MediaPost Articles

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Online Video Ads Vs Search Ads – The Fight of The Decade

Search ads have been the champions of online ad spending for some time. Thanks to Google not only having the majority share of the search market, but also a major tie-in with Adwords and Adsense. But video ad spending is increasing rapidly. So one day …

YouTube Has Begun Testing “Skippable” Pre-roll Ads On Videos

YouTube has begun testing "skippable" ads on videos.  But before you get offended as an advertiser ("What?!  They're letting people skip my ads?”) or get excited as a user ("Hooray!  They're going to let me skip ads!”), you should probably know that this is research …

Video Vs Social Media, OR Why I Don’t Trust The Pew Study

You know, if I'm not careful, I'm going to rapidly turn into The Blogger Who Only Talks About Nalts.  Of course, if he'd stop writing so many insightful articles related to the online video space, then maybe I'd be forced to go out and find …

2009 Online Video Backlash? I Doubt It!

Some sites have been predicting that 2009 may be the bubble busting time for online video. Like the dot com era that came crashing to a halt they believe that online video too will burst and collapse in upon itself. Personally, I call bullshit.

Online Video Is Key To Automotive Industry Recovery?

If you're to believe recent statistics into an automotive recovery then you might believe that social media and networking are going to help. Or you might believe that billions of taxpayers dollars are actually driving any potential recovery for the US automakers. Your choice really. …

Online Video is the Fastest Growing Media Ever?

Online Video is the Fastest Growing Media Ever?

Oh ho hoo! Comic book guy from the Simpsons would be so proud of that statement.  He would most likely smirk and say Fastest. Media. Ever. (Maybe I need a rant warning here) Well apparently Trendstream has taken a page from his comic book collection …

Videos – OMMA 2007 Video Conference

These videos are all from MediaPost's Brightcove video channel and are of the 2007 OMMA Video Conference, held on Nov. 14th in Hollywood, California.  While I was unable to attend the conference, a collegue of mine did attend and said that the information covered was very …

MediaPost Launches Video Sharing and Social Networking

I just received the following email from Media Post announcing their new social networking platform which is powered by conVerdge. In it, you can see that it mentions the ability to share videos… "Dear Mark, We've just finished migrating MediaPost.com to a new social networking …

Pre-Roll Video Advertising Pricing Facts and Perceptions

I came across the following excellent post by Tod Sacerdoti on MediaPost's Video Insider Column. Tod is the CEO and Founder of Brightroll.com which powers video advertising aggregation. This is a great post and goes through great detail to explain the concerns that many ad …

Top 15 Feeds for Online Video News and Marketing

Here they are, in no particular order: (well, maybe ;-)) Reel SEO http://feeds.feedburner.com/videoseo Beet.TV http://feeds.feedburner.com/BeetTV PaulNilsen Media Post Video Insider http://blogs.mediapost.com/video_insider/?feed=rss2 Inside Online Video http://www.insideonlinevideo.com/?feed=rss2 VideoVoo http://videovoo.com/feed/ LostRemote.com http://feeds.feedburner.com/LostRemote NewTeeVee http://newteevee.com/feed/ Online Video Watch http://www.onlinevideowatch.com/feed/ The Business Of Online Video http://blog.streamingmedia.com/the_business_of_online_vi/atom.xml Tremor Media Blog http://blog.tremormedia.com/?feed=rss2 …

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