metadata Articles

The term metadata is ambiguous, as it is used for two fundamentally different concepts (types). Although the expression “data about data” is often used, it does not apply to both in the same way. Structural metadata, the design and specification of data structures, cannot be about data, because at design time the application contains no data. In this case the correct description would be “data about the containers of data”. Descriptive metadata, on the other hand, is a...

Understanding The Life Of Video Metadata From Production To Publishing & Why It’s So Important

Understanding The Life Of Video Metadata From Production To Publishing & Why Its So Important

When we usually refer to "metadata" with regard to video, we're talking about all the textual information that accompanies a video and helps search engines better understand the content as well as helps users find a video on the internet.  As an example, in the …

Five Benefits of Integrating Video into Your Website’s CMS: Brightcove Bright Ideas

Five Benefits of Integrating Video into Your Websites CMS: Brightcove Bright Ideas

Many website owners struggle with handling video content as a standard part of their website content workflow. Brightcove, in their May Bright Ideas installment talks about the importance of doing just that and Jeff Whatcott talks with Shiri Friedman, Manager of Technology Partnerships at Brightcove. …

How to Optimize & Maximize Video Views Over Time: Analyzing the Highs and Lows

How to Optimize & Maximize Video Views Over Time: Analyzing the Highs and Lows

We've talked a lot about how to optimize views on your YouTube videos, and we went over a lot about what the YouTube Creator Playbook says about YouTube Analytics.  But maybe after you have a video that gets some good views, you start seeing a …

How to Tag & Title Your Videos for Search: The New Media Minute Farewell Episode

How to Tag & Title Your Videos for Search: The New Media Minute Farewell Episode

This is the last and final farewell episode of the New Media Minute. Today's episode is focused on the age-old question for those involved with online video – what best practices can one follow to make sure videos are easily discoverable in search? I interviewed …

Caption This! Bits On The Run Now Features Built-in Video Captioning

Caption This! Bits On The Run Now Features Built in Video Captioning

All hail the power of online video! Bits on the Run announced that video captioning is now built into its online video platform. That means even more accessibility for that all-important online video presence, if you so choose to use them. Bits on the Run …

Rebel Brings Us Version 2 Of The YouTube Creator Playbook

Rebel Brings Us Version 2 Of The YouTube Creator Playbook

Over the weekend, a rebel sympathizer smuggled me a new copy of Version 2 of the YouTube Creator Playbook. To protect him/her from any repercussions, I won't disclose this rebel sympathizer's name, other than to say he/she works at a media company that bridges the …

The YouTube Creator Playbook Index: ReelSEO’s In-depth Review

The YouTube Creator Playbook Index: ReelSEOs In depth Review

The YouTube Creator Playbook is an awesome guide to follow when making your videos.  Covering every section of it was enlightening and maddening all at once.  The Playbook offers great information, and then forgets that not everyone can do some of the things they suggest …

How To Optimize Your YouTube Channel Page–The YouTube Creator Playbook

How To Optimize Your YouTube Channel Page  The YouTube Creator Playbook

Your channel page on YouTube is where you can brand your videos through attractive packaging.  It creates an insular experience for your videos, one without all the distractions of suggested videos and that plain YouTube white background.  A channel page is invitation into your home …

How To Create YouTube Playlists To Curate Content & Leverage Your Video Catalog

How To Create YouTube Playlists To Curate Content & Leverage Your Video Catalog

At the point where you have made a lot of videos, there is a point where organizing select videos into playlists becomes a great way to entice new viewers and fans alike to watch multiple entries in one sitting.  Playlists are another word for "Greatest …

Did Latest Google Panda Update Really Improve YouTube Ranking?

Did Latest Google Panda Update Really Improve YouTube Ranking?

According to Searchmetrics, YouTube.com was the biggest winner of the recent Google Panda Update, dubbed Panda 2.5.  Supposedly, this means the "SEO visibility of the domain" improved 10% on Sept. 28, 2011. But, before you do anything, you might want to take a look at …

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