long-form Articles

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Are Long Form Videos Really That Good For Business?

Are Long Form Videos Really That Good For Business?

Short form videos are all the rage these days thanks to Vine, Instagram and tighter budgets but does that mean they are really any better? We take a look at the case for the long form video and why it still might be the right format for your business.

Online Video Consumption Continues To Grow: Mobile, Tablet Use Booms [Report]

Online Video Consumption Continues To Grow: Mobile, Tablet Use Booms [Report]

Online video consumption continues to grow at an extraordinary rate and smartphones and tablets are becoming the norm for watching both live streamed and VoD content. A new report from Ooyala confirms our viewing habits for Q2 of this year and what that means for brands and marketers.

Vimeo Announces Vimeo On Demand: Creators Get 90% Revenue Share

Vimeo Announces Vimeo On Demand: Creators Get 90% Revenue Share

Vimeo on Demand is coming to Vimeo, allowing creators to sell their work, set the price, customize the page the content is on, show it on Vimeo and their own website, country availability, and can be shown anywhere Vimeo can be accessed. Creators get 90% of the cut after transaction fees.

More Delicious Video Good News: Ooyala’s 2012 Report

More Delicious Video Good News: Ooyalas 2012 Report

Ooyala just released their Global Video Index for 2012. No surprise here, video is being watched more and more at crazier and crazier rates, and over a wide range of devices. There is still a huge opportunity for brands to get on board and take advantage of the wave.

YouTube Testing Viewer’s Choice Pre-Roll Advertising

YouTube Testing Viewers Choice Pre Roll Advertising

Giving the viewer choice in which ad they want to see, if they really have to, increases the goodwill towards those ads. Hulu has been doing it for a couple of years, and now we’re seeing YouTube experimenting with it on long-form content. Could a full-blown implementation of “viewer’s choice” ads be popping up soon?

2012 Video Metrix Shows Viewing Stagnant, Exploding Video Advertising

2012 Video Metrix Shows Viewing Stagnant, Exploding Video Advertising

Since I went through all the trouble of making a set of cool charts and graphs to track the whole year of comScore's Video Metrix for 2012, I thought I would also take the time to do a bit of post-year analysis. While there were …

The Rise of Long Form Video Demands New Advertising Strategies [Report]

The Rise of Long Form Video Demands New Advertising Strategies [Report]

In the Ooyala Q2 Global Video Index, we found out that Length, Size, Going to Completion Matter. Now, it's time to take a look at Q3 and see how things are shaking out. As you can tell from the title, long form online video content …

Online Video Viewers Mostly Steady While Viewing Dips in October

Online Video Viewers Mostly Steady While Viewing Dips in October

comScore released the Video Metrix late last week but I didn't have time to get it as I was deep in post production on something. From looking at the numbers a lot of people were online watching video last month but it didn't translate into …

What’s the Ideal Length for a YouTube Marketing Video? A look into Video Duration vs. Social Sharing

Whats the Ideal Length for a YouTube Marketing Video? A look into Video Duration vs. Social Sharing

David Waterhouse, the Head of Content for Unruly Media, has just compiled some interesting stats on the average length of the ads in the Top Global Video Ads Chart. It ranks brands’ social videos worldwide based on the amount of times content has been shared on …

Online Video Rebounds to Over 39 Billion Videos and 9.5 Billion Ads, Total Viewers Drop

Online Video Rebounds to Over 39 Billion Videos and 9.5 Billion Ads, Total Viewers Drop

I'm in LA this week for Streaming Media West and I haven't got my spreadsheets with me for the month to month numbers I've been keeping. I'll get them input when I get back to Milwaukee, if the 13,000 canceled flights don't stop me from …

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