Market Share Articles

“Market share is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity.” In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the “dollar market share” metric very useful, while 61% found “unit market share” very useful.
“Marketers need to be able to translate sales targets into market share because this will demonstrate whether forecasts are to be attaine...

Are You Flipped Out About the Flip?

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Sometimes products come along that just simply hit the mark. Whether it's based on filling a business or consumer need, or for its ease of use, innovative simplicity or aesthetic quality, these products have helped shape that industry. They've also spawned competition within its market ...

Relax, People, Bing Isn't Overtaking Google Anytime Soon

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New data this week from Hitwise shows Bing on a pretty impressive upswing in the search engine market share race. And while that's definitely something worth pointing out and taking notice of, it's not really earth-shattering. It's definitely not a sign that Bing is about ...

Smartphone Usage Jumps 60%, Android Gains Major Ground

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Google's Android is working on taking over the world if we are to believe the latest numbers from comScore from their December 2010 U.S. Mobile Subscriber Market Share. Not only that but the uptake of smartphones is rocketing with a year-to-year change of 60%. What ...

Online Video Market Matures & Consolidation Continues: Triple-Play Acquisition: KickApps, Kewego and Kyte

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For anyone who has been following KIT digital's acquisition strategy, it's no secret that KIT has been on a buying spree over the last year purchasing online video technology companies. So, it should come as no surprise that the Prague-based video management solutions provider announced ...

Google Chrome To Drop H264 - How Will This Affect You?

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Just when it appeared that the online video industry was moving toward a video standard, with H.264 video playback in HTML5 – more chaos ensued with Google's announcement of its plans to phase out support for H.264 in its Chrome browser, in favor of open ...

The Power of The User Generated Video Product Review

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ComScore and EXPO Communications did some research to look into how effective user-created video content can be. Namely they looked at the effectiveness and contents of video product reviews /testimonials made by users. The results might be somewhat surprising.

Yahoo Releases Major Changes To Search Interface

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Not to be outdone by all the new things Google has been doing with their search interface this year, Yahoo has just released a pretty major update to their own search engine.  And since we're all about getting your videos found on search engines here, ...

Google's Birthday: Looking Back Over 12 Years of Growth and Change At Google Inc.

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Google is celebrating their 12th birthday during the month of September, and today they have placed a little birthday cake logo on their home page—it was on this date, September 27, in 1998 that Google was first incorporated as a privately held company.

Facebook Fastest Growing Video Referrer, But Still Behind Search

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Facebook and Twitter are the fastest-growing referrers of video on the web, according to a new report from TubeMogul.  Called "Online Video and the Media Industry," and produced in conjunction with Brightcove, it's a quarterly report, and the findings cover Q2 of 2010.

Samsung TV Going Android?

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It seems that Samsung is looking into using Google's Androif software to power some of their televisions. According to comments by the head of the Samsung TV division in Seoul earlier today, they are "reviewing it".If you recall Samsung recently reported that Diva TV would ...

Yahoo Steals A Chunk of Google's Search Engine Market Share?

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I come from a background in search.  I'm a search engine guy first, and a video guy second.  It's just how I'm wired.  Which is why ReelSEO is such a great home for me, because I get to write about both.  Today, there's some news ...

Why You Should Care About Google’s Rumored Social Networking Service

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Rumors have been swirling for ages that Google is secretly building their own social networking service.  Even before that Tweet from Digg's Kevin Rose got tongues wagging, many industry insiders had long suspected Google was looking to get more social.

Video = Fastest Growing Website Feature for Small Businesses

Indeed, small businesses have been racing to get their websites video-capable over the past year - and those same small businesses are spending more on paid search advertising.  According to a new report, small business advertisers spent more than twice as much on paid search and nearly 4 ...

Apple Wants To Eat Amazon’s Lunch, But Wait, So Does Google!

With Apple's iPad hitting the market in a matter of days, how big an impact will the computer giant's entrance into the tablet and eReader business make? A huge one, according to several research firms such as eMarketer, Yankee Group and Credit Suisse. Amazon's eBook ...

YouTube Embraces HTML 5 Video, Experimentally

YouTube recently stated that they want to help push HTML 5 to the forefront and have begun a more robust experiment to use it on their site. You have to opt-in to beta program in order to see the HTML 5 pages and there are ...

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