localization Articles

Brightcove Integrates WideVine DRM, Adds Paywall Solution

It's the NAB Show everyone! No, I'm not there. Yes, I know I should be. Don't remind me. Anyway, Brightcove rolled out a series of announcements and so I rolled them into one big post for you to catch you up on all the new ...

Welcome to Personalized, Geographically Targeted Video Advertising

While there's plenty of evidence that brands are embracing online video as a new and powerful medium for advertising, the overwhelming majority of video ads are still created for television--that is to say, they're created as a one-size-fits all solution. A brand makes a commercial, ...

Hulu's Domestic Disputes Leading to International Expansion?

Hulu, as far as I'm concerned, is in trouble. Their Hulu Plus service, which costs $7.99, is overpriced and still shows a ridiculous amount of ads and a limited amount of content. Their partners (and part-owners) like NBCU are making content deals outside of the ...

Digital Video and The Global Village - How To Craft Your Video for International Audiences

Asia is home to 40% of the Earth's internet users and China alone has almost a third more people online than the US.  With the internet population growing at a greater rate in developing and emerging markets than in the West, the opportunities for marketers ...

DailyMotion Expands Video Discovery, Localization and Player Features

DailyMotion is working on implementing better ways for their users to discover video content on DailyMotion. Apparently, what they had just wasn't working (which might explain their serious lack of stringency in what is acceptable as a view, having just scraped the bottom of the ...

The Xspot - Local TV and Online Video Ad Convergence

Even though some consumers may be turning to the Internet more and more to watch television, TV is not going away anytime soon. For me, I need it to fall asleep ;-)  Likewise, local television ad spending is not going away anytime soon either.  Advertisers are ...

VideoEgg Releases Enhanced Ad Network Features

VideoEgg, the rich media ad network that guarantees brand engagement, today introduced new features to give advertisers more effective engagement with users inside social environments at a guaranteed engagement price. The new features offer the following benefits to marketers: LIVE: Use real-time RSS feeds to ...

Online Video News Search Study - Is The Business Case Made?

Report released by DoubleClick Performics, "Searching for Online News." The report consists of survey findings among 500 consumers conducted in mid-May, offering a look into how consumers interact with online video news – more specifically, how they search for it, how they engage with it, and how effectively they find the news video relevant to their search experience.

The key findings of the report – There is a significant use of the Internet for video news viewing, consumers rely heavily on Search to find news online, and video with news search makes for higher engagement levels with consumers.

Grant comments on whether the data helps or hurts the SEO professionals and online marketers looking to make the business case for optimizing news video performance and distribution on the web.

Yidio - New Video Search Engine Launched

Yidio.com is a new video search engine that just launched. They have launched with more than 200 million videos as well as 3400 free online arcade games to play. Yidio.com is the second website released by 2ten Media LLC. Their first website, SportsSnipe.com, was launched ...

Top-5 World Players Expand To Runet

A new player has entered the Russian search engine market, i.e. the corporation AOL. Its project Truveo claims to have launched a localized version in 7 countries including Russia. Thus, Top-5 world market players by their project audience are somehow presented in Runet. Google, Microsoft, ...

Overview of MPEG7 - Superior Handling of Metadata Content

In a video presentation about the future of video search, covered a few weeks ago by Google Tech Talks, John R Smith (PM at IBM Research) talked about the need for a true classification method centered around automatic machine learning of the content within a ...