A group of YouTube MCNs and other digital video companies have got together and founded GOVA - the Global Online Video Association. Its goals include working to set industry standards, support those with investments in original digital content and work toward better monetization and wider utilization of that content for advertising and marketing.
January didn't quite compare to December in the comScore Video Metrix numbers, but it was still a good start to the new year. One thing to always keep in mind here is how comScore defines a video and the fact that Netflix isn't included in these reports. Still, SpotXchange did themselves proud and topped the video ad property list clearing AOL and the rest by a good margin. Google remained top site overall and MCN VEVO reigned in the YouTube Partner Channels area.
Will.i.am and Maker Studios are teaming up on YouTube, Amazon is considering a 50% price increase for their Prime service but say that has nothing to do with increasing online video costs, and TiVo is buying content-recommendations company DigitalSmiths. Read about these and other stories of the past few days from ReelSEO.
December saw a marked rise in online video viewing with 5 billion more views than the previous month. It translated into over 52 billion reported views and over 35 billion video ads, 204 ads per viewer and a total reach of 55.6% of the US population, or roughly 188.25M people.
Vimeo hope to grow its content producer base with more paying subscribers, 4K streaming is coming to Netflix in January and Vine gets vanity URLs at last. More on these and other stories of the last few days in online video from ReelSEO.
189 million Americans watched 47.1 Billion hours of online video content in November 2013. and for the third month in a row AOL has maintained their position as #1 video ad property in the U.S. ahead of rival Google.
Ex Maker Studios exec Will Keenan, has been appointed President of Endemol Beyond USA, after the broadcasting giant announced plans for a global expansion of video content. Last week the company confirmed a $40 million investment in a host of new online channels.
189 Million Americans watched 49.1 Billion hours of online video content in October 2013. and for the second month in a row AOL has maintained their position as #1 video ad property in the U.S. ahead of rival Google.
Polaris, the gaming division of Maker Studios, is a celebration of gaming and geek culture, featuring editorial coverage on the stories that matter to its audience. They've just signed four big names that bring over 13 million subscribers and 150 million views per month.
Welcome to the day in online video when YouTube announced their own streaming music service to rival Spotify, Vine finally added some much needed editing features, and the ad agency behind Walmart and Coca Cola invested millions into YouTube advertising.