local Articles

Local is a twelve-part Oni Press comic book limited series written by Brian Wood and illustrated by Ryan Kelly. Each issue is intended to be a stand-alone short story, taking place in a different town across North America. A recurring character, Megan, provides a thread for readers who follow the series in sequence. Megan is the main character in some issues, while in others she is a spectator or background figure.
Local resembles a previous series of Wood’s, Demo (published by Ai...

Brightcove Sees Opportunity In Powering Government Video

Brightcove already provides one of the most robust and scalable video platforms in the world to big brand customers like Showtime, Reebok, or the Discovery Channel. While some brands prefer to use free services like YouTube, there is a growing market for the kind of ...

The Week's Best Viral Videos & Marketing Lessons

It's Friday again, and I'm guessing there are many of you in the path of the great blizzard that are probably still working from home today, though hopefully most of you are starting to thaw out. Which, I suppose, might increase the need for some ...

Network, Learn and Succeed with Search Marketing Expo West

If you're marketing via search engines online, then you need to consider attending an expo that will help you get the most of those campaigns. Search Marketing Expo (SMX) West will feature more than 60 sessions on search engine optimization (SEO), paid search advertising (PPC), ...

How To Use Google Adwords To Market Your Business On YouTube

There's a pretty good chance you've used Adwords before to help market your business. Millions of businesses have done so. And with good reason--search traffic can be some of the most valuable traffic you can get. Because there are so many Google users, placing an ...

This Week's Best Viral Videos & Marketing Lessons - 01/07/2011

This is my first viral video round up post since the new year began, and it's obvious from the start that this is going to be another great year in viral video.  The holidays didn't slow down the online video creating community one bit. There ...

The Top Viral Video Marketing Lessons Learned From 2010

2010 was a spectacular year for viral video, as more people than ever uploaded, watched, and shared videos online. While it's virtually impossible to know what innovative videos await us in 2011, we can find some clues in a trip down memory lane. What can we learn from the year in viral video that might give us an edge in the year ahead?

Hallelujah Chorus Vid Sets Record, Proves Flash Mobs Are As Popular As Ever

The flash mob, as a concept, is far from new.  It's been around for years.  And people have been uploading videos of flash mobs for as long as YouTube has existed.  And while almost everyone has seen at least one flash mob video, the genre ...

YouTube Trends: Find Out What Videos Are Going Viral Right Now

YouTube technically announced YouTube Trends about a week ago, in a blog post regarding the most-watched videos of the year.  It was a casual link in the last paragraph for readers interested in seeing more detailed year-end lists.  But today they're giving Trends a more ...

State of Massachusetts Launches Ill-Conceived Tourism Campaign On YouTube

It's articles like this one that give me the reputation of being a big meanie.  But while I want to applaud any company, organization, or municipality that embraces online video, I still feel a duty to point out the more dismal efforts in the hopes ...

Google Boost Local Search Ads Could Help Boost Video Traffic

Last week, Google quietly rolled out a new kind of search ad—called Google Boost.  Boost is intended to be used for locally-focused businesses that want an easy, pain-free way to get some added exposure when local searches are performed.

Unicorn Video Is A Hoax, and A Genius Piece of Viral Marketing

Unicorns aren't real.  Everyone knows that… except the people who want to believe they're real.  Like most mythical creatures—such as the Loch Ness Monster or Bigfoot—unicorns have a pretty strong appeal to some people.  So tapping into that popularity is a fine way to stage ...

Is Your Business Mobile Ready? 20 Percent of Google Searches Are Now Local

Is your business or brand accessible on mobile phones? If it's not it should be because consumers are increasingly accessing information and content on their cell phones. Google has said about 20 percent of searches on Google.com are NOW related to location, which means we're ...

Legal Battle Brews Over Internet TV Re-broadcasting - What Are The Repercussions?

When the ivi launch press release crossed my desk, to say I was interested would be an understatement. For those that don't know ivi is an application that takes broadcast television, currently only from Seattle and New York, and streams it to your desktop, anywhere ...

Advertising Opportunities Abound In Hyper-Local News and Video

As journalism changes and newspapers undergo seismic shifts, big media companies are setting up local shops, and they're hoping to win local online ad dollars as a result. AOL, ESPN, New York Times and NPR are all expanding quickly in the hyperlocal online business. Local ...

International Video Production – Lessons Learned from Shooting Across Borders

We got the gig in Guatemala and landed the job in Johannesburg; so now what? There are many elements to think about before shooting video in a foreign country. Of course, there are the basic travel essentials: passport, wallet, plane tickets, and potentially a visa ...