The term metadata is ambiguous, as it is used for two fundamentally different concepts (types). Although the expression “data about data” is often used, it does not apply to both in the same way. Structural metadata, the design and specification of data structures, cannot be about data, because at design time the application contains no data. In this case the correct description would be “data about the containers of data”. Descriptive metadata, on the other hand, is a...
Over the weekend, a rebel sympathizer smuggled me a new copy of Version 2 of the YouTube Creator Playbook. To protect him/her from any repercussions, I won't disclose this rebel sympathizer's name, other than to say he/she works at a media company that bridges the ...
The YouTube Creator Playbook is an awesome guide to follow when making your videos. Covering every section of it was enlightening and maddening all at once. The Playbook offers great information, and then forgets that not everyone can do some of the things they suggest ...
Your channel page on YouTube is where you can brand your videos through attractive packaging. It creates an insular experience for your videos, one without all the distractions of suggested videos and that plain YouTube white background. A channel page is invitation into your home ...
At the point where you have made a lot of videos, there is a point where organizing select videos into playlists becomes a great way to entice new viewers and fans alike to watch multiple entries in one sitting. Playlists are another word for "Greatest ...
According to Searchmetrics, YouTube.com was the biggest winner of the recent Google Panda Update, dubbed Panda 2.5. Supposedly, this means the "SEO visibility of the domain" improved 10% on Sept. 28, 2011. But, before you do anything, you might want to take a look at ...
A few weeks ago, we discussed Mozilla's interactive video framework, Popcorn.js, an HTML5 application that will allow for content creators to provide context links and information to their videos. It was test-driven with documentary films. Now, with the support of content optimization company RAMP, and ...
This week's round up of the online video news highlights includes a little extra dose of the social. Many video experts agree that social enhancements and integration could be the next great evolution for online video as a format. Of course, we also saved room ...
In Part 1 of our coverage of the YouTube Creator Playbook's metadata section, we discussed the general overview of how titles, tags, and descriptions help people find your video through YouTube's search engine. We also talked about how good metadata isn't the main way people ...
There's a lot of speculation on the future of online video in this week's round up, on everything from cable to Hollywood to advertising to TV. We also recap all the rest of the week's biggest stories in the world of online video, including news ...
One of the great mysteries among those who don't work inside Google headquarters is how a search engine decides who the cool kids are on the Internet. The top few links you get from a search engine are also going to be the ones that ...
In almost every section of YouTube Creator Playbook, they have provided a tip on using the audience tracking tool, YouTube Insight (YouTube Analytics). Insight is YouTube's massive test audience, everyone who uses YouTube is represented in these statistics. You can figure out the basic age of your ...
I liked Grant Crowell's article, "5 Reasons the Latest Michele Bachmann Political YouTube Video Sucks!” And I want to get on the bandwagon by providing five video SEO tips to help consumer advocate Elizabeth Warren beat US Senator Scott Brown in Massachusetts next year.
Adobe is all about Flash, or are they? While supporting their existing products, they are also taking on an approach to allow it [Flash] to co-exist with HTML5. Gaming, media and data-driven applications are all done in Flash already, so in HTML5 they want to ...
PBS, the Public Broadcasting Service, just chose RAMP as its service of choice for video navigation and search. I hope RAMP gave them a good deal since public broadcasting is likely to lose much of its Federal Funding if certain members of the US Government ...
Dear Google... I've had a crush on you since our very first encounter in 1998. You mesmerized me with your quick and efficient search results. It almost seemed like you were telepathic. I would never have to go beyond the first page of search results ...
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