Maker Studios Articles

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December 2013: Online Content Videos Exceed 50 Billion Monthly Views

December 2013: Online Content Videos Exceed 50 Billion Monthly Views

December saw a marked rise in online video viewing with 5 billion more views than the previous month. It translated into over 52 billion reported views and over 35 billion video ads, 204 ads per viewer and a total reach of 55.6% of the US population, or roughly 188.25M people.

The Day In Online Video News And Views 20th December 2013

The Day In Online Video News And Views 20th December 2013

Vimeo hope to grow its content producer base with more paying subscribers, 4K streaming is coming to Netflix in January and Vine gets vanity URLs at last. More on these and other stories of the last few days in online video from ReelSEO.

November 2013: Americans Watched 9.2 Billion Minutes Of Video Ads

November 2013: Americans Watched 9.2 Billion Minutes Of Video Ads

189 million Americans watched 47.1 Billion hours of online video content in November 2013. and for the third month in a row AOL has maintained their position as #1 video ad property in the U.S. ahead of rival Google.

Endemol Snap Up Ex Maker Exec Will Keenan To Lead Digital Expansion

Endemol Snap Up Ex Maker Exec Will Keenan To Lead Digital Expansion

Ex Maker Studios exec Will Keenan, has been appointed President of Endemol Beyond USA, after the broadcasting giant announced plans for a global expansion of video content. Last week the company confirmed a $40 million investment in a host of new online channels.

October 2013 Online Video Rankings: Maker Studios, AOL And Google All Winning

October 2013 Online Video Rankings: Maker Studios, AOL And Google All Winning

189 Million Americans watched 49.1 Billion hours of online video content in October 2013. and for the second month in a row AOL has maintained their position as #1 video ad property in the U.S. ahead of rival Google.

Polaris Targets The Biggest Star Gamers On YouTube [Interview]

Polaris Targets The Biggest Star Gamers On YouTube [Interview]

Polaris, the gaming division of Maker Studios, is a celebration of gaming and geek culture, featuring editorial coverage on the stories that matter to its audience. They've just signed four big names that bring over 13 million subscribers and 150 million views per month.

The Day In Online Video News and Views: October 24th 2013

The Day In Online Video News and Views: October 24th 2013

Welcome to the day in online video when YouTube announced their own streaming music service to rival Spotify, Vine finally added some much needed editing features, and the ad agency behind Walmart and Coca Cola invested millions into YouTube advertising.

Maker Studios Turn To Cable Model To Expand Online Empire

Maker Studios Turn To Cable Model To Expand Online Empire

Maker Studios, the second biggest MCN in the States in terms of unique views, are planning to restructure their partner content into four main categories. They hope this new cable TV like model will benefit both creators, viewers and advertisers.

Are Amazon Taking On YouTube For The Short Form Video Market?

Are Amazon Taking On YouTube For The Short Form Video Market?

Amazon are already a huge player in the long form VoD market but now, if rumours are to be believed, they look set to take on YouTube by offering a better revenue package for content creators and MCNs to cross over to their platform instead.

August 2013 Online Video Rankings: 47 Billion Videos Watched In U.S.

August 2013 Online Video Rankings: 47 Billion Videos Watched In U.S.

ComScore's Online Video Rankings are out for August 2013 and there's very little change from last month with the big players such as YouTube, Vevo, AOL and Fullscreen all holding on to their top positions.

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