long-form Articles

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YouTube is Changing: What That Means for Brands TODAY

YouTube is Changing: What That Means for Brands TODAY

We are always on the lookout for new trends that are flying just below the radar or are hidden in plain sight, and we think we’ve just spotted some that should change the way brands launch their YouTube video campaigns. We provide you with new insights and help you successfully navigate the evolving world of online video.

AOL Partners with Miramax on Free Movie Streaming

AOL Partners with Miramax on Free Movie Streaming

Miramax is sorting out a deal with AOL to run ad-supported full-length films on the latter’s On network. This is the first foray into long-form for AOL, so many eyes will be watching, from both a technical aspect (can they pull it off) and from a consumer aspect (I can watch Pulp Fiction without a subscription?). It also could become the case study on how to fully monetize a massive movie library since Miramax already has multiple SVOD deals.

Video Viewing Experience Expectations Far Higher Than Video Delivery

Video Viewing Experience Expectations Far Higher Than Video Delivery

Conviva compiled massive numbers from 2013 video viewing and determined that there are several factors that determine viewer engagement including low buffering, high buffering, SD vs. HD, content duration and genre. What do you think was the most important factor in user engagement? Step inside and find out!

Long Form Content Mobile Viewing Growth Continues, Who’s Watching?

Long Form Content Mobile Viewing Growth Continues, Whos Watching?

Ooyala’s Q4 2013 Video Index gave us some insight into the viewing time for long form content across devices and it is definitely growing. That screen size equals content length statement of old is now history. We pull in some other research to give you a quick look at who it might be that is watching this long form content on those smaller screens, in case you need a direction for your online campaigns.

Ad Viewing on Long-Form Video Grew 86% in 2013 [Report]

Ad Viewing on Long Form Video Grew 86% in 2013 [Report]

FreeWheel brings a close to 2013 with its Q4 2013 Video Monetization report that shows online video is starting to look more and more like TV, long-form ad monetization is growing and mobile devices are continuing to make an impact on how we watch content.

Video Ad Viewing Up 31% Year-To-Year, Completion Rates Flat [REPORT]

Video Ad Viewing Up 31% Year To Year, Completion Rates Flat [REPORT]

Video views have climbed 20% since Q3 2012 but video ad views are doing even better, outpacing content views by 11%. That’s around a 31% increase over the past year. We take another look at the latest report from FreeWheel on the state of the video ad industry.

TV Everywhere Mobile Ad Viewing Rockets into Orbit with 200% Growth [Report]

TV Everywhere Mobile Ad Viewing Rockets into Orbit with 200% Growth [Report]

TV Everywhere, which gives the viewer the option to watch online video on demand content wherever they want, whenever they want, is a goldmine for video advertising ROI. We take a look at the latest report from FreeWheel on the state of the industry.

Sainsbury’s Bank On 50 Minute UGC Video For Christmas Campaign

Sainsburys Bank On 50 Minute UGC Video For Christmas Campaign

The UK Christmas ad market is about as competitive as it gets, and although John Lewis and Marks and Spencer may have won an early battle with the views and shares their campaigns have already attracted, Sainsbury’s hope to win the war with their long form user generated ad.

YouTube: 33% of Total View Time Is Long Form Content

YouTube: 33% of Total View Time Is Long Form Content

Long form video content accounts for a third of view time on YouTube, that’s video that lasts over 20 minutes or more. Not everyone is watching 30 second clips of car crashes or talking cats and YouTube’s encouragement of longer form quality content looks like it’s paying off.

Five Ideas For Squeezing The Most Out Of Your Longform Video

Five Ideas For Squeezing The Most Out Of Your Longform Video

So, you’ve weighed up all the options and decided that you have the budget and the resources to create a longform video – so what now? We give you 5 great ideas for getting the most out of the footage, both pre and post production, to make that video work harder for you than you ever thought.

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