Machinima Articles

Machinima ( /məˈʃiːnɨmə/ or /məˈʃɪnɨmə/) is the use of real-time 3D computer graphics rendering engines to create a cinematic production. Most often, video games are used to generate the computer animation. Machinima-based artists, sometimes called machinimists or machinimators, are often fan laborers, by virtue of their re-use of copyrighted materials (see below).
The practice of using graphics engines from video games arose from the animated software introductions of the ...

The Current Top 10 Most Subscribed Channels on YouTube

As of May 2013, here are the top subscribed channels on YouTube. After SMOSH has broken a number of records and will likely be the first channel to hit 10 million subscribers soon, a look at the other channels and what they do seemed to be in order.

Machinima Spreads to the UK

Machinima already reaches practically everyone in the world with their American-based channel. But creating content that is more local is a great idea, that's why Machinima has expanded to the UK with their own channel. And the UK is not the only place Machinima will likely land.

The Week In Video: Star Trek, Cat Videos And YouTube Housekeeping

It is the Easter weekend but we still wanted to bring you some of the news stories that you may have missed this past week. It has been a great few days for winners of the #ifihadglass contest, not so great for those that got kicked out of it and oh, cat videos!

The Week In Video: Explain March Madness To Me Like I'm Five

We take a quick look back at the week in video and give you an overview of some of the stories you may have missed. This week, it's March Madness video time over at Twitter and Reddit debut a web series aimed at explaining some of the more complex economic. political and philosophical issues to five year olds.....

Machinima Continues Its Premium Content Quest, Signs Ridley Scott for 12 Sci-Fi Shorts

Ridley Scott, director of Blade Runner, Alien, and Prometheus, has teamed up with Machinima to produce 12 sci-fi shorts. It's a perfect match, as Scott has been in the digital space for a long time and has produced and/or directed much of the kind of content that is in Machinima's wheelhouse.

The Week In Video: Funding, Streaming And Pushing Girls Off Cliffs

There's been a lot of news about this week and we catch up with some of the stories that we didn't cover in depth. We love the look of the new Roku 3 and it's on our shopping list for next month. We also catch up on the fascinating story of steaming media which is a big grown up 8 years old this year.

YouTube Networks Get Slammed By Zack James: The Continuing Drama of Joining A Network

Today, New Media Rockstars posted a video from Zack James, aka OutbackZack, in which James fires out an angry tirade against networks Machinima and Maker.  Maker, of course, is no stranger to criticism after the Ray William Johnson separation.  James has deleted all of his ...

Online Video Viewers Mostly Steady While Viewing Dips in October

comScore released the Video Metrix late last week but I didn't have time to get it as I was deep in post production on something. From looking at the numbers a lot of people were online watching video last month but it didn't translate into ...

Online Video Rebounds to Over 39 Billion Videos and 9.5 Billion Ads, Total Viewers Drop

I'm in LA this week for Streaming Media West and I haven't got my spreadsheets with me for the month to month numbers I've been keeping. I'll get them input when I get back to Milwaukee, if the 13,000 canceled flights don't stop me from ...

Online Video Viewers Rise While Videos and Viewing Time are Steady in August

More people watched video online in August than in any previous month, but they watched fewer videos and spent less time doing it according to the monthly comScore Video Metrix report. With the Olympics being available online for 12 days of that month, I find ...

Online Video Viewing Numbers Grow in July with Record Viewers

It's the middle of the month and that means it's time once again for the comScore analysis of online video for the previous month. July saw, according to comScore (which we know won't mesh with Nielsen), 184 million viewers, which is a new record in ...

Online Video Viewers Stable, Average Video Length Up, Average Minutes Down in June

As the summer heat beats down upon us it seems that it's driven a lot of us indoors and into the cool embrace of online video. Over 180 million Americans tuned int to see 33 billion "videos" last month (June 2012) and a new record ...

Halo, Electric City Debut Trailers, Look For Unprecedented Viewership

A few months ago, Yahoo! announced their first original series, Electric City.  And like all big, huge, announced web series, we were given a vague release date (I'm still looking for that Ben Stiller fake trailer series that was announced, oh, nearly a year ago).  ...

Video Ad Impressions Reach Record Numbers in March 2012

Toot the tooters and clink the clinkers, honk the honkers and hoot the hooters, it's comScore video metrix time again. OK, maybe skip the hooters. Did you know that 181 million Americans watched video online in March? Did you know that online video advertising impressions ...

How Machinima Generates Content Through A Filmmaker & Directors Community

On my recent trip to Machinima headquarters, I got a chance to speak with CEO Allen DeBevoise. One of the things I was interested in talking with him about is how Machinima goes about generating their wide range of online video content. Turns out they ...