“Market share is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity.” In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the “dollar market share” metric very useful, while 61% found “unit market share” very useful.
“Marketers need to be able to translate sales targets into market share because this will demonstrate whether forecasts are to be attaine...
There's no time to rest when you're on top, even after years of total domination. YouTube, having been firmly entrenched as the number one online video portal for several years, might be tempted to stop and rest for a bit. After all, they are the ...
ComScore has released their online video numbers for September 2009, and the trend continues. Online video views are again at an all time high. More than 168 Million U.S. viewers watched online video during that month, accumulating nearly 26 Billion total views. Holy cow.
New data from ComScore shows that Google users run more searches than Yahoo and Microsoft users… combined. According to the research, Google users conduct an average of 54.5 searches. Yahoo users perform 24.5 searches and Microsoft users run 26.9 queries. More interesting than that, though, ...
Big news this week from the world of Google haters and would be slayers of the search engine giant as well as for anyone who uses search engines, search advertising or ever has had a need to find something on the web. Microsoft has signed ...
comScore, a leader in measuring the digital world, today released January 2009 data from the comScore Video Metrix service, indicating that the total U.K. online video viewing audience has grown 10 percent during the past year to 29.6 million unique viewers age 15 and older. Google ...
comScore, a leader in measuring the digital world, today released January 2009 data from the comScore Video Metrix service showing that U.S. Internet users viewed 14.8 billion online videos during the month, representing an increase of 4 percent versus December 2008. YouTube led the growth ...
Online video viewership set a new record December 2008 with a 13% increase over the previous month according to a new report released from the comScore Video Metrix service. According to the report, for the first time, more than 14.3 Billion videos were watched in ...
Right now I am in a session that is showcasing local search apps for the iPhone. Again, some of you may be wondering why the coverage of local search and local interactive media. Well, in all honesty, I believe that local search + online video ...
Youku, the leading Chinese Internet video website, today announced it has become the sole online video provider embedded in the China Edition of Mozilla Firefox, a highly popular web browser with a 20% worldwide market share. This is the first time Mozilla will cooperate with ...
blinkx, the world's largest and most advanced video search engine, today announced that it has been named a winner of Hitwise's Top 10 Award for the quarter ending September 2008. During this period, http://www.blinkx.com ranked 7th Web site in the Hitwise Entertainment-Multimedia industry category. Each ...
You probably saw our recent post about new research released by Borrell and Associates which predicts the rapid demise of traditional yellow pages, and the rise of online video in its place. Following the release of that research, Citysearch, a leading online local destination (also ...
Borrell and Associates released a new report today about the future on Print Yellow Pages titled, "Say Goodbye to Yellow Pages." with some interesting predictions regarding where revenue will migrate. According to the report, they estimates that the yellow pages industry will loose almost 40% ...
Last week, Tubemogul released new research that proves the current dominance of Youtube and demonstrates that videos on Youtube receive more views on average than other video sites, regardless of category. The research also demonstrates that while this is currently the case, other sites like ...
comScore, a leader in measuring the digital world, today released May 2008 data from the comScore Video Metrix service, reporting that U.S. Internet users viewed more than 12 billion online videos during the month, representing an increase of 45 percent versus year ago. Fox Interactive ...
In May, a report titled, "U.S. Internet Advertising 2008–2012 Forecast and Analysis: Defying Economic Crisis," was released by IDC. In this report, the IDC expects that online video advertising will increase more than 700 percent over the course of the next 4 years. They predict ...
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The Basics of Web Video File Formats and Video Containers![How to Get YouTube Subscribe Buttons for Your Website [Creators Tip #76]](http://cdn.reelstatic.com/wp-content/uploads/2013/01/youtube-subscribe-widget-50x50.jpg "How to Get YouTube Subscribe Buttons for Your Website [Creators Tip #76]")
How to Get YouTube Subscribe Buttons for Your Website [Creators Tip #76]
