Market Share Articles

“Market share is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity.” In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the “dollar market share” metric very useful, while 61% found “unit market share” very useful.
“Marketers need to be able to translate sales targets into market share because this will demonstrate whether forecasts are to be attaine...

75% of US Internet Users Watched Online Video In May

comScore, a leader in measuring the digital world, today released May 2008 data from the comScore Video Metrix service, reporting that U.S. Internet users viewed more than 12 billion online videos during the month, representing an increase of 45 percent versus year ago. Fox Interactive …

Online Video Advertising To Take Share From Search

In May, a report titled, "U.S. Internet Advertising 2008–2012 Forecast and Analysis: Defying Economic Crisis," was released by IDC. In this report, the IDC expects that online video advertising will increase more than 700 percent over the course of the next 4 years. They predict …

Adobe Flash Player 10 – Adobe Launches Flash Player 10 Beta

Adobe has released today the newest version of its popular Flash Player, Flash 10 (Code named project "Astro") in beta testing mode. The upgrade is one of the most visually advanced and is the first version of Flash to support hardware acceleration from graphics chipsets. …

Video Consumption Up 13% From Last Month

New comScore numbers say online video views reached 11.5 billion during the month of March. Consumption was up 13% from February and 64% from the same month last year. YouTube alone accounted for 4.3 billion of those views, making up 38% of the Web video …

New Online Video Ad Business Model – Storybids

Storybids today announced the launch of their product placement marketplace where online video content creators can get paid to feature physical products in pre-production user-generated videos, serial mini-dramas, videoblogs and webisodes. Advertisers may use Storybids' searching capabilities to seek out video creators that meet their …

Is Live Video The Future of Online Newspapers?

Interesting article on Journalism.uk about the future of newspaper websites with regard to online video. "Newspaper websites must consider live streaming to keep their online video content relevant, a senior editor of a leading European newspaper has said. Charles de Vroede, deputy chief editor of …

Panther Express Gets $15.75M for Video Delivery

Panther Express is another content delivery network, or CDN, company. CDNs let a publisher deliver its online content to customers around the globe by caching content on geographically distributed servers. Akamai dominates the market, and has a nice $5 billion market value. With video streaming …

Mobile High-Definition Video Processors

Today we saw two announcements, one from Texas Instruments and the other from NVIDIA announcing new mobile chipsets that support high-definition video for mobile devices. Mobile devices are clearly the next frontier to conquer in terms of high-definition support for capturing and playback of mobile …

Yahoo’s Video Becoming Flickr Video Sharing

A few blogs around the net are reporting that Flickr, Yahoo.com's extremely successful photo sharing community website will soon launch with video contributions.  We knew this was in their product roadmap as back in August of 2007, Yahoo Video GM Mike Folgner told techcrunch : …

Online Video: 2007 Year In Review – AOL Hot

Online Video: 2007 Year In Review From Compete.com YouTube.com continued to lead the field of video contenders in December, commanding 52.3% market share with 238M Visits on 59M Unique Visitors, up 6.1% from November and 40% since December, 2006. The overall online video market, which …

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