Maker Studios, the second biggest MCN in the States in terms of unique views, are planning to restructure their partner content into four main categories. They hope this new cable TV like model will benefit both creators, viewers and advertisers.
Amazon are already a huge player in the long form VoD market but now, if rumours are to be believed, they look set to take on YouTube by offering a better revenue package for content creators and MCNs to cross over to their platform instead.
ComScore's Online Video Rankings are out for August 2013 and there's very little change from last month with the big players such as YouTube, Vevo, AOL and Fullscreen all holding on to their top positions.
Welcome to our weekly round up of online video news where we find out just how well the top YouTube Multi-Channel Networks are faring. BroadbandTV and VEVO announce record viewing figures and Maker acquire further funding for expansion. Oh, and there's a hamster driving a truck too.
As ever, it's been a news packed week in the world of video. There's the first crowdsourced full length Vine movie in the works, the NFL Sunday Ticket might just be coming to YouTube in 2014 and Kevin Spacey thinks the television industry should raise its game to compete with VOD content.
Maker Studios has bought video platform Blip, which gives them a place outside of YouTube to generate ad revenue. It will be interesting to see if they can attract viewers off of YouTube and onto Blip, or at least make the kind of revenue they need to make off of YouTube to be viable.
Maker Studios is creating a video platform for its creators to get some independence from YouTube. While Maker's talent will likely remain with YouTube, and Maker's new platform won't be a direct competitor, the move is becoming more common for MCNs looking to create new revenue streams.
Google and Microsoft have been facing up to each other all week over the Windows YouTube app which has yet to be settled - although Google's 'Cease & Desist' letter might hasten Microsoft's decision about whether to allow ads and prevent downloads. In other news, YouTube's 'Comedy Week' starts tonight - we can't wait!
Ray William Johnson left Maker Studios back in October 2012, and then...things got ugly. Johnson is claiming that Maker Studios is holding his AdSense account and won't give it back. And now that the original contract has expired, he says he still hasn't gotten it. RWJ to Maker: Lawyer up.
There's been a lot of news about this week and we catch up with some of the stories that we didn't cover in depth. We love the look of the new Roku 3 and it's on our shopping list for next month. We also catch up on the fascinating story of steaming media which is a big grown up 8 years old this year.