Matt Cutts Articles

Matt Cutts works for the Search Quality group in Google, specializing in search engine optimization issues. In an interview with USA Today in June 2008, Cutts provided advice on how to optimize search results on Google.
Cutts started his career in search when working on his Ph.D. at the University of North Carolina at Chapel Hill. According to quotation in a personal interview with an operator of another website, Matt got his Bachelor’s degree at the University of Kentucky and Mas...

Google Indexing JavaScript Comments From Facebook, Disqus, & More

Google Indexing JavaScript Comments From Facebook, Disqus, & More

This isn't exactly video-related in and of itself, but the news itself could have far reaching implications for anyone trying to rank video and other content on Google. Why? Because the Googlebot has evolved. Google can now crawl and index AJAX & JavaScript comments like …

Google Might Value Brand Over Keyword-Rich Domain Names

Google Might Value Brand Over Keyword Rich Domain Names

Google is always changing the various signals they look at to determine a site's relevance. This is typically done in reaction to the world of SEO (particularly the black-hat variety) attempting to game one or more signals. For instance, the meta-description and meta-keyword tags don't …

Google Instant Expands To Google Videos and Other Search Verticals

Google Instant Expands To Google Videos and Other Search Verticals

Google just released Google Instant a couple weeks ago, and already they're rolling out new features.  Things move pretty quickly at the house of Google, I guess.  While most of us are still trying to figure out how Google Instant impacts SEO, they've moved forward …

Google’s Official Reference Guide for Video Sitemaps

Googles Official Reference Guide for Video Sitemaps

Last month, I interviewed Matt Cutts, Principal Engineer at Google, on the subject of Google Video Sitemaps.  Matt told us that Google was starting to take a much closer look at video sitemaps and he advised that all video publishers begin to explore video sitemaps.  Today, …

Google: To All Video Publishers – Get Your Google Video Sitemaps Ready

Google: To All Video Publishers   Get Your Google Video Sitemaps Ready

Last week, at the SMX Advanced conference in Seattle, I had the pleasure of meeting Matt Cutts, Principal Engineer and head of Google's web spam team.  Matt is a well-known figure in the SEO community and often advises the public on how to get better visibility …

Google Gets Juiced Up On Caffeine But Not Til 2010

Caffeine, what was once just a sandbox at Google for those who have too much time on their hands, take SEO as the word of god or write about this sort of thing is ready to stream into the veins of the internet after the …

Google Confirms Meta Keyword Tag Is Ignored for Ranking

This may be more straight-SEO news than particularly geared at video, but if you host your own videos or are aiming to rank pages where you've embedded a non-hosted video… this will impact your efforts.

Links Matter for Universal Search Video Rankings

One of the tips that I gave in my last post was to add video to pages that may already be ranked high in Google for a particular keyword (excluding your home page), and to then submit a video sitemap to Google.  The reason for …

Video Search Queries In The Google Caffeine Sandbox

I've been playing around with the just-announced Google Caffeine sandbox (www2.sandbox.google.com – which is down for "system maintenance" at the moment), trying to discover any subtle differences I can find between it and the current live engine.  There aren't many.  A lot of people in …

Reel Success With Video Thumbails In Google Universal Search

UPDATE – So, looks like Google is still playing with letting other sites show thumbnails in the SERPS. They have recently removed these thumbnails from appearing in an organic search. More to come on this as it appears they are being filtered for in google …

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