Topic - Online Video & media
YouTube Direct Connects Users and Media Organizations
We all have video cameras or video-capable mobile phones and that means new ways to see what’s happening in the world. Not only for you but for others as well. We get a eyewitness views of the events as they unfold and now, we can do it through YouTube.
Watch The New Media Minute on ReelSEO – Yipee
Good news readers…. ReelSEO is excited to announce that we are now a distribution partner for Daisy Whitney’s New Media Minute show.
Several Million in Ad Dollars to Hulu
Reports are saying that Publicis has shifted several million dollars of ad spend to Hulu from other places though we’re not sure where those places exactly are or do we?
Video Delivery Network – Sorenson 360 (Part 2)
A few weeks back, I had the pleasure of speaking with Eric Quanstrom, VP of Marketing for Sorenson Media about their online video delivery network, Sorenson 360. In part 1 of my interview, I asked Eric about what their company believes are the essentials for any business to have in mind when selecting a video publishing and delivery solutions provider. In this 2nd part of my interview, I follow up with questions about the actual features and pricing plans of their new video delivery network.
Comcast Says Hulu Ads Confuse Women, Aims to Target Demographic
Is this the online TV version of mud slinging? By saying someting, for example, that Hulu ads (during the Super Bowl) were intimidating and confusing to women, make it true? Certainly not and I believe that Comcast has done better to alienate the demographic than Hulu ever has.
Online Video and Brand Guidelines – Challenges and Tips
In this podcast episode, I discuss my experiences with companies’ brand standards policies, and how video marketers can understand and follow them (as well as protect themselves) when producing, publishing and promoting video online for business.
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The Xspot – Local TV & Online Video Ad Convergence
Even though some consumers may be turning to the Internet more and more to watch television, TV is not going away anytime soon. For me, I need it to fall asleep 
Likewise, local television ad spending is not going away anytime soon either. Advertisers are familiar with the medium, have existing creative assets, and like the brand building power that it provides.
However, television advertising lacks interactivity and measurability and this is where extension into online video advertising naturally comes in to play. I think the opportunity that exists to build this bridge between local TV advertising and Internet advertising is an obvious one, and so do our friends at Mixpo.
The M&M Show – Mediaite and Magnify Do Video Together
Magnify.net is a white label video platform, and they’re growing. Pulling in big names like The Weather Channel, Bicycling and New York Magazine has shown they certainly have something to offer. Now, they’ve scored another hit.
Online Video Ad Budgets to Increase 50% in Next 12 Months?
Online Video Ad budgets are set to explode according to new research and expand more than 50% over the next 12 months. The research, conducted by Web TV Enterprise, surveyed media buyers (presumably in the UK where the company is). Around 97% booking pre-roll ad campaigns now said they would be continuing at their present levels or increasing their spend.
Microsoft wants You to use Their Stuff to Stream HD
We all know that Flash rules the roost when it comes to online video. We also know that HTML 5 could put a serious dent in that dominance. Now Microsoft is trying to do the same but in the HD streaming category with their upcoming IIS and Silverlight.
Sony Wants to Take your PC Video Away and Replace it with a Bravia
Well, they’re not going to give you a BRAVIA they’re going to give Europeans the ability to watch downloadable content on their BRAVIA TVs without needing a PC any longer. The new series of BRAVIA TVs, Blu-Ray players and home cinema systems will feature BRAVIA Internet Video.
Simultaneous iPhone, Web and TV Live Video? Wowza!
Telestream and Wowza have shined light on a deal between them that will offer live video production and universal streaming to the iPhone, Web and TV. That is something to say Wowza! about!
