Market Share Articles
“Market share is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity.” In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the “dollar market share” metric very useful, while 61% found “unit market share” very useful.
“Marketers need to be able to translate sales targets into market share because this will demonstrate whether forecasts are to be attaine...


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