Following Disney's $500m bid to acquire Maker Studios, Relativity Media has thrown its hat into the ring with a deal worth twice the amount. But if there is any bubble about to burst related to YouTube, surely it’s the network/MCN bubble so why all the interest?
When the British Red Cross wanted to reach as many teenagers as possible to teach them the benefits of learning first aid, they knew they had to create a campaign that would engage them from the start. So it reached out to some top UK YouTube creators to help. The results were very encouraging.
YouTube has been an online marketer and video creators dream come true. But it's time that you move past that and stop coughing up control and revenue when you could be doing so much more with your online video campaigns. JWPlayer's new whitepaper talks all about optimizing your YouTube channel as the spear in your online video marketing thrust that will bring more and more users to your own sites where you have control and more revenue to your pocket, where you want it.
In the battle for attention, YouTube is winning. Even traditional media companies are investing big, with the goal being to have a more direct line into the lives of younger audiences. Brands are figuring out how to leverage YouTube as well. A big part of that has been in brand integration deals
The acquisitions and consolidations keep on coming for YouTube Multi-Channel Networks as AwesomenessTV snaps up Big Frame for $15 million in cash. This should give the combined companies around 80 million subscribers and close to a billion views a month.
After a week of rumors, Disney has just confirmed that it is acquiring YouTube MCN heavyweight Maker Studios in a deal worth an initial $500 million but possibly up to $950 million in the long run.
Twitter hires a serious ex-YouTuber to beef up, and monetize, its video offering, Netflix is helping the UK government track inflation, and TWC is being sued by the city of Los Angeles. More on these and other stories of the week, from ReelSEO.
Disney is reported to be in talks to acquire Maker Studios, in a bid to acquire one of the biggest, and most successful YouTube networks around. The deal is rumored to be worth around $500 million and could be a major coup for Disney.
It's been less than four months since Machinima trimmed 10% of its workforce, but today it announced that another 42 staff are to go. The video-gaming MCN will now outsource its ad sales to YouTube, making it more reliant on Google for ad revenue than it would probably like.
A group of YouTube MCNs and other digital video companies have got together and founded GOVA - the Global Online Video Association. Its goals include working to set industry standards, support those with investments in original digital content and work toward better monetization and wider utilization of that content for advertising and marketing.