Topic - Online Video & Market Share
Online Video Continues Ridiculous Trajectory
ComScore has released their online video numbers for September 2009, and the trend continues. Online video views are again at an all time high.
More than 168 Million U.S. viewers watched online video during that month, accumulating nearly 26 Billion total views. Holy cow.
Google Users Are More Loyal & More Active… Probably
New data from ComScore shows that Google users run more searches than Yahoo and Microsoft users… combined. According to the research, Google users conduct an average of 54.5 searches. Yahoo users perform 24.5 searches and Microsoft users run 26.9 queries.
More interesting than that, though, are the loyalty numbers.
Microsoft, Yahoo search and You – The Reel Deel
Big news this week from the world of Google haters and would be slayers of the search engine giant as well as for anyone who uses search engines, search advertising or ever has had a need to find something on the web. Microsoft has signed on Yahoo to its search engine service. But what’s that really mean for you and yours?
Online Video Viewing in the UK Grows by 10% YOY
comScore, a leader in measuring the digital world, today released January 2009 data from the comScore Video Metrix service, indicating that the total U.K. online video viewing audience has grown 10 percent during the past year to 29.6 million unique viewers age 15 and older.
Youtube Sets New Record with 100 Million Viewers in January
comScore, a leader in measuring the digital world, today released January 2009 data from the comScore Video Metrix service showing that U.S. Internet users viewed 14.8 billion online videos during the month, representing an increase of 4 percent versus December 2008. YouTube led the growth charge, accounting for 91 percent of the incremental gain in the number of videos viewed versus December, as it surpassed 100 million viewers for the first time.
Online Video Viewership Sets New Record in December
Online video viewership set a new record December 2008 with a 13% increase over the previous month according to a new report released from the comScore Video Metrix service. According to the report, for the first time, more than 14.3 Billion videos were watched in December along by US internet users. As you might expect, Google Sites (which include Youtube) led the growth charge, accounting for 49% of the incremental gain overall in videos viewed versus the previous month. For Youtube in particular, almost 100 mission viewers in December watched almost 6 billion videos on Youtube alone.
iPhone Local Search Application Demos at Kelsey Group’s ILM:08
Right now I am in a session that is showcasing local search apps for the iPhone. Again, some of you may be wondering why the coverage of local search and local interactive media. Well, in all honesty, I believe that local search + online video is the next wave in terms of online advertising for SMBs. So, it is important to keep ahead of local search, search, mobile, etc… Hope you all agree.
If you saw our post from this morning, you will have seen that ComScore presented some great research about the opportunity for mobile and the growth in iPhone market share since the launch of 3G.
Youku and Mozilla Partner to Enrich Online Video Viewing
Youku, the leading Chinese Internet video website, today announced it has become the sole online video provider embedded in the China Edition of Mozilla Firefox, a highly popular web browser with a 20% worldwide market share.
blinkx Wins Hitwise Top 10 Award, Named Industry Leader Among U.S. Web Sites
blinkx, the world’s largest and most advanced video search engine, today announced that it has been named a winner of Hitwise’s Top 10 Award for the quarter ending September 2008. During this period, http://www.blinkx.com ranked 7th Web site in the Hitwise Entertainment-Multimedia industry category.
Free Custom Professional Videos for Local SMBs?
You probably saw our recent post about new research released by Borrell and Associates which predicts the rapid demise of traditional yellow pages, and the rise of online video in its place. Following the release of that research, Citysearch, a leading online local destination (also known as an internet yellow pages directory, or IYP) is taking a pro-active approach to capturing market share as soon as possible.
They have announced that through the end of August 2008, they are giving new customers a FREE, custom produced, online video. Furthermore, they are allowing customers to embed the video on their own website which is a welcome departure from the methods in which other IYPs currently offer online video products.
Say Goodbye to YellowPages – Hello to Online Video
Borrell and Associates released a new report today about the future on Print Yellow Pages titled, “Say Goodbye to Yellow Pages.” with some interesting predictions regarding where revenue will migrate. According to the report, they estimates that the yellow pages industry will loose almost 40% of their annual revenue over the course of the next 5 years. Guess where the that revenue will go? Hint – Local Online Video 
New Research – Most Popular Video Sites & Categories
Last week, Tubemogul released new research that proves the current dominance of Youtube and demonstrates that videos on Youtube receive more views on average than other video sites, regardless of category. The research also demonstrates that while this is currently the case, other sites like Metacafe are quickly gaining momentum.
