Google TV Marketplace Turns YouTube Into TV - The Reel Web #21
This week on the Reel Web we cover a story about a patent that Google recently updated about a marketplace for Google TV. The Google TV Marketplace will feature channel apps, possibly from YouTube, and may even be bundled together as a network for a premium fee. We share some of the implications of this ...
Tablets, Magazines, & Lean Back Video With Jim Louderback, CEO Of Revision3
I had a chance to catch up recently with our friend Jim Louderback, CEO of Revision3. Jim talks about how video has helped magazine brands recreate a kind of deep-dive content experience on tablets that readers are used to getting from print editions. He then ties that into how online video is attempting to mimic ...
Half Of All Mobile Video Views Are On Android Phones
Yesterday we looked at the recent report from Brightcove and TubeMogul entitled Online Video & The Media Industry - Special Features: Full Length Episodes, Mobile Engagement, and how the study showed that Facebook referrals for video dropped from Q1 to Q2 in 2011, while search referrals continued to climb. Today we're going to look at the ...
Search Still No. 1 Referrer of Online Video Traffic, Facebook Slips
Brightcove & TubeMogul recently released their quarterly research report for Q1 and Q2 of 2011, entitled Online Video & The Media Industry - Special Features: Full Length Episodes, Mobile Engagement. The report focuses on three areas: platform usage, online video engagement and discovery, and mobile engagement. Today we're going to look at their findings on ...
Watch The British Royal Wedding Streaming Live On YouTube
Do you have royal wedding fever? I only ask because all the magazines at the grocery checkout lane suggest that America is pretty fascinated with the upcoming wedding of Britain's Prince William and Kate Middleton. Americans and people all over the world are interested in every detail of the young couple's ceremony, including fashion, traditions, ...
Newspapers Rock Online Video, Smoke Broadcasters in Uploads
Brightcove again teamed up with TubeMogul to take a look at online video and its usage, including engagement and discovery, which they've published as the Q4 2010 Online Video & the Media Industry Quarterly Research report. As Team America might say... Quarterly Reports! F-Yeah! (Mark will love that one I'm sure).
The 2010 Online Video Report Card - Consumption Grows Across The Board
comScore compiled 2010 into a new report called The 2010 U.S. Digital Year in review. In the report, as you might guess, they take a look at the U.S. Digital Media Industry. How did the year fare? ComScore says it was a year of, "renewed optimism, continued innovation, and the increasing fragmentation." I guess that ...
Weekly Web Video Industry News Reel – Read like an Egyptian Edition
So it's Sunday. The people of Wisconsin are still celebrating the winning of Super Bowl XLV by the Green Bay Packers and Egypt has finally tossed its oppressive president, Hosni Mubarak, out after eighteen days of demonstrations. None of that has anything to do with online video, except for the fact that I watched both ...
Digital Media Is Trouncing Traditional Media Among Generation Y Consumers
MediaPost writes today, summarizing a study from L2, that Generation Y is more prone to connect to brands digitally than any previous generation before it. And while that may not be a surprise--gee, young people are more into social and digital media than older people, I'm completely shocked--the data suggests that the trend is even ...
The Web Is Dead, Says Wired - But Video Is Alive and Kicking
Today everyone’s talking about a piece in Wired Magazine entitled, “The Web Is Dead.” Naturally, they posted the story on their website, and probably in a few other dead media formats as well, like print. The article’s first paragraph reveals that its headline is somewhere between misleading and shameless. What the authors are really saying ...
Google Search Accounts for More Than One-Third of All Video Streams
Google searches referred 38.92% of all streams according to new collaborative TubeMogul & Brightcove research. The companies have teamed up to create a new online video index and quarterly research report, which will help identify key industry trends and answer questions about the state of the industry.
Video Ads In Your Print Magazines?
Entertainment Weekly’s September 18th edition will contain an unprecedented piece of content: a video ad. Pepsi and CBS have teamed up for the ad that will run spots for several CBS shows like “How I Met Your Mother” and “Two and a Half Men,” as well as a commercial for Pepsi Max. The video contains ...
Online Video Industry News Resources I Follow
With the online video industry in what seems to be a continual rapid growth mode, it is difficult to keep up with all that is going on with regard to news and information about online video platforms, online video marketing, video advertising, mobile video and everything else (see my recent tweet). Who knows what will ...
Online Video Strategy for Magazines - Video Ad Product Placement
We have talked a lot about what other media companies like newspapers are doing with online video. So, what do print magazines need with online video and online video advertising? Plenty according to recent moves by Vogue who has lent its brand and a large sum of cash to develop an online reality show called ...
