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Newspapers Rock Online Video, Smoke Broadcasters in Uploads

Newspapers Rock Online Video, Smoke Broadcasters in Uploads

Brightcove again teamed up with TubeMogul to take a look at online video and its usage, including engagement and discovery, which they've published as the Q4 2010 Online Video & the Media Industry Quarterly Research report. As Team America might say… Quarterly Reports! F-Yeah! (Mark will love …

What Video Production Pros Need To Know About Marketing

What Video Production Pros Need To Know About Marketing

In my previous article, I covered why video production pros today are becoming online marketers. This time I cover the key elements of online video marketing that all video production pros should know about, and how they can use that to their advantage to stay …

How TWiTtv Added Live Video & Grew Their Audience 20%

How TWiTtv Added Live Video & Grew Their Audience 20%

First there was a radio show. Then there was a podcast. Eventually Leo Laporte turned on a webcam and TWiT.TV was born.  Now Leo is trying to grow into a sort of CNN-for-technology. With the rise of online video Leo believes that he can now …

Web Video Audience Development Strategies With Jim Louderback CEO of Revision3

Web Video Audience Development Strategies With Jim Louderback CEO of Revision3

Revision3 is one of the most well-known Internet television networks, and it's run by a very energetic guy named Jim Louderback.  As part of our chat with him back in October, we asked him to talk a bit about what Revision3 is doing differently, in …

How Women Connect and Engage With Online Video – Nielsen Research

How Women Connect and Engage With Online Video   Nielsen Research

Nielsen did some research recently and had a webinar about how women are connecting with online video. I wasn't able to get into that webinar but I was able to download the video. I thought it curious that there would be such a massive difference …

Giving Users Brand Choice Is Key To Video Ad Success On Short Form

 Giving Users Brand Choice Is Key To Video Ad Success On Short Form

The Pool, a unique research initiative made of people from Publicis Groupe, publishers and advertisers, aimed to identify optimal ad models across emerging media platforms recently put out some new research that says giving consumers the ability to select the ads they see is vital …

Viral Video vs. Episodic Video – Are They Mutually Exclusive?

Viral Video vs. Episodic Video   Are They Mutually Exclusive?

What do you do when someone you like and respect writes something that you think is way off base?  Jim Louderback wrote a pretty interesting article over at AdAge yesterday, and it's the kind of thing I have to weigh in on.  In a piece …

Changes In How Video Will Get To Online Viewers

Changes In How Video Will Get To Online Viewers

eMarketer released a new report today on Video Content and Syndication: Long-Form Content on the Rise. In it they cite a variety of reasons why video consumption is up, obviously better syndication options being one of them but another was users' comfort with online video.

Metacafe Survey Suggests Short-Form Professional Video Content Still Rules

Frank N. Magid Associates, Inc., in conjunction with Metacafe, has released the results of a new online video survey, and you'll be happy to know that online video is still very popular, especially with young people.  Phew.  I was getting worried there.

Households That View Online Video Devote 33% of Entertainment Time To It

Well, well, well.  Some very cool data coming out this week from One Touch Intelligence, which is a provider of "intelligence solutions for companies in the communications industry.” They've done a study on American households and their entertainment viewing habits—with a specific eye toward Internet …

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