Twitter hires a serious ex-YouTuber to beef up, and monetize, its video offering, Netflix is helping the UK government track inflation, and TWC is being sued by the city of Los Angeles. More on these and other stories of the week, from ReelSEO.
Disney is reported to be in talks to acquire Maker Studios, in a bid to acquire one of the biggest, and most successful YouTube networks around. The deal is rumored to be worth around $500 million and could be a major coup for Disney.
It’s been less than four months since Machinima trimmed 10% of its workforce, but today it announced that another 42 staff are to go. The video-gaming MCN will now outsource its ad sales to YouTube, making it more reliant on Google for ad revenue than it would probably like.
A group of YouTube MCNs and other digital video companies have got together and founded GOVA – the Global Online Video Association. Its goals include working to set industry standards, support those with investments in original digital content and work toward better monetization and wider utilization of that content for advertising and marketing.
Many individual YouTubers have successfully raised six figures from their fans, and now crowdfunding is emerging as the model with the most potential to generate new, sustainable revenue streams for MCN’s and their own content creators.
BlackboxTV has carved out a very unique niche on YouTube with its horror and sci-fi content. It’s now got a major horror movie in the works, and BlackboxTV founder Tony Valenzuela is our special guest on this week’s “Behind the Reel”.
YouTube Analytics already gives you many ways to slice and dice your video metrics but their new Group Analytics feature further segments that data based on video content, campaigns or any other criteria you chose. MCNs can also separate each channel for further insight.
Fullscreen is rolling out a upgrade to their creator platform which gives their YouTube channel partners access to a new range of benefits and apps. The new ‘Sign In with Fullscreen’ service includes tools to assist with captions, music, crowdfunding and merchandise.
YouTube are stepping in as the third party between content partners and multi channel networks during a dispute. They have launched a featured which allows partners to begin the process of being released from their contracts. MCNs are also being told to be more transparent in what they are offering.
Google have promised that more people will be able to get their hands on Google Glass, as long as they can get someone with a pair to invite them. This and other news from the world of online video, cable and marketing.