MediaPost Articles

The Weekly Online Video News Round Up

Every week, we try to cover the most interesting, most important, and most newsworthy stories in the world of online video. But there are limitations to our abilities; we are only human after all. So naturally, we don't have the time or resources to cover ...

What Makes for Social Video and Do Creative Agencies Get It?

What do companies mean exactly when they say they do "social video?" Is it just about creating a video that's creative and entertaining, and placing your video on social networks? Or do you need to be doing a lot more? I explore some of the ...

The Weekly Online Video News Reel: The Lethargic Edition

I have to admit that I'm tired. Sure, we all get tired, even superheroes. So let's make this short and sweet, yet still super, right?! Sometimes there just aren't enough of us to go round here at ReelSEO and things slip through the cracks. Today ...

Weekly Web Video Industry Newsreel - The PTCESD Edition

So it's been a couple weeks since I had a news round up. Mostly due to bring out at CES, then traveling back to Europe, then being completely wiped out by illness for over a week. Hence the Post traumatic CES Disorder edition of the ...

Digital Media Is Trouncing Traditional Media Among Generation Y Consumers

MediaPost writes today, summarizing a study from L2, that Generation Y is more prone to connect to brands digitally than any previous generation before it.  And while that may not be a surprise--gee, young people are more into social and digital media than older people, ...

The Sunday News Reel - External Edition - Week of 19-26 Sept, 2010

I've gone further this week and split the Sunday News Reel into two pieces. This External Edition will focus on news out in the world that we didn't write about here at ReelSEO. We'll probably never catch everything, so if we miss something, drop us ...

The Sunday News Reel - The Week in Review 12-18 Sept. 2010

We know, you're all busy and don't have time to catch everything that was important this week. So we are going to bring you a weekly news round up. Of course being ReelSEO we have to put a Reel in the title. I thought up ...

Online Video Ads Vs Search Ads - The Fight of The Decade

Search ads have been the champions of online ad spending for some time. Thanks to Google not only having the majority share of the search market, but also a major tie-in with Adwords and Adsense. But video ad spending is increasing rapidly. So one day ...

YouTube Has Begun Testing "Skippable" Pre-roll Ads On Videos

YouTube has begun testing "skippable" ads on videos.  But before you get offended as an advertiser ("What?!  They're letting people skip my ads?”) or get excited as a user ("Hooray!  They're going to let me skip ads!”), you should probably know that this is research ...

Video Vs Social Media, OR Why I Don’t Trust The Pew Study

You know, if I'm not careful, I'm going to rapidly turn into The Blogger Who Only Talks About Nalts.  Of course, if he'd stop writing so many insightful articles related to the online video space, then maybe I'd be forced to go out and find ...

2009 Online Video Backlash? I Doubt It!

Some sites have been predicting that 2009 may be the bubble busting time for online video. Like the dot com era that came crashing to a halt they believe that online video too will burst and collapse in upon itself. Personally, I call bullshit.

Online Video Is Key To Automotive Industry Recovery?

If you're to believe recent statistics into an automotive recovery then you might believe that social media and networking are going to help. Or you might believe that billions of taxpayers dollars are actually driving any potential recovery for the US automakers. Your choice really. ...

Online Video is the Fastest Growing Media Ever?

Oh ho hoo! Comic book guy from the Simpsons would be so proud of that statement.  He would most likely smirk and say Fastest. Media. Ever. (Maybe I need a rant warning here) Well apparently Trendstream has taken a page from his comic book collection ...

Videos - OMMA 2007 Video Conference

These videos are all from MediaPost's Brightcove video channel and are of the 2007 OMMA Video Conference, held on Nov. 14th in Hollywood, California.  While I was unable to attend the conference, a collegue of mine did attend and said that the information covered was very ...

MediaPost Launches Video Sharing and Social Networking

I just received the following email from Media Post announcing their new social networking platform which is powered by conVerdge. In it, you can see that it mentions the ability to share videos... "Dear Mark, We've just finished migrating MediaPost.com to a new social networking ...