local Articles

Local is a twelve-part Oni Press comic book limited series written by Brian Wood and illustrated by Ryan Kelly. Each issue is intended to be a stand-alone short story, taking place in a different town across North America. A recurring character, Megan, provides a thread for readers who follow the series in sequence. Megan is the main character in some issues, while in others she is a spectator or background figure.
Local resembles a previous series of Wood’s, Demo (published by Ai...

State of Massachusetts Launches Ill-Conceived Tourism Campaign On YouTube

State of Massachusetts Launches Ill Conceived Tourism Campaign On YouTube

It's articles like this one that give me the reputation of being a big meanie.  But while I want to applaud any company, organization, or municipality that embraces online video, I still feel a duty to point out the more dismal efforts in the hopes …

Google Boost Local Search Ads Could Help Boost Video Traffic

Google Boost Local Search Ads Could Help Boost Video Traffic

Last week, Google quietly rolled out a new kind of search ad—called Google Boost.  Boost is intended to be used for locally-focused businesses that want an easy, pain-free way to get some added exposure when local searches are performed.

Unicorn Video Is A Hoax, and A Genius Piece of Viral Marketing

Unicorn Video Is A Hoax, and A Genius Piece of Viral Marketing

Unicorns aren't real.  Everyone knows that… except the people who want to believe they're real.  Like most mythical creatures—such as the Loch Ness Monster or Bigfoot—unicorns have a pretty strong appeal to some people.  So tapping into that popularity is a fine way to stage …

Is Your Business Mobile Ready? 20 Percent of Google Searches Are Now Local

Is Your Business Mobile Ready? 20 Percent of Google Searches Are Now Local

Is your business or brand accessible on mobile phones? If it's not it should be because consumers are increasingly accessing information and content on their cell phones. Google has said about 20 percent of searches on Google.com are NOW related to location, which means we're …

Legal Battle Brews Over Internet TV Re-broadcasting – What Are The Repercussions?

Legal Battle Brews Over Internet TV Re broadcasting   What Are The Repercussions?

When the ivi launch press release crossed my desk, to say I was interested would be an understatement. For those that don't know ivi is an application that takes broadcast television, currently only from Seattle and New York, and streams it to your desktop, anywhere …

Advertising Opportunities Abound In Hyper-Local News and Video

Advertising Opportunities Abound In Hyper Local News and Video

As journalism changes and newspapers undergo seismic shifts, big media companies are setting up local shops, and they're hoping to win local online ad dollars as a result. AOL, ESPN, New York Times and NPR are all expanding quickly in the hyperlocal online business. Local …

International Video Production – Lessons Learned from Shooting Across Borders

International Video Production – Lessons Learned from Shooting Across Borders

We got the gig in Guatemala and landed the job in Johannesburg; so now what? There are many elements to think about before shooting video in a foreign country. Of course, there are the basic travel essentials: passport, wallet, plane tickets, and potentially a visa …

Antoine Dodson Embraces Huge Unexpected Viral Video Fame

Antoine Dodson Embraces Huge Unexpected Viral Video Fame

Hot on the heels of our article about the highest-earning YouTube stars comes this story from NPR about Antoine Dodson.  Antoine Dodson, if you live in a cave, is the guy from Huntsville, Alabama, that has surged to fame via an interview with the local …

How To Add Videos To Your Google Places Local Business Listing

How To Add Videos To Your Google Places Local Business Listing

A few weeks ago I wrote about some odd Google search results being spotted in the wild, which seemed to place even more of a premium on local results pulled from Google Places information.  And I took the opportunity to remind you that you can …

Strange Google Search Results Spotted – Reminder To Add Video To Google Places

Strange Google Search Results Spotted   Reminder To Add Video To Google Places

Some well-known SEO folks are seeing some drastic changes to local-result queries on Google, including Frank Reed over at Marketing Pilgrim.  The results are clearly part of a testing phase, as not all users are seeing the same thing.  But the changes are huge and …

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