The term metadata is ambiguous, as it is used for two fundamentally different concepts (types). Although the expression “data about data” is often used, it does not apply to both in the same way. Structural metadata, the design and specification of data structures, cannot be about data, because at design time the application contains no data. In this case the correct description would be “data about the containers of data”. Descriptive metadata, on the other hand, is a...
In a recent whitepaper, Ooyala broke down how consumers connect with video and how you can use recommendation engines to help drive that discovery. I thought I would break into the paper a bit just to look a those ways since it's interesting.
YouTube recently released a new playbook, the YouTube EDU Playbook Guide. They are beginning to narrow down their playbooks into more specific areas. The last one was for brands, and it was a sort of mini-Creator Playbook. All playbooks are going to take pages from ...
We just finished our coverage of the YouTube Advertiser Playbook, which shares a lot of things in common with the YouTube Creator Playbook, but it's geared more towards brands and small businesses. Both playbooks contain extremely valuable information, and it was our pleasure to break ...
We've probably discussed virtually every way you can promote your video through our coverage of the YouTube Creator Playbook and the YouTube Advertiser Playbook. But it's nice to have a list of the types of media channels you can use and break those down into ...
The track element has a lot of uses but for the ReelSEO audience, I think one of the best will be the ability to attach a ton of metadata to those HTML5 videos that we're all starting to publish. Sure, it is meant for other ...
When you think about your title, you have to realize that it’s the first thing the viewer sees when evaluating whether or not to watch your video--whether that's from a search result, or via your social network. It’s important that a title works well for ...
The Advertiser Playbook isn't much different from the Creator Playbook as it gets into this section, but for brands, it might be more important to have a nice channel layout that attracts the eye. For those of you who'd like to take a look back ...
Awhile back, we talked about the kinds of metadata, we talked about why it's so important to write good metadata, and all that discussion coincided with our coverage of the metadata section of the YouTube Advertiser Playbook. The big reason why it's important to properly classify ...
The first section of the YouTube Advertiser Playbook goes over all the basics of producing your video, from pre-to-post production. In the next section, "Managing Your Videos," YouTube discusses optimizing metadata, channel design, and social involvement. Much of this is covered in the YouTube Creator Playbook as ...
During my research of metadata, I have run across some interesting discussions about it. The basic definition of metadata is "stuff that describes the thing," but not all metadata is the same. Metadata can be created by those who make the video, or generated by ...
When we usually refer to "metadata" with regard to video, we're talking about all the textual information that accompanies a video and helps search engines better understand the content as well as helps users find a video on the internet. As an example, in the ...
Many website owners struggle with handling video content as a standard part of their website content workflow. Brightcove, in their May Bright Ideas installment talks about the importance of doing just that and Jeff Whatcott talks with Shiri Friedman, Manager of Technology Partnerships at Brightcove. ...
We've talked a lot about how to optimize views on your YouTube videos, and we went over a lot about what the YouTube Creator Playbook says about YouTube Analytics. But maybe after you have a video that gets some good views, you start seeing a ...
This is the last and final farewell episode of the New Media Minute. Today's episode is focused on the age-old question for those involved with online video - what best practices can one follow to make sure videos are easily discoverable in search? I interviewed ...
All hail the power of online video! Bits on the Run announced that video captioning is now built into its online video platform. That means even more accessibility for that all-important online video presence, if you so choose to use them. Bits on the Run ...
List of Video Search Engines and Video Search Web Sites
Places To Find High Definition (HD) Videos Online
List of Video Sharing Web Sites and Destination Sites Like YouTube - Share Your Videos
What Is This 144p Stuff, YouTube?
Why Adobe Really Dropped Their Mobile Flash Support
You Can Now Create Your Own Dailymotion Mobile Apps: Your Channel On the Go
Quick Tip: How To Get YouTube Thumbnail Images
How Much Money Do YouTube Partners Make? We Might Be Able To Do The Math
Pepsi Shows Us The Wrong Way To Fake A Viral Video
How To Watch Banned or Blocked Youtube Videos
