend, a rebel sympathizer smuggled me a new copy of Version 2 of the YouTube Creator Playbook. To protect him/her from any repercussions, I won't disclose this rebel sympathizer's name, other than to say he/she works at a media company that bridges the ...

The YouTube Creator Playbook Index: ReelSEO's In-depth Review

The YouTube Creator Playbook Index: ReelSEOs In depth Review

The YouTube Creator Playbook is an awesome guide to follow when making your videos.  Covering every section of it was enlightening and maddening all at once.  The Playbook offers great information, and then forgets that not everyone can do some of the things they suggest ...

How To Optimize Your YouTube Channel Page--The YouTube Creator Playbook

How To Optimize Your YouTube Channel Page  The YouTube Creator Playbook

Your channel page on YouTube is where you can brand your videos through attractive packaging.  It creates an insular experience for your videos, one without all the distractions of suggested videos and that plain YouTube white background.  A channel page is invitation into your home ...

How To Create YouTube Playlists To Curate Content & Leverage Your Video Catalog

How To Create YouTube Playlists To Curate Content & Leverage Your Video Catalog

At the point where you have made a lot of videos, there is a point where organizing select videos into playlists becomes a great way to entice new viewers and fans alike to watch multiple entries in one sitting.  Playlists are another word for "Greatest ...

Did Latest Google Panda Update Really Improve YouTube Ranking?

Did Latest Google Panda Update Really Improve YouTube Ranking?

According to Searchmetrics, YouTube.com was the biggest winner of the recent Google Panda Update, dubbed Panda 2.5.  Supposedly, this means the "SEO visibility of the domain" improved 10% on Sept. 28, 2011. But, before you do anything, you might want to take a look at ...

Popcorn Framework Brings Interactive Video To The People's Choice Awards

Popcorn Framework Brings Interactive Video To The Peoples Choice Awards

A few weeks ago, we discussed Mozilla's interactive video framework, Popcorn.js, an HTML5 application that will allow for content creators to provide context links and information to their videos.  It was test-driven with documentary films.  Now, with the support of content optimization company RAMP, and ...

The Weekly Online Video News Round Up - Video + Social Edition

The Weekly Online Video News Round Up   Video + Social Edition

This week's round up of the online video news highlights includes a little extra dose of the social. Many video experts agree that social enhancements and integration could be the next great evolution for online video as a format. Of course, we also saved room ...

The Role Of Metadata In Video SEO, Part 2: The YouTube Creator Playbook

The Role Of Metadata In Video SEO, Part 2: The YouTube Creator Playbook

In Part 1 of our coverage of the YouTube Creator Playbook's metadata section, we discussed the general overview of how titles, tags, and descriptions help people find your video through YouTube's search engine.  We also talked about how good metadata isn't the main way people ...

↑ Top