long-form Articles

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Short-Form vs. Long-Form: Does Video Length Impact Virality?

Short Form vs. Long Form: Does Video Length Impact Virality?

It used to be that YouTube was a place for short-form cat videos, pranks, and baby clips to go viral. While that's still true, most of us know that today YouTube is much, much more than that. Now YouTube entails everything from hundreds of featured …

Creating A Successful Web Series Requires Patience, Planning & Fun

Creating A Successful Web Series Requires Patience, Planning & Fun

Web series are no different when it comes to video marketing.  You basically have to follow the same rules as outlined in the YouTube Creator Playbook as they're for the most part good guidelines to follow for any online video project.  But web series might take …

Tablet Video Viewing On Fire – Ooyala Q4 2011 Video Index

Tablet Video Viewing On Fire   Ooyala Q4 2011 Video Index

I got an advance sneak peek at Ooyala's Video Index for Q4 2011, and I didn't even have to beg! Every quarter, Ooyala looks at more than one billion analytics pings a day, follows the viewing habits of over 100 million unique viers and then …

Name Actors Will Drive Viewer Interest In Web Series Content

Name Actors Will Drive Viewer Interest In Web Series Content

Name actors are getting into web series in a big way, and it's adding legitimacy to a medium that has been looking to break out beyond a few isolated hits. The question is, "Why would any actor worth his salt want to do a web …

Prime Time & Long-Form Online Video Is Up, Says Yahoo! Research

Prime Time & Long Form Online Video Is Up, Says Yahoo! Research

So the holiday weekend is over, we're all climbing out of food comas, lathering up skin lotion from too much sun and generally getting back into the groove. We're still free, we partied like it and now we've all got to pay. Luckily, I refrained …

Online Video Web Series Hopes To Fill The Void Left By TV Soaps

Online Video Web Series Hopes To Fill The Void Left By TV Soaps

Not long ago I wrote about the Soap Opera pop as many major daytime TV soaps were being canceled. Proctor & Gamble, who both sponsored and helped develop some TV soaps decided to move online and canceled their sponsorship, which meant the end of those …

LeanIn Offers Up WhitePaper on Growing Streams and Audiences

LeanIn Offers Up WhitePaper on Growing Streams and Audiences

I have been keeping an eye on LeanIn of late because anyway I look at it, interactivity is the future of online video. I like their system because it allows you to socialize in the video player or not. You can simply turn it all …

How Targeted Online Video Advertising Impacts Audience Engagement

How Targeted Online Video Advertising Impacts Audience Engagement

We're back with Part 2 of our look at eMarketer's exhaustive study, "7 Trends For Video Advertising Engagement." In Part 1, we looked at the recent changes in how advertisers measure engagement as well as some of the reasons for those shifts, such as an …

Professional Web Video Consumption Up Almost 50% In 2010 Says Accustream

Professional Web Video Consumption Up Almost 50% In 2010 Says Accustream

Accustream just recently published, Pro Online Video 1999 – 2014: Consumption and Category Share Analytics. I'm guessing that they're doing an extrapolation to the future based on trends that were ongoing so far in the industry. In their report they state "Professional video produced, published …

Newspapers Rock Online Video, Smoke Broadcasters in Uploads

Newspapers Rock Online Video, Smoke Broadcasters in Uploads

Brightcove again teamed up with TubeMogul to take a look at online video and its usage, including engagement and discovery, which they've published as the Q4 2010 Online Video & the Media Industry Quarterly Research report. As Team America might say… Quarterly Reports! F-Yeah! (Mark will love …

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