Machinima Articles

Machinima ( /məˈʃiːnɨmə/ or /məˈʃɪnɨmə/) is the use of real-time 3D computer graphics rendering engines to create a cinematic production. Most often, video games are used to generate the computer animation. Machinima-based artists, sometimes called machinimists or machinimators, are often fan laborers, by virtue of their re-use of copyrighted materials (see below).
The practice of using graphics engines from video games arose from the animated software introductions of the ...

Halo, Electric City Debut Trailers, Look For Unprecedented Viewership

Halo, Electric City Debut Trailers, Look For Unprecedented Viewership

A few months ago, Yahoo! announced their first original series, Electric City.  And like all big, huge, announced web series, we were given a vague release date (I'm still looking for that Ben Stiller fake trailer series that was announced, oh, nearly a year ago).  …

Video Ad Impressions Reach Record Numbers in March 2012

Video Ad Impressions Reach Record Numbers in March 2012

Toot the tooters and clink the clinkers, honk the honkers and hoot the hooters, it's comScore video metrix time again. OK, maybe skip the hooters. Did you know that 181 million Americans watched video online in March? Did you know that online video advertising impressions …

How Machinima Generates Content Through A Filmmaker & Directors Community

How Machinima Generates Content Through A Filmmaker & Directors Community

On my recent trip to Machinima headquarters, I got a chance to speak with CEO Allen DeBevoise. One of the things I was interested in talking with him about is how Machinima goes about generating their wide range of online video content. Turns out they …

Content As Marketing – Video Advertising & Monetization With Machinima’s Allen DeBevoise

Content As Marketing   Video Advertising & Monetization With Machinimas Allen DeBevoise

During my recent tour of Machinima, I got a chance to talk to a lot of great people, including company CEO Allen DeBevoise. One of the topics we spent some time discussing is video advertising and video monetization–how Machinima makes money from their videos and …

YouTube Removing Subscribers & A New YouTube Player On The Way – The Reel Web #22

YouTube Removing Subscribers & A New YouTube Player On The Way   The Reel Web #22

In case you're just now recovering from all the recent changes YouTube has made to their system, it's time to brace for another round of major changes. This time they'll be removing some of your subscribers from your channel's subscriber count if the subscriber's account …

Mortal Kombat Legacy Is The Web Series Proof Of Concept

Mortal Kombat Legacy Is The Web Series Proof Of Concept

We've been sharing some video interviews from my recent trip to the Machinima LA offices, including a tour of the facility and a chat about the company's belief that YouTube is social. I also got a chance to talk with CEO Allen DeBevoise about the Mortal …

YouTube Is Social Media – How Machinima Targets YouTube’s Social Power

YouTube Is Social Media   How Machinima Targets YouTubes Social Power

I had the pleasure of spending some time at the Machinima LA Offices not too long ago, and I got to talk to a lot of great people about all the different facets of life at Machinima. One of those was Allen DeBevoise, the CEO. …

Google TV Marketplace Turns YouTube Into TV – The Reel Web #21

Google TV Marketplace Turns YouTube Into TV   The Reel Web #21

This week on the Reel Web we cover a story about a patent that Google recently updated about a marketplace for Google TV. The Google TV Marketplace will feature channel apps, possibly from YouTube, and may even be bundled together as a network for a …

The Weekly Online Video News Round Up – 2012 Edition

The Weekly Online Video News Round Up   2012 Edition

After a week or two off for the holidays, we're back with the first online video news round up of the new year. What were the biggest stories in video over the first week of 2012–what were you talking about? In our collection, we've got …

Where Gaming & Online Video Collide: Tour Of Machinima

Where Gaming & Online Video Collide: Tour Of Machinima

Of all the YouTube Partners that are succeeding, perhaps none is thriving and growing quite like Machinima. Machinima is the home to a host of recurring and regular programming, most of which is centered around the world of video games–machinima is a modern word used …

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