metadata Articles

The term metadata is ambiguous, as it is used for two fundamentally different concepts (types). Although the expression “data about data” is often used, it does not apply to both in the same way. Structural metadata, the design and specification of data structures, cannot be about data, because at design time the application contains no data. In this case the correct description would be “data about the containers of data”. Descriptive metadata, on the other hand, is a...

A Look at How Recommendation Systems Drive Online Video Discovery

A Look at How Recommendation Systems Drive Online Video Discovery

In a recent whitepaper, Ooyala broke down how consumers connect with video and how you can use recommendation engines to help drive that discovery. I thought I would break into the paper a bit just to look a those ways since it's interesting.

Teacher’s Extra Credit – 10 Steps to Create Your Educational Channel on YouTube : The EDU Playbook

Teachers Extra Credit   10 Steps to Create Your Educational Channel on YouTube : The EDU Playbook

YouTube recently released a new playbook, the YouTube EDU Playbook Guide.  They are beginning to narrow down their playbooks into more specific areas.  The last one was for brands, and it was a sort of mini-Creator Playbook.  All playbooks are going to take pages from …

The YouTube Advertiser Playbook Index and Overview

The YouTube Advertiser Playbook Index and Overview

We just finished our coverage of the YouTube Advertiser Playbook, which shares a lot of things in common with the YouTube Creator Playbook, but it's geared more towards brands and small businesses.  Both playbooks contain extremely valuable information, and it was our pleasure to break …

How to Increase Video Views & Maximize Distribution via Integrated Media Channel Promotion

How to Increase Video Views & Maximize Distribution via Integrated Media Channel Promotion

We've probably discussed virtually every way you can promote your video through our coverage of the YouTube Creator Playbook and the YouTube Advertiser Playbook.  But it's nice to have a list of the types of media channels you can use and break those down into …

HTML5 Video SEO to Get Easier with Track Element Standard (WebVTT)

HTML5 Video SEO to Get Easier with Track Element Standard (WebVTT)

The track element has a lot of uses but for the ReelSEO audience, I think one of the best will be the ability to attach a ton of metadata to those HTML5 videos that we're all starting to publish. Sure, it is meant for other …

7 Tricks to Optimize Your Video’s Title for Search & Social [Creator's Tip #46]

7 Tricks to Optimize Your Videos Title for Search & Social [Creators Tip #46]

When you think about your title, you have to realize that it’s the first thing the viewer sees when evaluating whether or not to watch your video–whether that's from a search result, or via your social network.  It’s important that a title works well for …

Channel Discovery and Design for Brands: The YouTube Advertiser Playbook – Part 5

Channel Discovery and Design for Brands: The YouTube Advertiser Playbook   Part 5

The Advertiser Playbook isn't much different from the Creator Playbook as it gets into this section, but for brands, it might be more important to have a nice channel layout that attracts the eye.  For those of you who'd like to take a look back …

Google Builds Artificial Brain with Feline Recognition Algorithm… Who’s Laughing Meow

Google Builds Artificial Brain with Feline Recognition Algorithm... Whos Laughing Meow

Awhile back, we talked about the kinds of metadata, we talked about why it's so important to write good metadata, and all that discussion coincided with our coverage of the metadata section of the YouTube Advertiser Playbook.  The big reason why it's important to properly classify …

How to Optimize Metadata for Your YouTube Business Video Ad – The YouTube Advertiser Playbook: Part 4

How to Optimize Metadata for Your YouTube Business Video Ad   The YouTube Advertiser Playbook: Part 4

The first section of the YouTube Advertiser Playbook goes over all the basics of producing your video, from pre-to-post production.  In the next section, "Managing Your Videos," YouTube discusses optimizing metadata, channel design, and social involvement.  Much of this is covered in the YouTube Creator Playbook as …

What Are The Types of Metadata Online Video Creators Can Use?

What Are The Types of Metadata Online Video Creators Can Use?

During my research of metadata, I have run across some interesting discussions about it.  The basic definition of metadata is "stuff that describes the thing," but not all metadata is the same.  Metadata can be created by those who make the video, or generated by …

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