Machinima Articles

Machinima ( /məˈʃiːnɨmə/ or /məˈʃɪnɨmə/) is the use of real-time 3D computer graphics rendering engines to create a cinematic production. Most often, video games are used to generate the computer animation. Machinima-based artists, sometimes called machinimists or machinimators, are often fan laborers, by virtue of their re-use of copyrighted materials (see below).
The practice of using graphics engines from video games arose from the animated software introductions of the ...

Content As Marketing - Video Advertising & Monetization With Machinima's Allen DeBevoise

During my recent tour of Machinima, I got a chance to talk to a lot of great people, including company CEO Allen DeBevoise. One of the topics we spent some time discussing is video advertising and video monetization--how Machinima makes money from their videos and ...

YouTube Removing Subscribers & A New YouTube Player On The Way - The Reel Web #22

In case you're just now recovering from all the recent changes YouTube has made to their system, it's time to brace for another round of major changes. This time they'll be removing some of your subscribers from your channel's subscriber count if the subscriber's account ...

Mortal Kombat Legacy Is The Web Series Proof Of Concept

We've been sharing some video interviews from my recent trip to the Machinima LA offices, including a tour of the facility and a chat about the company's belief that YouTube is social. I also got a chance to talk with CEO Allen DeBevoise about the Mortal ...

YouTube Is Social Media - How Machinima Targets YouTube's Social Power

I had the pleasure of spending some time at the Machinima LA Offices not too long ago, and I got to talk to a lot of great people about all the different facets of life at Machinima. One of those was Allen DeBevoise, the CEO. ...

Google TV Marketplace Turns YouTube Into TV - The Reel Web #21

This week on the Reel Web we cover a story about a patent that Google recently updated about a marketplace for Google TV. The Google TV Marketplace will feature channel apps, possibly from YouTube, and may even be bundled together as a network for a ...

The Weekly Online Video News Round Up - 2012 Edition

After a week or two off for the holidays, we're back with the first online video news round up of the new year. What were the biggest stories in video over the first week of 2012--what were you talking about? In our collection, we've got ...

Where Gaming & Online Video Collide: Tour Of Machinima

Of all the YouTube Partners that are succeeding, perhaps none is thriving and growing quite like Machinima. Machinima is the home to a host of recurring and regular programming, most of which is centered around the world of video games--machinima is a modern word used ...

Machinima Releases Exclusive John Woo Web Series 7 Brothers

Machinima and John Woo have teamed to adapt Woo's graphic novel, 7 Brothers, into a web series.  The first four episodes will be exclusively on Machinima, YouTube's top channel.  Written by Garth Ennis (Preacher) and drawn by Jeevan J. Kang (Spider-Man: India), the series is ...

Machinima Receives A Billion Views In A Month

Machinima, one of the top channels on YouTube, just announced they reached over a billion views in the month of November, which is pretty staggering.  Also impressive is that they got 116 million unique visitors last month.  So what is the secret of their success?  ...

October 2011 Sets Video Viewing Record With 21.1 Hours Per Viewer

I pulled out the video advertising and put it into its own article but I still wanted to talk about the rest of the stats that came out of comScore for last month. Like the 21.1 hours per viewer and the 42.6 billion videos both ...

Machinima's Tommy Wi-Show An Exercise In Bad For The Sake of Bad

Last month we talked about Machinima's foray into the genre known as Tommy Wiseau, with the cleverly titled The Tommy Wi-Show.  Wiseau, the modern-day celebrity manufactured by irony, his movie The Room navigating the midnight-screening territory of The Rocky Horror Picture Show, has a perfectly-tailored ...

Dragon Age: Redemption Slays Its Way Onto Machinima

There's a chance no one has ever seen Felicia Day as the cleavage-bearing, butt-kicking, flame-haired elf damsel that she was born to play in Dragon Age: Redemption, outside of several recurring dreams of millions of fanboys out there.  Day may be all too painfully aware ...

Felicia Day Fans Rejoice: Dragon Age Redemption Premieres October 11

As The Guild winds down its fifth season, Felicia Day fans may be settling in for a long winter, feeling like they have to wait another year before the Internet's sexiest nerd will return for more Guild action, knowing they will have to re-watch Dr. ...

Web Series Success Leads To New Mortal Kombat Movie

It was only a matter of time.  It all began when TV director Kevin Tancharoen made a short Mortal Kombat film for YouTube called Rebirth, which led to the successful web series Mortal Kombat: Legacy.  Several million views and a DVD release later (set for ...

Video Art & Warfare - The Week's Best Viral Videos & Marketing Lessons

Once a week, I take a little time out from the more serious online video pursuits to compile a round up of the week's best viral videos. Some are from amateurs, some come from brands, and some come from video producers who straddle the line ...