Name Actors Will Drive Viewer Interest In Web Series Content
Name actors are getting into web series in a big way, and it's adding legitimacy to a medium that has been looking to break out beyond a few isolated hits. The question is, “Why would any actor worth his salt want to do a web series?” Well, a panel at this year's San Diego Comic-Con ...
Prime Time & Long-Form Online Video Is Up, Says Yahoo! Research
So the holiday weekend is over, we're all climbing out of food comas, lathering up skin lotion from too much sun and generally getting back into the groove. We're still free, we partied like it and now we've all got to pay. Luckily, I refrained from too much and so am actually in better shape ...
Online Video Web Series Hopes To Fill The Void Left By TV Soaps
Not long ago I wrote about the Soap Opera pop as many major daytime TV soaps were being canceled. Proctor & Gamble, who both sponsored and helped develop some TV soaps decided to move online and canceled their sponsorship, which meant the end of those shows. The article I wrote started a trip into the ...
The Weekly Online Video News Round Up - Social Video Edition
It seems like every week there are more and more interesting stories and articles about online video--too many for us mere mortals at ReelSEO to be able to cover all of them. So every weekend we gather up the best of the stories around the web that we weren't able to write about this week, ...
LeanIn Offers Up WhitePaper on Growing Streams and Audiences
I have been keeping an eye on LeanIn of late because anyway I look at it, interactivity is the future of online video. I like their system because it allows you to socialize in the video player or not. You can simply turn it all off if you don't want to interact. It's like shushing ...
How Targeted Online Video Advertising Impacts Audience Engagement
We're back with Part 2 of our look at eMarketer's exhaustive study, "7 Trends For Video Advertising Engagement." In Part 1, we looked at the recent changes in how advertisers measure engagement as well as some of the reasons for those shifts, such as an increase in variety of choices for audience members. Today we're ...
Professional Web Video Consumption Up Almost 50% In 2010 Says Accustream
Accustream just recently published, Pro Online Video 1999 - 2014: Consumption and Category Share Analytics. I'm guessing that they're doing an extrapolation to the future based on trends that were ongoing so far in the industry. In their report they state "Professional video produced, published and hosted by online-only and cross-platform media brands," which makes ...
Newspapers Rock Online Video, Smoke Broadcasters in Uploads
Brightcove again teamed up with TubeMogul to take a look at online video and its usage, including engagement and discovery, which they've published as the Q4 2010 Online Video & the Media Industry Quarterly Research report. As Team America might say... Quarterly Reports! F-Yeah! (Mark will love that one I'm sure).
What Video Production Pros Need To Know About Marketing
In my previous article, I covered why video production pros today are becoming online marketers. This time I cover the key elements of online video marketing that all video production pros should know about, and how they can use that to their advantage to stay competitive in the client and job market.
How TWiTtv Added Live Video & Grew Their Audience 20%
First there was a radio show. Then there was a podcast. Eventually Leo Laporte turned on a webcam and TWiT.TV was born. Now Leo is trying to grow into a sort of CNN-for-technology. With the rise of online video Leo believes that he can now deliver to the masses content which they can get as ...
Web Video Audience Development Strategies With Jim Louderback CEO of Revision3
Revision3 is one of the most well-known Internet television networks, and it’s run by a very energetic guy named Jim Louderback. As part of our chat with him back in October, we asked him to talk a bit about what Revision3 is doing differently, in terms of how they create their content, their advertising model, ...
How Women Connect and Engage With Online Video - Nielsen Research
Nielsen did some research recently and had a webinar about how women are connecting with online video. I wasn't able to get into that webinar but I was able to download the video. I thought it curious that there would be such a massive difference between women and men in regards to online video so ...
Giving Users Brand Choice Is Key To Video Ad Success On Short Form
The Pool, a unique research initiative made of people from Publicis Groupe, publishers and advertisers, aimed to identify optimal ad models across emerging media platforms recently put out some new research that says giving consumers the ability to select the ads they see is vital to the ad success on short form video.
Viral Video vs. Episodic Video - Are They Mutually Exclusive?
What do you do when someone you like and respect writes something that you think is way off base? Jim Louderback wrote a pretty interesting article over at AdAge yesterday, and it’s the kind of thing I have to weigh in on. In a piece entitled, “There, I said it: Screw Viral Videos,” Jim argues ...
Changes In How Video Will Get To Online Viewers
eMarketer released a new report today on Video Content and Syndication: Long-Form Content on the Rise. In it they cite a variety of reasons why video consumption is up, obviously better syndication options being one of them but another was users' comfort with online video.
