Matt Cutts Articles

Matt Cutts works for the Search Quality group in Google, specializing in search engine optimization issues. In an interview with USA Today in June 2008, Cutts provided advice on how to optimize search results on Google.
Cutts started his career in search when working on his Ph.D. at the University of North Carolina at Chapel Hill. According to quotation in a personal interview with an operator of another website, Matt got his Bachelor’s degree at the University of Kentucky and Master’s degree from the University of North Carolina, Chapel Hill. In the interview he was quoted his field of study was computer graphics and movement tracking, then moved into the field of information retrieval, and search engines after taking two required outside classes from the university’s Information and Library Science department. He co-oped at United States Department of Defense. Cutts said he did not complete the Ph.D. before moving to Google, but did acquire a master’s degree in a response he…

Google Indexing JavaScript Comments From Facebook, Disqus, & More

This isn't exactly video-related in and of itself, but the news itself could have far reaching implications for anyone trying to rank video and other content on Google. Why? Because the Googlebot has evolved. Google can now crawl and index AJAX & JavaScript comments like the Facebook & Disqus comments systems used by millions of ...

Google Might Value Brand Over Keyword-Rich Domain Names

Google is always changing the various signals they look at to determine a site's relevance. This is typically done in reaction to the world of SEO (particularly the black-hat variety) attempting to game one or more signals. For instance, the meta-description and meta-keyword tags don't really impact your ranking anymore these days--but six or seven ...

Google Instant Expands To Google Videos and Other Search Verticals

Google just released Google Instant a couple weeks ago, and already they're rolling out new features.  Things move pretty quickly at the house of Google, I guess.  While most of us are still trying to figure out how Google Instant impacts SEO, they've moved forward with a rollout of the Instant feature to other search ...

Google's Official Reference Guide for Video Sitemaps

Last month, I interviewed Matt Cutts, Principal Engineer at Google, on the subject of Google Video Sitemaps.  Matt told us that Google was starting to take a much closer look at video sitemaps and he advised that all video publishers begin to explore video sitemaps.  Today, Im excited to tell you that Google has announced a ...

Google: To All Video Publishers - Get Your Google Video Sitemaps Ready

Last week, at the SMX Advanced conference in Seattle, I had the pleasure of meeting Matt Cutts, Principal Engineer and head of Google's web spam team.  Matt is a well-known figure in the SEO community and often advises the public on how to get better visibility in Google search. At the conference, Matt made it absolutely ...

Google Gets Juiced Up On Caffeine But Not Til 2010

Caffeine, what was once just a sandbox at Google for those who have too much time on their hands, take SEO as the word of god or write about this sort of thing is ready to stream into the veins of the internet after the holidays.

Google Confirms Meta Keyword Tag Is Ignored for Ranking

This may be more straight-SEO news than particularly geared at video, but if you host your own videos or are aiming to rank pages where you've embedded a non-hosted video... this will impact your efforts.

Links Matter for Universal Search Video Rankings

One of the tips that I gave in my last post was to add video to pages that may already be ranked high in Google for a particular keyword (excluding your home page), and to then submit a video sitemap to Google.  The reason for this, aside from the importance of adding engaging content to ...

Video Search Queries In The Google Caffeine Sandbox

I’ve been playing around with the just-announced Google Caffeine sandbox (www2.sandbox.google.com - which is down for "system maintenance" at the moment), trying to discover any subtle differences I can find between it and the current live engine.  There aren’t many.  A lot of people in the SEO realm have weighed in with their initial thoughts; ...

Reel Success With Video Thumbails In Google Universal Search

UPDATE – So, looks like Google is still playing with letting other sites show thumbnails in the SERPS. They have recently removed these thumbnails from appearing in an organic search. More to come on this as it appears they are being filtered for in google with the duplicate content filter for some reason. We’ve posted ...

Video Thumbnail Images for Bloggers A "BUG" On Google SERPS - Problem Resolved

This past week I was in Toronto for Christmas and decided to do some Google keyword searches for my site.  What I found was a bit odd in that there was a new thumbnail appearing for my site's result (see below).   I thought that perhaps this was a test going on at google.ca (google canada) ...

Video SEO Expert Mark Robertson Interview About ReelSEO

http://www.reelseo.com/reelseo-interview-mark/ This is an interview with Mark Robertson, founder of ReelSEO.com, a website focused on the online video industry, with a specific lean towards online video marketing and video search optimization, also known as Video SEO.

Video SEO or SEO Videos?

If any of you have done a search for "video seo", you will see that a fair majority of results are actually for videos tutorials about search engine optimization, NOT for video search engine optimization information. In fact, ReelSEO is now ranking for the phrase, "seo video" (not as ExactMatch). Although it does not rank ...