Topic - Online Video & meta tags
Google Confirms Meta Keyword Tag is Ignored for Ranking
This may be more straight-SEO news than particularly geared at video, but if you host your own videos or are aiming to rank pages where you’ve embedded a non-hosted video… this will impact your efforts.
A Video SEO Case Study: Common Craft
Common Craft is a company specializing in creating “explanation” videos. Most of their videos are pitched as an explanation of something “in plain English,” and include simple-but-cute hand drawn cartoons alongside a charming narration. Their website tag line reads: “Our product is explanation.”
Never heard of them? I think they’re probably doing more right than most video producers I’ve come across…
Video + SEO = Best Practices for Video & E-Commerce
Last week, I had the honor of speaking at the first annual Liveclicker Video Commerce Summit in Seattle, WA. I was asked to discuss and present video search engine optimization and to help educate the audience on best practices for publishing online video in a search engine friendly manner. The title, was Video + SEO – Not Smoke and Mirrors, Just Best Practices for E-commerce Video Publishing. With that in mind, there are slides that are specifically geared towards e-commerce but the concepts and tactics apply across the board for publishing online video.
Video SEO “Posers” Piss Me Off!
Online video has become incredibility opportunistic for many new businesses to enter the space, with more people claiming to be “experts” in Video SEO. But can anyone just say they’re a video SEO specialist? What level of “expertise” is needed to distinguish ones self from those just claiming to be and exploiting our industry at the expense of real, committed experts as well as potential customers?
poser |ˈpōzər|, noun – a person who acts in an affected manner in order to impress others.
Definition of a “Video SEO poseur” – someone who feigns expertise in online video marketing and search engine optimization.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Google Claims No Bias for YouTube in Search Results – Do You Believe It?
ReelSEO earlier covered prominent search marketers’ growing concern over what they perceive as Google’s strong bias for YouTube in its universal search results.
I recently posed that question to Google’s CPG Industry Director, Kevin Kells, and ad tech’s keynote speaker.
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.
Video Search Engine Optimization – SEM Déjà Vu
The following post was written by our guest, Jamie Sterling. Jamie is a contributer to SearchEngineOptimization.com and recently started a video series dedicated to online video and search. Jamie is also a marketing coordinator at Impaqt, a well-known search engine marketing firm.
Video search optimization is fascinating. Why? Because it allows search marketers to relive the early days of search engine optimization (SEO). And, because Video SEO presents a unique challenge for search engines, who must address the problem of indexing rich media content which resides on most Web sites today and is not very search engine spider-friendly.
Video Search Monitoring & Clipping Service
Video Monitoring and Video Clipping Service
New Video Monitoring Service Automatically Searches Consumer Video Sharing Sites Each Day for Video Clips about Companies or Brands; Free Trial Offered
