Topic - Online Video & magazines

Video Ads In Your Print Magazines?

Entertainment Weekly’s September 18th edition will contain an unprecedented piece of content:  a video ad.  Pepsi and CBS have teamed up for the ad that will run spots for several CBS shows like “How I Met Your Mother” and “Two and a Half Men,” as well as a commercial for Pepsi Max.  The video contains 40 minutes worth of spots.

Just in case you didn’t hear me… that’s 40 minutes of ad videos inside your magazine.  I can barely stand to watch 4 minutes of TV commercials between segments of Lost, let alone 40 minutes of ads that aren’t even sandwiched between other pieces of video content I’m actually interested in.

Online Video Industry News Resources I Follow

With the online video industry in what seems to be a continual rapid growth mode, it is difficult to keep up with all that is going on with regard to news and information about online video platforms, online video marketing, video advertising, mobile video and everything else (see my recent tweet). Who knows what will happen tomorrow.  It seems that everyday there is more and more news about the space.

I sincerely hope that you rely in part on ReelSEO to get our in-depth news, tips, and observations about the happenings within the industry.  We try our best to provide objective news, research, tips, and do our best to assist in evangelizing and covering this exciting, and rapidly growing space. That being said, there are many other great sources out there that I suggest you take a look at. 

Online Video Strategy for Magazines – Video Ad Product Placement

We have talked a lot about what other media companies like newspapers are doing with online video.  So, what do print magazines need with online video and online video advertising? Plenty according to recent moves by Vogue who has lent its brand and a large sum of cash to develop an online reality show called Models.Live