long-form

mobile video 50 per cent by 2016

50% of Video Views Will Be Via Mobile in 2016 [Research]

27% of consumers are already watching online video via their mobile device, but that figure is set to double in 2016, when around 50% of us will regularly turn to our smartphones and tablets to watch the clips we want to. And, according to new research, the bigger the mobile screen the better when it comes to long-form video viewing.
every second one hour video uploaded to youtube

32 Amazing YouTube Facts & Stats to Tweet & Share [Updated]

Ever wondered how many hours of video are uploaded to YouTube every 10 seconds? Or how many billions and billions of hours of cat videos, how-tos, music videos, beauty tutorials, and unboxings we watch every month? YouTube is an amazing space and so generates some incredible stats - we bring you 33 of them. Enjoy!
new youtube trends

YouTube is Changing: What That Means for Brands TODAY

We are always on the lookout for new trends that are flying just below the radar or are hidden in plain sight, and we think we've just spotted some that should change the way brands launch their YouTube video campaigns. We provide you with new insights and help you successfully navigate the evolving world of online video.
aolonnetwork

AOL Partners with Miramax on Free Movie Streaming

Miramax is sorting out a deal with AOL to run ad-supported full-length films on the latter's On network. This is the first foray into long-form for AOL, so many eyes will be watching, from both a technical aspect (can they pull it off) and from a consumer aspect (I can watch Pulp Fiction without a subscription?). It also could become the case study on how to fully monetize a massive movie library since Miramax already has multiple SVOD deals.
video buffering

Video Viewing Experience Expectations Far Higher Than Video Delivery

Conviva compiled massive numbers from 2013 video viewing and determined that there are several factors that determine viewer engagement including low buffering, high buffering, SD vs. HD, content duration and genre. What do you think was the most important factor in user engagement? Step inside and find out!
long form video content on increase

Long Form Content Mobile Viewing Growth Continues, Who's Watching?

Ooyala's Q4 2013 Video Index gave us some insight into the viewing time for long form content across devices and it is definitely growing. That screen size equals content length statement of old is now history. We pull in some other research to give you a quick look at who it might be that is watching this long form content on those smaller screens, in case you need a direction for your online campaigns.
video ad longform

Ad Viewing on Long-Form Video Grew 86% in 2013 [Report]

FreeWheel brings a close to 2013 with its Q4 2013 Video Monetization report that shows online video is starting to look more and more like TV, long-form ad monetization is growing and mobile devices are continuing to make an impact on how we watch content.
video advertising

Video Ad Viewing Up 31% Year-To-Year, Completion Rates Flat [REPORT]

Video views have climbed 20% since Q3 2012 but video ad views are doing even better, outpacing content views by 11%. That's around a 31% increase over the past year. We take another look at the latest report from FreeWheel on the state of the video ad industry.
christmas in a day sainsburys

Sainsbury's Bank On 50 Minute UGC Video For Christmas Campaign

The UK Christmas ad market is about as competitive as it gets, and although John Lewis and Marks and Spencer may have won an early battle with the views and shares their campaigns have already attracted, Sainsbury's hope to win the war with their long form user generated ad.
clock

YouTube: 33% of Total View Time Is Long Form Content

Long form video content accounts for a third of view time on YouTube, that's video that lasts over 20 minutes or more. Not everyone is watching 30 second clips of car crashes or talking cats and YouTube's encouragement of longer form quality content looks like it's paying off.
first steps longform video

Five Ideas For Squeezing The Most Out Of Your Longform Video

So, you've weighed up all the options and decided that you have the budget and the resources to create a longform video - so what now? We give you 5 great ideas for getting the most out of the footage, both pre and post production, to make that video work harder for you than you ever thought.
Mgm-logo

Are Long Form Videos Really That Good For Business?

Short form videos are all the rage these days thanks to Vine, Instagram and tighter budgets but does that mean they are really any better? We take a look at the case for the long form video and why it still might be the right format for your business.
ooyala video index 2013 Q2

Online Video Consumption Continues To Grow: Mobile, Tablet Use Booms [Report]

Online video consumption continues to grow at an extraordinary rate and smartphones and tablets are becoming the norm for watching both live streamed and VoD content. A new report from Ooyala confirms our viewing habits for Q2 of this year and what that means for brands and marketers.
vimeoondemand

Vimeo Announces Vimeo On Demand: Creators Get 90% Revenue Share

Vimeo on Demand is coming to Vimeo, allowing creators to sell their work, set the price, customize the page the content is on, show it on Vimeo and their own website, country availability, and can be shown anywhere Vimeo can be accessed. Creators get 90% of the cut after transaction fees.