long-form Articles


2010 In-Stream Video Advertising Predictions – Interview With Google

Grant Crowell interviews Ari Paparo, Group Product Manager of Advertising Product for Google, about his forecast shared at the Chicago Interactive Marketing Association’s 7th Semiannual Interactive Marketing Survey, that in-stream video advertising will be “huge” in 2010, thanks to growing adoption by media sales agencies of Internet Advertising Bureau’s (IAB’s) development of video ad standards. Will this open up video ad serving to more businesses on the smaller scale?

Online Video Viewing Trends

Metacafe recently commissioned a study to find out who in America is watching online video, how much and what kinds. The results were just released and might be surprising.

The Death of User-Generated Online Video Content?

AccuStream iMedia Research believes that the end of the user-generated content era is close at hand as outlined in their recent report Pro Online Video Views 1998–2012. Last year, they say, there was a 25% increase in prodfessionally produced content on the web. This content …

IAB Focuses In On Long-Form Web Video Ad Standards

Underscoring the urgent need for advertising standards in the online video business, the Interactive Advertising Bureau is launching its first effort this week to develop best practices for ads in TV shows on the Web. The IAB effort centers on "long-form" Web programs, including full …

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