Topic - Online Video & longtailvideo
Kaltura Grows a Longtail
Everyone remembers that Kaltura makes the first open source online video platform right? The Kaltura Community Edition. Well now they’re beginning to expand that with new deals, this time around it’s with LongTail video, the open source video player.
Free Interactive Video for All – Veeple Launches Interplay
Back in June, I wrote about some survey results published by Marketing Sherpa where 73% of video marketers indicated that interactive video functionality has a positive effect on the effectiveness of a video ad message (again, I wonder about the other 27% but…). At ReelSEO, we know that incorporating interactivity within video is one of the best ways to bolster and measure conversion for a business or marketing objective. Interactivity, when done properly, can also lead to an increase in viewer engagement. As evidenced by the survey results, online video marketers want more interactive video functionality.
JW Player & Long Tail Video Platform Overview – The #1 Open Source Video Player
Longtail Video was co-founded by Jeroen “JW” Wijering and started with his incredibly popular open-source JWplayer embeddable media player that has been downloaded more than 7 million times since 2005. In fact, the JWPlayer was the first player used by online video powerhouse YouTube, purchased from Jeroen for $20 Euros. Over the years the JW player has grown, expanded and increased in versatility and usability. It’s even fully skinnable now so you can make it look exactly how you need it to and has a plug-in and modular architecture.
