Topic - Online Video & long-form
Online Video Viewing Trends
Metacafe recently commissioned a study to find out who in America is watching online video, how much and what kinds. The results were just released and might be surprising.
The Death of User-Generated Online Video Content?
AccuStream iMedia Research believes that the end of the user-generated content era is close at hand as outlined in their recent report Pro Online Video Views 1998–2012. Last year, they say, there was a 25% increase in prodfessionally produced content on the web. This content generated 41.6 billion views. However if I remember correctly last year saw a lot of broadcast companies jump onthe online bandwagon.
IAB Focuses in on Long-Form Web Video Ad Standards
Underscoring the urgent need for advertising standards in the online video business, the Interactive Advertising Bureau is launching its first effort this week to develop best practices for ads in TV shows on the Web. The IAB effort centers on “long-form” Web programs, including full episodes of TV shows that run online such as ABC’s “Grey’s Anatomy” or Fox’s “House.”
